Pan Innovation House Pan Innovation House
Growth partner for food, coffee and organic product brands

We move your food brand into story-led e-commerce and a loyal subscriber community.

In food, the production story, quality certification, a subscription model and the right content decide the sale. Coffee, organic products, artisan producers — we build your brand from scratch.

Sound familiar?

The problems food brands tell us about

The production is beautiful, but we can't tell the story

You have a workshop/farm/village production story, but it isn't told consistently across your site and social media. Consumers can't find an answer to "why should I buy from you".

We couldn't get the coffee subscription started

Subscriptions are the golden model for specialty coffee, but Recharge isn't set up, there's no coffee preference quiz, and fresh-roast calendar integration is missing.

Ad policy is hard in food

Meta and Google are strict about health claims, organic claims and weight-loss claims. Ads get rejected and accounts get suspended.

Logistics are weak — food must stay fresh

Cold chain, fresh produce and short shelf-life products make logistics complex. Regional shipping, insulated packaging and abandoned-cart flows aren't in place.

The full package for food

Everything your food brand needs

From brand story to the subscription model, content production to ad management — every link in one team.

The platforms we use in food

E-commerce + marketplace + social channels

Shopify Recharge subscriptions + Klaviyo
WooCommerce Flexible customisation
Trendyol Turkish marketplace (Food category)
Hepsiburada Turkish marketplace
Getir Rapid delivery (major cities)
Migros Sanal Market Turkish grocery integration
Amazon (TR/UK/DE) FBA for long shelf-life products
Instagram Shopping Story-led selling
8+ Food brand experience
+45% LTV growth from subscriptions
0 Ad policy violations
18+ Production/story content per month
What food brands ask

Food digital growth — FAQ

How are health/organic claim ad policies managed?

On Meta and Google, claims such as "aids weight loss", "prevents disease" or "100% organic" get rejected. Ads get approved with soft benefit language ("natural flavour", "from nature to your table"), certificate badges and customer reviews. The policy expertise is ours.

Does a coffee subscription really work?

The golden model for specialty coffee. Monthly fresh roasts with Recharge, a preference quiz and a 10-15% subscriber discount. Average subscriber LTV = 5-8 months × average basket. Customers stop worrying about running out.

How is the production story filmed?

Our crew spends 1-2 days filming at the workshop/farm/village (drone + interviews + close-ups + product shots). After editing you get 1 main video + 8-12 short Reels + 30+ static visuals.

Should I go into Getir/Migros Sanal Market?

The rapid delivery market is growing. Getir/Yemeksepeti Mahalle/Migros: high volume, low margin. In parallel with your own store: high brand awareness, low profit margin. A strategic decision — we advise based on your sector.

I have a cold-chain product — how do logistics work?

Regional shipping (same day in major cities, 2-3 days elsewhere), insulated packaging, a "Thursday-to-Monday delivery" rule, Aras Kargo as the cold chain partner. We have setup and management experience.

Is selling Turkish food on Etsy/Amazon UK possible?

Very much so — Turkish flavours (Turkish delight, pistachios, spices, coffee) are in high demand in the UK/DE diaspora market. An Etsy (artisanal) + Amazon FBA strategy. Halal certification + EU food labelling are required.

A free consultation for your food brand

Let's talk for 30 minutes — and map out your food brand's digital growth roadmap together

We review your current e-commerce, subscription and content setup, then present 3 clear growth recommendations.

Call Free strategy call