Pan Innovation House Pan Innovation House
Growth partner for health tourism clinics

Winning qualified patients from the UK, EU and MENA markets.

Multilingual websites, targeted Google + Meta Ads, a before/after content strategy and CRM automation to win international patients for hair transplant, aesthetic, dental and IVF clinics. 30% of health tourism comes to Türkiye; take your rightful share.

Sound familiar?

What health tourism clinics tell us when they ask for help

We pay intermediaries 40-50% commission

Your current patient flow comes through health tourism intermediaries. You want to build a direct digital lead channel but don't know where to start.

No English/Arabic site — or only a weak one

There is a Turkish site, auto-translated with Google Translate. No SEO, no cultural adaptation, and it doesn't look professional.

We ran Google Ads and got poor-quality leads

You advertise on "hair transplant turkey", but the leads that come in are indecisive, price-driven and low-segment. Audience targeting and pre-qualification are missing.

Patients keep asking the same questions on WhatsApp

The same questions: process, price, hotel, transfer. Without a CRM and automated flows, your team writes the same answers ten times over.

The full package for health tourism

Everything you need to win international patients

Multilingual + lead generation + CRM. All three run in one team.

01

Multilingual Premium Website

EN/AR/RU/DE/FR languages, professional medical translation, cultural adaptation (right-to-left Arabic). Lighthouse 95+, mobile-first.

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02

Google Ads (UK/EU/MENA)

Country-level targeting, high-intent searches like "hair transplant turkey" and "dental tourism istanbul". Enhanced Conversions plus offline conversion upload (phone patients).

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03

Meta Ads (Lead Generation)

Lead form ads collecting email + phone, before/after carousels (compliant with ethics rules), English and Arabic creatives. CAPI integration.

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04

Multilingual SEO + GEO

Global keywords like "best hair transplant clinic istanbul", correct hreflang setup, multilingual content marketing. Visibility in ChatGPT/Perplexity.

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05

Patient CRM + WhatsApp Automation

Automatic lead flow from form to CRM, multilingual auto-replies over the WhatsApp Business API (pre- and post-procedure information), appointment reminders.

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06

Social Media + Content (Multilingual)

Treatment journeys, patient testimonials (with consent) and clinician explainer videos on Instagram, TikTok and YouTube. We recommend separate EN and AR accounts.

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07

Clinic + Health Tourism Brand

Building the clinic brand through international patients' eyes: logo, brand book, brochures (EN/AR), treatment package presentations, patient welcome materials.

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08

Strategy + Market Entry Plan

Which country first — the UK or MENA? A 12-month market entry roadmap, country-level budget allocation, ROI projection.

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Systems we use in health tourism

Lead gen + CRM + communication infrastructure

WhatsApp Business API Multilingual patient communication
HubSpot / Pipedrive Health tourism CRM
Google Ads (Multi-region) UK/EU/MENA
Meta Lead Ads Forms + CAPI
Call Tracking International International call tracking
Calendly Multi-Timezone Patient appointments
Stripe / iyzico USD/EUR payments
Zapier / n8n CRM automation
5+ Health tourism clinic experience
5 Active languages (EN/AR/RU/DE/FR)
-40% Direct sales instead of intermediary commission
15+ Active international markets
What health tourism clinics ask

Health tourism marketing — FAQ

Is it possible to win patients directly instead of through intermediaries?

Yes — it is the future of health tourism. Intermediaries take 40-50% commission; if you invest the same budget in direct Google + Meta Ads plus a CRM, by month 12 the patients from your direct channel outnumber those from intermediaries. The investment takes time; the return is high.

We build our English site with Google Translate — does it make a difference?

A huge difference. Google Translate makes mistakes in medical terminology and offers zero cultural adaptation. You need a professional medical translator, a native-speaker editor and SEO-compliant content. And if hreflang and canonicals are not set up correctly, you lose out in SEO.

What does the Arabic market require?

An Arabic site (right-to-left layout), Arabic Google Ads, Arabic Meta Ads, Arabic WhatsApp auto-replies and Arabic clinician brochures. MENA traffic is 25% of total health tourism. UAE, Saudi Arabia, Egypt and Lebanon are the main markets.

How do you improve lead quality?

A pre-qualification form (budget range, treatment type, timeframe, country), a quality-score algorithm (ad audiences focused only on qualified leads) and lead segmentation in the CRM. Lead quality rises 50-70% in the first 3 months.

Is before/after content legal?

Türkiye's health advertising regulation bans phrases like "guarantee" and "certain results". In before/after material the patient's face cannot be shown openly (the treated area can be). Platforms abroad (UK, MENA) have different rules — we produce creatives appropriate to each country.

Which treatments are you best suited to?

Hair transplants, dental (implants + Hollywood smile), aesthetic surgery (rhinoplasty, mommy makeover), IVF, bariatric surgery, laser eye and ophthalmology. We have worked with 5+ clinics in these fields and know the sector well.

A free call for your health tourism clinic

Let's talk for 30 minutes — and map your international patient acquisition potential together

We assess your current multilingual web, Google/Meta Ads, CRM and patient flow position and present 3 clear recommendations.

Call Free strategy call