Pan Innovation House Pan Innovation House
Growth partner for businesses in Şahinbey

A digital growth partner for Şahinbey — the new shop window for the bazaar and its traders.

Local SEO, websites, e-commerce and social media for the traders, retail stores, restaurants, regional food producers and historic bazaar businesses of Şahinbey. Delivered from our head office in central Gaziantep, in the same city, face to face.

Our local office: Our head office is in Şehitkamil/Mücahitler in Gaziantep, minutes away from Şahinbey; meeting in person is always possible.

Şahinbey's digital trade potential

Şahinbey is Türkiye's third largest district and one of the three central districts of Gaziantep; the city's dense commercial heart beats here. The historic bazaars, hans and hamams, and the Coppersmiths' Bazaar with more than 400 years of copper craft and handicraft, are all in Şahinbey.

A significant share of the food, textile, carpet, plastics and machinery industries, along with the small industrial estates, sits within Şahinbey's boundaries. That manufacturing strength is interwoven with a dense retail and trader fabric; the district both produces and sells.

That fabric holds a large digital opportunity: the traders of the historic bazaar and small producers mostly sell locally and face to face. With online visibility, e-commerce with shipping and the right content, these businesses can open up to demand from outside the city and to visitors.

The heart of Antep cuisine is also largely centred on Şahinbey. For restaurants, baklava makers and sellers of regional products, Google Business visibility, review management and social media are the strongest tools for attracting both local and out-of-town or visiting customers.

Customer and trader behaviour in Şahinbey

Trade in Şahinbey is built on face-to-face relationships and trust; traders want fast, plain solutions and steer clear of technical jargon. WhatsApp and the phone are the primary channels, and the decision usually sits directly with the business owner.

On the customer side there are both local residents and out-of-town visitors and tourists. That dual audience calls for local SEO (being found by those nearby) and visual and social content (drawing in those further away); building the two together is the most productive route for Şahinbey businesses.

What we specialise in across Şahinbey

Services matched to Şahinbey's commercial fabric

Şahinbey is the dense commercial heart of Gaziantep: historic bazaars, retail, gastronomy and small-scale manufacturing side by side. We know the digital language of that fabric.

The digital problems businesses in Şahinbey run into most often

The situations we come across most often on the bazaar and trader side, and our solutions.

The problem. The historic bazaar and its traders sell only face to face and locally; online they are all but invisible.

Our solution. With a Google Business Profile, local SEO and a sales-oriented site, we open them up to demand from outside the city and from visitors.

The problem. Restaurants and food businesses post irregularly on Instagram; the food photography is weak and reviews go unmanaged.

Our solution. With professional photography, a content calendar and Google and TripAdvisor review management, we attract both local and visiting customers.

The problem. Regional products (baklava, copperware, handicrafts) carry high brand value but have no online sales channel.

Our solution. With e-commerce and shipping, Etsy and a multilingual site, we turn the product story into sales beyond the city and abroad.

The problem. Advertising has been tried but 'went to waste'; there is no way to measure which campaign worked.

Our solution. With Google Business and conversion tracking, we make the calls, directions and sales generated by each campaign clearly visible.

Realistic growth scenarios from Şahinbey

Historic bazaar trader (copperware or handicrafts)

Situation. A shop decades old; customers are only passers-by and visitors, and online sales are zero.

Our approach. Google Business, e-commerce with shipping and a product story, Etsy, and Instagram content.

Outcome. A new, steady revenue line from shipped orders placed from outside the city and abroad.

Antep cuisine restaurant

Situation. Well known locally, but out-of-town visitors and tourists cannot easily find it online.

Our approach. Google Business, review management, Instagram and TikTok, and a menu and booking site.

Outcome. Higher table occupancy and online orders from visitors and out-of-town guests.

What clients in Şahinbey ask

Working with PAN in Şahinbey — FAQ

Are you a fit for a small trader in the historic bazaar as well?

Yes. From a single-shop trader to a chain; with a Google Business Profile, local SEO, a simple sales-oriented site and social media, we make you visible online.

Can we meet in person?

Yes. Our head office is in Şehitkamil, minutes from Şahinbey; we meet face to face to take the brief and to discuss strategy.

What would you do for my restaurant or baklava shop?

Professional product and venue photography, Google Business and review management, Instagram and TikTok content, e-commerce with shipping for regional products, and advertising aimed at visitors.

Can we sell regional products such as copperware and handicrafts abroad?

Yes. Handicrafts attract strong interest abroad through Etsy and multilingual e-commerce; we turn that into sales with the product story and the right imagery.

Can we start with a small budget?

Yes. We first concentrate on the single highest-return channel (usually the Google Business Profile and local SEO) and scale up with the data.

Do you only serve Şahinbey?

No; we work with clients across Gaziantep and from all over Türkiye. Our particular advantage in Şahinbey is that our head office is very close and that we know the district's commercial fabric at first hand.

Ask us on WhatsApp

Tell us briefly about your business; our team will come back to you the same day.

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Get a proposal for your business

Share what you need; we will prepare a proposal with a clear scope and budget.

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A free local visibility review

Let us look at where you stand on Google and on Maps, and draw up a route.

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