Pan Innovation House Pan Innovation House
Growth partner for health tourism clinics

Winning qualified patients from the UK, EU and MENA markets.

Multilingual websites, targeted Google and Meta advertising, an approved visual content plan and CRM automation to win international patients for hair transplant, aesthetic, dental and IVF clinics. Alongside our Gaziantep headquarters we have an office in London (Hornsey).

Sound familiar?

What health tourism clinics tell us when they ask for help

We pay intermediaries high commission

Your current patient flow comes through health tourism intermediaries. You want to build a direct digital lead channel but don't know where to start.

No English/Arabic site — or only a weak one

There is a Turkish site, auto-translated with Google Translate. No SEO, no cultural adaptation, and it doesn't look professional.

We ran Google Ads and got poor-quality leads

You advertise on "hair transplant turkey", but the leads that come in are indecisive, price-driven and low-segment. Audience targeting and pre-qualification are missing.

Patients keep asking the same questions on WhatsApp

The same questions: process, price, hotel, transfer. Without a CRM and automated flows, your team writes the same answers ten times over.

The full package for health tourism

Everything you need to win international patients

Multilingual + lead generation + CRM. All three run in one team.

01

Multilingual Premium Website

EN/AR/RU/DE/FR languages, professional medical translation, cultural adaptation (right-to-left Arabic). Lighthouse 95+, mobile-first.

Service details →
02

Google Ads (UK/EU/MENA)

Country-level targeting, high-intent searches like "hair transplant turkey" and "dental tourism istanbul". Enhanced Conversions plus offline conversion upload (phone patients).

Service details →
03

Meta Ads (Lead Generation)

Lead form ads collecting email and phone, English and Arabic creatives, CAPI integration. Before/after images are used only where the regulations and platform policy allow it, and with your legal adviser's approval.

Service details →
04

Multilingual SEO + GEO

Global keywords like "best hair transplant clinic istanbul", correct hreflang setup, multilingual content marketing. Placement in AI answers is not guaranteed; we track visibility in Search Console.

Service details →
05

Patient CRM + WhatsApp Automation

Automatic lead flow from form to CRM, multilingual auto-replies over the WhatsApp Business API (pre- and post-procedure information), appointment reminders.

Service details →
06

Social Media + Content (Multilingual)

Treatment journeys, patient testimonials (with consent) and clinician explainer videos on Instagram, TikTok and YouTube. We recommend separate EN and AR accounts.

Service details →
07

Clinic + Health Tourism Brand

Building the clinic brand through international patients' eyes: logo, brand book, brochures (EN/AR), treatment package presentations, patient welcome materials.

Service details →
08

Strategy + Market Entry Plan

Which country first — the UK or MENA? A 12-month market entry roadmap, country-level budget allocation, ROI projection.

Service details →
Systems we use in health tourism

Lead gen + CRM + communication infrastructure

WhatsApp Business API Multilingual patient communication
HubSpot / Pipedrive Health tourism CRM
Google Ads (Multi-region) UK/EU/MENA
Meta Lead Ads Forms + CAPI
Click-to-call measurement Call clicks from international visitors
Calendly Multi-Timezone Patient appointments
Stripe / iyzico USD/EUR payments
Zapier / n8n CRM automation
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What health tourism clinics ask

Health tourism marketing — FAQ

Is it possible to win patients directly instead of through intermediaries?

It is possible, but it is an investment that takes time. Replacing intermediary commission with a direct digital channel (Google and Meta advertising, a multilingual site and a CRM) matures over months. We agree target patient numbers and costs in writing with you, based on your current data, before work starts; results are not guaranteed.

We build our English site with Google Translate — does it make a difference?

Yes, a clear one. Machine translation can get medical terms wrong and does not adapt to the culture of the reader. You need a professional medical translator, a native-speaker editor and SEO-compliant content. And if hreflang and canonicals are not set up correctly, you lose out in SEO.

What does the Arabic market require?

An Arabic site (right-to-left layout), Arabic Google Ads, Arabic Meta Ads, Arabic WhatsApp auto-replies and Arabic clinician brochures. Which country to start with (for example the UAE or Saudi Arabia) is decided during discovery, based on your treatments and budget.

How do you improve lead quality?

A pre-qualification form (budget range, treatment type, timeframe, country), a quality-score algorithm (ad audiences focused only on qualified leads) and lead segmentation in the CRM. We measure quality by the share of enquiries that become appointments and treatments, and set the target with you based on your current data; results are not guaranteed.

Can before/after content be used?

Whether before/after images can be used depends on Türkiye's healthcare promotion rules, the rules of the target country and platform policies. We ask you to confirm this with your legal adviser before anything goes live, and we publish only approved material. We do not use outcome promises such as "guaranteed" or "certain results" in any market.

Which treatment areas do you work in?

Hair transplants, dental (implants, smile design), aesthetic surgery (rhinoplasty, mommy makeover), IVF, bariatric surgery, laser eye surgery and ophthalmology. We can show this approach on a working example during discovery; we do not name clients without their consent.

A free initial call for your health tourism clinic

Let's talk for 30 minutes — and map your international patient acquisition potential together

We assess your current multilingual web, Google/Meta Ads, CRM and patient flow position and present 3 clear recommendations.

Call now

Pan Innovation House

Call us

By phone

+90 543 930 12 72

Our phone line is open every day.

WhatsApp on your phone

Scan with your phone camera. The chat opens with your message ready.

Prefer that we call you? Leave your details