Our product photos look cheap
Jewellery sales depend heavily on visuals. Without studio lighting, macro lenses and 360° spins, selling online is hard.
Growth partner for jewellers and jewellery brands
We make your jewellery prestigious — and sellable — online.
We are a Gaziantep-based team. Secure e-commerce infrastructure, product photography planning, Instagram Shopping and a premium brand identity: everything jewellery sales need, under one roof.
Sound familiar?
What jewellery brands tell us when they ask for help
High basket values, a trust problem
A diamond ring worth 5,000-100,000 TL won't sell online because the site doesn't inspire trust. SSL, certificate display and photo-backed studio communication are missing.
Likes on Instagram, but no sales
The profile is full, but there is no Instagram Shopping catalogue, product cards aren't clickable and the checkout flow doesn't work properly.
Fineness/carat/gram terminology is a muddle
Customers search for just "ring" instead of "0.30 carat brilliant solitaire". Without niche SEO terminology knowledge you get lost.
The full package for jewellers
Everything your jewellery brand needs
Jewellery sales = trust + visuals + a premium brand. All three run in one team.
01
Secure Jewellery E-Commerce
Payment security for high-value baskets (3D Secure, cash on delivery, instalments), SSL and security certificate badges, insured shipping integration.
Service details → 02Premium Website
Minimal design with a luxury feel, made for jewellery. High-resolution zoom, 360° spin, downloadable certificates.
Service details → 03Premium Brand Identity
Logo, naming suggestions, packaging design (box, bag, certificate), brand book. Premium perception is critical for jewellery.
Service details → 04Instagram + Pinterest + TikTok
On-model Reels, Pinterest boards and TikTok tutorials such as how to measure ring size. The shoots and content volume are agreed in the proposal.
Service details → 05Meta Ads + Instagram Shopping
Catalogue feed management, dynamic retargeting, lookalike audiences (high purchasing power segment).
Service details → 06Google Ads (Search + Shopping)
Appearing for high-intent searches like "0.30 carat diamond ring". Catalogue-focused PMax campaigns.
Service details → 07SEO + GEO (Niche Terminology)
Jewellery terms such as carat, brilliant, baguette and pavé are worked into your pages, with content that answers buying questions such as "how to choose a solitaire". Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 08Strategy + Product Photography
Studio shoots (macro, on-model, ambient), a seasonal campaign plan (Valentine's Day, wedding season, Mother's Day).
Service details → Platforms we use for jewellers
E-commerce + payment + security infrastructure
Shopify Luxury themes
WooCommerce Customisable infrastructure
Ideasoft Local infrastructure for Türkiye
Instagram Shopping Catalogue + Shop tab
Google Shopping Shopping ads + PMax
Pinterest Business Wedding/Valentine's traffic
3D Secure + iyzico High-value payments
PTT Insured Shipping High-value products
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What jewellery brands ask
Digital growth in jewellery — FAQ
What is the biggest trust barrier in online jewellery sales?
Customers don't want to buy a 50K TL ring without seeing it. The fix: a studio contact channel (live chat), showing the product over a video call, clearly written returns and withdrawal terms, insured shipping and 3D Secure payment. We plan these trust elements with you when the store is built.
Is jewellery photography an extra charge?
Product photography can be added to the scope; the location, crew and monthly number of products are set out in writing in the proposal. Shooting, retouching and catalogue upload are covered, and larger catalogues are priced separately.
What Google Ads budget for high basket values?
Because a single jewellery sale is high in value, ROAS is assessed together with average order value and product margin. A target ROAS and a realistic budget range are shared in writing once we have seen your account and margins; results are not guaranteed.
How are certificates (grading reports) displayed on the product page?
For each product, a downloadable PDF certificate (TJI, GIA, etc.) plus a detail table on the product page. The diamond certificate, fineness information and calibrated measurement table are added as standard.
Can diamond rings be exported abroad?
It is possible, but customs, insurance and returns logistics are complex, and the rules on exporting precious metals and jewellery need to be confirmed separately. For international sales we usually recommend a separate store and language set-up for the target market (for example the UK); we assess the fit together during discovery.
Does it make sense for a local jeweller to go online?
In most cases, yes. Local jewellers can sell across Türkiye (Trendyol, Hepsiburada, Amazon TR and your own site). Local SEO (Google Business Profile) and online sales run in parallel and give your shop an extra sales channel.
A free initial call for your jewellery brand
Let's talk for 30 minutes — a digital growth roadmap for your jewellery brand
We assess your current e-commerce, social media and brand identity position and present 3 clear recommendations.