The production is beautiful, but we can't tell the story
You have a workshop/farm/village production story, but it isn't told consistently across your site and social media. Consumers can't find an answer to "why should I buy from you".
Growth partner for food, coffee and organic product brands
We move your food brand into story-led e-commerce and a loyal subscriber community.
In food, the production story, quality certification, a subscription model and the right content decide the sale. Coffee, organic products, artisan producers — we build your brand from scratch.
Sound familiar?
The problems food brands tell us about
We couldn't get the coffee subscription started
Subscriptions suit specialty coffee well, but Recharge isn't set up, there's no coffee preference quiz, and fresh-roast calendar integration is missing.
Ad policy is hard in food
Meta and Google are strict about health claims, organic claims and weight-loss claims. Ads get rejected and accounts get suspended.
Logistics are weak — food must stay fresh
Cold chain, fresh produce and short shelf-life products make logistics complex. Regional shipping, insulated packaging and abandoned-cart flows aren't in place.
The full package for food
Everything your food brand needs
From brand story to the subscription model, content production to ad management — every link in one team.
01
Subscription-Powered E-Commerce
Coffee/organic product subscriptions with Shopify + Recharge. A preference quiz, a fresh-roast calendar, personalised box selection. Klaviyo automation.
Service details → 02Brand & Story Building
The production story (village/farm/workshop), brand book, packaging design, labelling system, certificate badges. Story = sales.
Service details → 03Instagram + TikTok + Pinterest
Production workshop content, recipe and usage videos, farmer and producer stories; monthly volume is agreed in the proposal.
Service details → 04Meta Ads (Built Around Food Ad Policies)
Ad copy written with health and organic claim policies in mind; copy is submitted for your approval before it goes live. UGC content + recipes + production videos. Account safety first.
Service details → 05Google Ads (Shopping + PMax)
Shopping + PMax for specific searches such as "specialty coffee beans" or "organic honey". Merchant Center setup.
Service details → 06Story-Focused Website
The production story, certificate badges, farmer profiles, a recipe blog, a fresh produce calendar. Cold chain information.
Service details → 07SEO and GEO
Food guides ("what is specialty coffee", "organic certification") and content that answers international searches such as "best Turkish coffee". Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 08Strategy + Content Production
Planning workshop and farm shoots, producer story content, seasonal campaign planning.
Service details → The platforms we use in food
E-commerce + marketplace + social channels
Shopify Recharge subscriptions + Klaviyo
WooCommerce Flexible customisation
Trendyol Turkish marketplace (Food category)
Hepsiburada Turkish marketplace
Getir Rapid delivery (major cities)
Migros Sanal Market Turkish grocery integration
Amazon (TR/UK/DE) FBA for long shelf-life products
Instagram Shopping Story-led selling
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What food brands ask
Food digital growth — FAQ
How are health/organic claim ad policies managed?
On Meta and Google, health claims such as "aids weight loss" or "prevents disease" get rejected, and wording such as "100% organic" needs documentation. We keep product claims within your labels and certificates and use language without health claims ("natural flavour", "from nature to your table"). We build campaigns with the relevant regulations and platform policies in mind, and copy is submitted for your and your legal adviser's approval before it goes live. Ad approval is the platform's decision.
Does a coffee subscription really work?
It suits specialty coffee well: monthly fresh roasts with Recharge, a preference quiz and a subscriber discount. Customers stop worrying about running out; we measure the effect through subscription length and repeat purchase rate.
How is the production story filmed?
The shoot is usually planned as a 1-2 day programme at the workshop, farm or village (interviews, close-ups, product shots; drone with a licensed pilot if needed). The number of main videos, short videos and stills, and the crew, are set out in writing in the proposal.
Should I go into Getir/Migros Sanal Market?
Rapid delivery channels (Getir, Yemeksepeti Mahalle, Migros) can bring volume but squeeze margins; your own store brings margin and customer data. Where to start depends on your product and margin, and we weigh it up with you in the first call.
I have a cold-chain product — how do logistics work?
We build regional shipping rules, insulated packaging and delivery-day rules that avoid weekends into the store, and choose a carrier that handles cold chain for your product with you.
Is selling Turkish food on Etsy/Amazon UK possible?
Usually, yes; products such as Turkish delight, pistachios, spices and coffee are sought abroad too. Labelling, documentation and import rules for food vary by country and platform, so you need to confirm them with your export adviser. Amazon, and Etsy for products that meet its rules, are channels worth considering.
A free initial call for your food brand
Let's talk for 30 minutes — and map out your food brand's digital growth roadmap together
We review your current e-commerce, subscription and content setup, then present 3 clear growth recommendations.