How to Choose a Digital Marketing Agency in Gaziantep (2026 Guide)

Gaziantep is one of Türkiye's important manufacturing and export cities, with strong textile, carpet, food, jewellery and furniture sectors. On the digital marketing side, one of the most common disappointments businesses experience is starting with the wrong agency.

This guide collects the questions to ask before you work with an agency; you can ask us the same questions. It covers 7 questions to ask when choosing an agency, the warning signs to watch for and what to request before you sign.

1. Can They Show a Concrete Example from Your Sector?

When you ask an agency "have you worked with a textile company?", you will usually get one of three types of answer:

• "Yes, we did this work over this period; ROAS was 4.2 at the start and is 7.8 today" (hypothetical example) — with a timeframe, the work done and a measured result. This is an answer you can assess.
• "We cover every sector; we'll grow you too" — a general statement with no concrete work behind it.
• "We can't share client names" — this can be a legitimate confidentiality choice. In that case, ask for an anonymised but concrete example, a live demonstration of the method or, with the client's consent, a reference call.

We do not name clients without their consent either; we can show our approach on a working example during discovery.

Sector experience is more than running ads. B2B marketplace operations for textile exports, visual selling on Instagram for jewellery and search ads aimed at international patients in health tourism are different jobs. An agency that does not know your sector's language will struggle to speak your customers' language.

2. Whose Accounts Are They When the Contract Ends?

This is one of the most critical questions in choosing an agency, and most brands ask it too late.

• The wrong model: the ad account is opened in the agency's name; when the contract ends your access is cut, the account history and data stay behind and you start from scratch.
• The right model: the account is opened in your name and the agency is only given access (in Google Ads, through the agency's manager account, or MCC). When the contract ends, access is removed and the account stays with you.

The same applies to GA4, Search Console, Meta Business Manager and your e-commerce platform. Before signing, get the answer to "in whose name will the accounts be opened?" in writing.

3. Periodic Reports or a Live Dashboard?

A long PDF report that only arrives at the end of the month means data is seen late and decisions are delayed.

Access to a live reporting dashboard (e.g. Looker Studio) and regular short calls make quick decisions easier: you can see how ads are performing, what each keyword brings in and your sales as they happen. Ask the agency which metrics it will share, how often, and how often you will meet.

4. Who Is Looking After Your Account?

Two warning signs:

1. A constantly changing contact. If the person handling your account changes often, the agency may have a continuity problem.
2. Too many brands assigned to one specialist. Ask how many brands your account manager handles; if many brands sit with the same person, less time goes to yours.

Ask the question directly: "How much time per week will the account manager assigned to me spend on my brand?"

5. Is the Budget Going to the Agency or to Advertising?

A common problem: you pay a single monthly "digital marketing" amount without knowing how much goes to advertising and how much to the service fee. If only a small share of the total goes to ads, visibility stays low while the consultancy fee stays high.

There is no single right ratio; it depends on the scope of the service and the size of the ad budget. What matters is that the two items are written separately and you can see what you are paying for.

Before signing, ask "are the ad budget and the agency fee separate items?" and ask for them to be written separately.

6. What Are the Commitment Period and Exit Terms?

Digital growth is cumulative. A typical course looks like this (it varies with sector and starting point):

• First months: infrastructure, measurement, account structure and first campaigns
• Following months: data builds up and optimisation begins
• Later: what has been learned is scaled

Short commitments may not allow enough data to build up for the algorithms to learn and for measurement; very long commitments without exit terms tie you in if performance is weak. Agree the commitment period, review points and exit terms in writing.

7. Which Certifications Does the Team Hold?

Certifications indicate baseline platform knowledge. Examples you can ask about:

• Google Partner status (at agency level)
• Google Ads certifications (at specialist level; separate certifications for Search, Display, Video and Shopping)
• Meta Blueprint certifications
• Shopify Partner (if you will work on e-commerce)
• Certifications from email marketing platforms

A certification is not enough on its own; check team members' current certifications on the relevant platform's verification page and weigh them alongside concrete examples of work.

Comparison: Service-by-Service Model vs Integrated Growth Partnership

Criterion	Service-by-service model	Integrated growth partnership
Contact	A separate person for each service	One main contact
Contract	A separate contract for each service	A single, integrated contract
Reporting	Periodic reports	A live dashboard and periodic reviews
Meetings	Less frequent	More frequent and shorter
Strategy	Service by service	A cross-channel plan
Measure of success	Each service's own metrics	A shared business goal

Which one fits? If you need a single channel, a service-by-service model may be enough; if you want to manage several channels and the sales process together, the integrated model fits better. In both models, the accounts must be opened in your name.

The Local Advantage When Choosing an Agency in Gaziantep

Working with a local agency in Gaziantep has three advantages:

1. Face-to-face briefings: knowledge of a sector often grows through conversations on site. Seeing a manufacturer's workshop and taking a brief by email are very different things.
2. Knowing the local market: a team that knows the city moves faster on searches such as "Gaziantep [service]" and on managing your Google Business Profile.
3. Fast communication: you can meet face to face at short notice.

Limiting yourself to a purely local view can be a disadvantage in national and international markets. If you are targeting markets abroad, ask separately about the agency's experience in those markets.

Request These Before Signing

Before deciding, ask every agency for the following in writing:

1. A concrete example close to your sector (the client's name can be withheld: starting point, the work done, the measured result), or a reference call with the client's consent
2. The profile and certification list of the account manager who will be assigned to you
3. An account ownership clause (who keeps Google Ads, GA4 and Search Console when the contract ends)
4. A sample reporting dashboard (with sample or anonymised data)
5. A clear split between ad budget and service fee, as an explicit clause

If you cannot get clear answers on these points, it is safer to postpone your decision.

Conclusion: What to Look for in the First Call

Hold a 30-minute initial call in which you ask the 7 questions above directly. If the answers are clear, measurable and can be put in writing, you can start on a sound footing. If they are vague or evasive, look at other options too.

Pan Innovation House is based in Gaziantep with an office in London, and works through two branches: digital growth (Pan Digital Growth) and enterprise software (Pan Enterprise Solutions). You can ask us the questions in this guide too. For how we work, see the growth partnership and digital strategy consulting pages, and for company information, see about us. If you would like to talk, you can book a free 30-minute initial call through our contact page.

Sector-specific guides:

• Digital growth for textiles
• Jewellery
• Health tourism
• Restaurants and cafés
• Our Gaziantep page