Pan Innovation House Pan Innovation House
Growth partner based in Gaziantep

Gaziantep's digital growth partner — local speed, global outlook.

From our head office in Gaziantep we deliver digital growth across Türkiye and beyond. End-to-end e-commerce, digital marketing and brand building for textile, carpet, jewellery, food and B2B manufacturers.

Our local office: Our head office is in Şehitkamil/Mücahitler. Face-to-face meetings for local clients; video calls and WhatsApp for those further away.

Gaziantep's digital trade potential

Gaziantep is one of Türkiye's largest export bases. Its organised industrial zones (OSB) are concentrated in textiles, machine-made carpets, food and machinery production. Manufacturing capacity and export experience are strong; yet in most businesses the digital sales channel either does not exist at all or sits far behind that production strength. That gap is the city's biggest digital growth opportunity.

Baklava and food brands are among the city's best-known assets. Most still work mainly through local sales, telephone orders and the wholesale channel. Their brand value is more than ready for online selling, both to consumers at home and to the Turkish community abroad and the European market; the only thing missing is properly built e-commerce and advertising infrastructure.

Machine-made carpet and home textile manufacturers export to Europe and the Middle East by the container, yet their digital B2B presence is weak. There are serious gaps in multilingual catalogue sites, Alibaba and Amazon operations, and visibility in 'B2B supplier' searches.

Gaziantep also holds real gastronomy and tourism value; its identity as a UNESCO City of Gastronomy is a separate digital opportunity for restaurants, hotels and regional food brands. Selling regional specialities online and building awareness beyond the city and overseas is an area that can be grown with the right content and advertising.

SMEs and family businesses are dense here. Digitalisation is only now maturing in the city, which gives a brand that moves early and correctly a clear head start.

What businesses in Gaziantep trust

Trade in Gaziantep is built on relationships and trust. Meeting in person, referrals and the sense of dealing with someone who knows the business and is 'one of us' are decisive in how decisions are made. The primary channel is usually WhatsApp; a quick response and plain speaking are expected.

Businesses are sensitive to the balance between price and value, but they do not think short term; they prefer to build a lasting, long-running working relationship. Because the weight is on B2B, wholesale and export, they look for a partner at home with corporate processes such as current accounts, MOQ and invoicing.

The digital problems businesses in Gaziantep run into most

The situations we come across most often in the field, and how we approach each one.

The problem. Production and exports are strong but there is no digital sales channel; orders depend entirely on the telephone, trade fairs and personal contacts.

Our solution. With multilingual e-commerce and a B2B portal we turn the web into a sales window that works around the clock; dealers and wholesale customers are managed in a single system, current accounts included.

The problem. A store has been opened on Trendyol, Amazon or Etsy, but the products are invisible because no listing, content or advertising work has been done.

Our solution. Through listing, imagery, keyword and advertising optimisation we turn the marketplace into a measurable channel that returns a profit.

The problem. Brand value is high (particularly in baklava and food) but it does not come through online; product imagery and brand language are weak.

Our solution. With professional product photography, brand identity and social media management we carry the premium perception the brand deserves into digital.

The problem. Exporting is wanted but where to begin is unclear; a multilingual site, overseas payments and shipping all look complicated.

Our solution. We build a phased six-month e-export plan, from choosing the target market through to multilingual infrastructure and marketplace operations.

The problem. Advertising runs but 'the money goes out and the result is unclear'; which campaign pays cannot be measured.

Our solution. With conversion tracking and a Looker Studio dashboard we make it clear where every lira goes and what it brings back.

The sectors we know best in Gaziantep

The backbone of Gaziantep's economy is our main focus

Gaziantep is Türkiye's export centre for textiles, carpets, jewellery and food. We speak the digital growth language of these sectors — we come from inside the city's own ecosystem.

Realistic growth scenarios from Gaziantep

Baklava / food manufacturer

Situation. The brand is strong and well established but sales are mostly wholesale and local; there is no direct-to-consumer online channel.

Our approach. Multilingual e-commerce, cold chain shipping integration, Google and Meta Ads, and an Instagram catalogue setup.

Outcome. An online sales channel for consumers at home and abroad (the Turkish community and the EU); direct-to-consumer revenue on top of wholesale.

Machine-made carpet manufacturer

Situation. Containers are exported to Europe, yet almost no B2B enquiries come through the web.

Our approach. A multilingual B2B catalogue site, Alibaba and Amazon operations, and SEO focused on 'B2B carpet supplier'.

Outcome. New dealer and importer enquiries begin to arrive regularly through the digital channel.

Textile / apparel company

Situation. Contract manufacturing is strong; there is no own brand and no direct-to-consumer revenue.

Our approach. Brand identity, e-commerce infrastructure, and social media and content production.

Outcome. The first step from contract manufacturing to an own brand; branded sales at a higher margin.

Why Pan Innovation House in Gaziantep

We look at the city from the inside

Our head office is in Şehitkamil, Mücahitler; we know Gaziantep's manufacturing and export ecosystem first-hand, from within.

We speak the manufacturer's language

A team that understands B2B processes in textiles, carpets and food (MOQ, current accounts, exports, customs); we are not a generic agency with no knowledge of the sector.

Face to face and fast

We meet at the office for briefs, strategy and creative presentations; with teams further away we move at the same pace over video calls and WhatsApp.

What clients in Gaziantep ask

A growth partner in Gaziantep — FAQ

Do you only work with clients in Gaziantep?

No. Our head office is in Gaziantep, but we work with more than 100 brands across Türkiye, in London and internationally. Local clients meet us face to face; remote clients receive the same standard of service over video calls and WhatsApp.

Can we meet face to face in Gaziantep?

Yes, you are always welcome at our office in Şehitkamil, Mücahitler. For critical steps such as taking the brief, strategy discussions and creative presentations, we prefer to meet in person.

Are you a fit for sectors other than textiles, carpets and jewellery?

Yes. Our nine areas of expertise adapt to any sector. Education, healthcare, restaurants, automotive, real estate, B2B manufacturing — whatever your sector, the structure of digital growth is similar while the details differ. We put together a package specific to your sector during the first conversation.

Do you have a local SEO advantage in Gaziantep?

Yes. Our own site ranks organically at the top for local searches such as "Gaziantep web tasarım" and "Gaziantep dijital ajans". We apply the same strategy for your business — Google Business Profile, local keywords and review management.

Where should we start with textile exports?

First we assess your current product portfolio and your target market (UK, EU, MENA, US). Then: a multilingual e-commerce site, marketplace operations on Amazon, Etsy and Alibaba, and overseas targeting through Google and Meta Ads. We build a phased six-month plan. See our sector page for the detail.

Do you only work with manufacturers, or with retail and service businesses too?

Both. Alongside manufacturers and exporters, we handle local SEO, Google Business Profile, social media and advertising for restaurants, clinics, estate agents and retailers in Gaziantep. The structure is similar; the details change by sector.

I want to open up to overseas markets — which one should I start with?

It depends on your product and your existing contacts. In textiles and carpets, Europe and the UK are usually the sensible first step; in food, the Turkish community in Europe and the MENA region. In the first conversation we assess product-market fit together and set out a phased plan.

How do contracts and invoicing work?

We work with VAT invoicing, a contract that sets out the scope of service clearly, and data processing compliant with KVKK (Turkish data protection law); payment can be monthly or project-based.

District pages for Gaziantep

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