Set-up and management of Search, Performance Max, Shopping, Display and YouTube campaigns, starting with conversion measurement; weekly monitoring and a written monthly report.
Google Ads management is an ongoing service that shows your ads to the right people on Google Search, Shopping results, YouTube and the Display Network, and measures how many of those clicks turn into enquiries or sales. We launch Search, Performance Max, Shopping, Display and YouTube campaigns with conversion tracking in place, monitor them weekly and report in writing every month. It suits businesses whose products or services people already search for on Google, and whose demand can be measured.
Businesses whose customers type "service + town" or a product name into Google: technical services, training providers, local services and B2B suppliers. The demand already exists; the job is to appear for the right searches in the right area.
Shops that can send a product feed to Google Merchant Center and want their products to stand out in Shopping results through Shopping and Performance Max campaigns.
Manufacturers and exporters who want to reach importers and buyers in the UK, Europe or MENA in their own language. Country, language and landing page are set up separately for each campaign.
Businesses whose ads are live but who do not know which keywords bring enquiries, whose conversion tracking is broken or whose click costs keep rising. We audit first; because the account history is valuable, fixes are usually made in the same account.
The account is opened in your own Google account, or we are given access to your existing one. We agree what counts as a conversion, your margin and an acceptable cost per enquiry, then set up and test the tracking. No budget is switched on until measurement is verified.
Using Keyword Planner data, we show whether your keywords are searched in the target area and what a click is likely to cost. We choose campaign types, locations, languages and ad schedules to suit your sales model; if a keyword is not being searched, we say so and suggest a different channel.
We build the campaign structure, ad copy and assets, check the landing page and go live. Automated bid strategies go through a learning period in the first weeks, so we avoid frequent, large changes while data builds up.
We read the search terms every week and add irrelevant ones to the negative list, including spellings with and without Turkish characters for campaigns in Türkiye, because negative keywords do not cover close variants. We test ad copy in a controlled way, and the written monthly report covers results and next month's budget split.
Timeline: Once access is granted and tracking is verified, the first campaign usually goes live within a few weeks. Clicks start on the day an ad goes live; reading with confidence which keywords and campaigns bring enquiries depends on conversion volume, and on most accounts takes from a few weeks to a few months. The ongoing service starts with a minimum three-month initial period and then renews monthly.
We do not promise rankings or a fixed result. We agree the measures below before work starts and report on them in writing.
If people rarely search Google for your product or service
If there is no page for the ad to land on, or your site is slow and cluttered on mobile
If you cannot set aside an ad budget, or want long-term visibility in search
Google Ads is Google's auction-based advertising platform for showing ads on Google Search, Shopping results, YouTube and the Display Network. You set keywords, audiences, locations and budget; for every search, the ad's position and cost per click are worked out again from your bid, the quality of your ad and the context of the search. Search campaigns are usually paid per click.
There are two costs: the ad budget paid to Google and the management fee. As of October 2026 we recommend monthly ad budgets starting from TRY 15,000 for B2C e-commerce and TRY 25,000 for B2B campaigns in Türkiye; below that level, most accounts do not build up enough conversion data to guide bidding and keyword decisions. Budgets for the UK and other markets are set according to click costs there, and the management fee is confirmed in writing after the first call.
Search, Performance Max, Shopping, Display and YouTube, though we do not switch them all on at once. For service businesses and B2B manufacturers the weight is usually on Search; for online shops, on Shopping and Performance Max; YouTube and Display come in when awareness is needed. The mix depends on your sales model and budget.
We count phone clicks as a separate conversion. In Türkiye, Google does not offer call forwarding numbers, so call length is not visible in Google Ads and only the click on the call button is counted. To see which calls bring real customers, we compare a simple call log kept by your team with the search terms each week.
Yours. The account is opened in your Google account and we are given access. When we stop working together you remove our access; the account, its history and its conversion settings stay with you.
No. Ad position is decided afresh for every search, and results also depend on factors outside the ads, such as competition, pricing, the product and the landing page. We agree targets with you before work starts, based on your current data; results are not guaranteed. Our commitment is to share in writing every month what we changed, why, and what happened.
The ongoing service starts with a minimum three-month initial period and then renews monthly. On most accounts, less time is not enough for automated bidding to learn and for keyword decisions to be read with confidence.
Send us your website, your Google Ads account if you have one, and the products or services you want enquiries for. In a free 30-minute call we look at your account, or at search data for your sector, and send you the first three priorities in writing.
Pan Innovation House works from its head office in Gaziantep, Türkiye, and its office in London, United Kingdom.
