Pan Innovation House Pan Innovation House
Growth partner for jewellers and jewellery brands

We make your jewellery prestigious — and sellable — online.

We are a team that comes from Gaziantep's jewellery tradition. Secure e-commerce infrastructure, professional product photography, Instagram Shopping and a finely tuned premium brand identity — everything jewellery sales need, at a single table.

Sound familiar?

What jewellery brands tell us when they ask for help

Our product photos look cheap

Jewellery sales are 80% visual. Without studio lighting, macro lenses and 360° spins, selling online is hard.

High basket values, a trust problem

A diamond ring worth 5,000-100,000 TL won't sell online because the site doesn't inspire trust. SSL, certificate display and photo-backed studio communication are missing.

Likes on Instagram, but no sales

The profile is full, but there is no Instagram Shopping catalogue, product cards aren't clickable and the checkout flow doesn't work properly.

Fineness/carat/gram terminology is a muddle

Customers search for just "ring" instead of "0.30 carat brilliant solitaire". Without niche SEO terminology knowledge you get lost.

The full package for jewellers

Everything your jewellery brand needs

Jewellery sales = trust + visuals + a premium brand. All three run in one team.

Platforms we use for jewellers

E-commerce + payment + security infrastructure

Shopify Luxury themes
WooCommerce Custom security modules
Ideasoft Jeweller package for Türkiye
Instagram Shopping Catalogue + Shop tab
Google Shopping Shopping ads + PMax
Pinterest Business Wedding/Valentine's traffic
3D Secure + iyzico High-value payments
PTT Insured Shipping High-value products
5+ Jewellery brand experience
15+ Creative shoots per month
99.7% Insured delivery rate
4.8/5 Customer trust score
What jewellery brands ask

Digital growth in jewellery — FAQ

What is the biggest trust barrier in online jewellery sales?

Customers don't want to buy a 50K TL ring without seeing it. The fix: a studio contact channel (live chat), showing the product over a video call, an unconditional returns guarantee, insured shipping and 3D Secure payment. We set this package up as standard.

Is jewellery photography an extra charge?

Studio photography is included in the service (15-20 products per month). For a larger catalogue an add-on package is quoted. Shooting, product preparation, retouching and catalogue upload are included.

What Google Ads budget for high basket values?

In jewellery a single sale is worth 5-100K TL, so the ROAS maths is different. We have taken brands starting with a 15-25K TL monthly Google Ads budget to 5-10x ROAS within months. The budget-to-ROAS ratio is shared in a call.

How are certificates (grading reports) displayed on the product page?

For each product, a downloadable PDF certificate (TJI, GIA, etc.) plus a detail table on the product page. The diamond certificate, fineness information and calibrated measurement table are added as standard.

Can diamond rings be exported abroad?

Yes, but customs, insurance and returns logistics are complicated. For international sales we recommend a separate UK/EU store; we have the expertise. Much like health tourism, we focus on specific markets (e.g. engagement rings for the UK market).

Does it make sense for a local jeweller to go online?

Absolutely. Local jewellers can sell across Türkiye (Trendyol/Hepsiburada/Amazon TR and your own site). Local SEO (Google Business) and online sales run in parallel. An additional online revenue channel forms without reducing in-store footfall.

A free call for your jewellery brand

Let's talk for 30 minutes — a digital growth roadmap for your jewellery brand

We assess your current e-commerce, social media and brand identity position and present 3 clear recommendations.

Call Free strategy call