Pan Innovation House Pan Innovation House
Growth partner for brands in Ankara

Digital growth for Ankara businesses — corporate quality, fast operations.

Digital marketing, SEO, e-commerce and brand-building services for corporate companies, public sector suppliers, e-commerce brands and SMEs in Ankara. Remote, with face-to-face meetings whenever they are needed.

How we work here: We do not have an office in Ankara; we work from our Gaziantep and London offices. Day-to-day work runs over video calls and WhatsApp; on-site meetings are arranged when needed, with their frequency and travel costs set out in the proposal.

Ankara's digital trade potential

Ankara is no longer only a 'city of civil servants'; it is Türkiye's centre for defence and aerospace, software and advanced technology. Alongside giants such as ASELSAN, TUSAŞ, ROKETSAN and HAVELSAN, thousands of SMEs and sub-industry firms in OSTİM, İvedik and the Başkent organised industrial zone (OSB) feed this ecosystem.

A large part of the city's economy comes from services: corporate companies, public sector suppliers, universities, healthcare and education institutions are dense here. That creates two distinct digital needs in Ankara — B2B and corporate visibility, and local service marketing.

Software and technology ventures are multiplying quickly around METU (ODTÜ) Technopark and İvedik Technopark; for these firms an English-language digital presence, content and LinkedIn are decisive in reaching overseas customers and investors.

Ankara's exports have risen noticeably in recent years, with machinery, defence, electronics and medical products to the fore. Yet a significant proportion of SMEs, particularly in OSTİM, lack a multilingual site, a digital catalogue and 'supplier' visibility — a direct area for growth.

Ankara is also one of Türkiye's largest university and R&D centres; a qualified workforce and the technopark ecosystem open the way for software, medical and advanced technology companies. For these firms, English content, technical SEO and international visibility play a decisive role in attracting both overseas customers and qualified talent.

Decision-making and buying culture in Ankara

In Ankara your counterpart is usually part of an established corporate structure; a marketing manager, a procurement unit or public procurement processes are involved. The process is procedural and based on references and documentation; a clear quotation, a contract and regular reporting are expected.

On the B2B and defence/technology side, confidentiality, trust and technical competence come first. In service businesses (clinics, education, restaurants), local search, Google Business Profile visibility and review management are decisive. WhatsApp leads for quick communication, while email and contracts are the basis for corporate decisions.

Where we focus in Ankara

Services suited to Ankara's corporate market

Ankara is a centre of corporate companies, public sector suppliers and a university ecosystem. Professional, long-term digital growth suited to these segments.

The problems companies in Ankara run into most often in digital

Common situations on the corporate and technology side, and how we approach them.

The problem. Technical production is strong (defence, machinery, software) but digital visibility is weak; the right corporate and overseas buyers cannot find the company.

Our approach. We put you in front of the right decision-maker with a mainly English corporate site, technical content, LinkedIn and targeted campaigns.

The problem. There is no trustworthy digital presence suited to public procurement and corporate processes.

Our approach. We build confidence with corporate buyers through a corporate site focused on references and certification, and measurable reporting.

The problem. SME manufacturers in OSTİM lack a multilingual site and 'supplier' visibility; they miss the export opportunity.

Our approach. We reach overseas buyers with a multilingual catalogue site, 'manufacturer/supplier' SEO and marketplace operations.

The problem. Clinics, schools and service businesses set aside a budget for advertising but qualified patients and students do not arrive.

Our approach. We deliver qualified enquiries with local SEO, Google Business Profile, appointment and enrolment focused landing pages, and conversion measurement.

The problem. A software or technology venture has a strong product but weak marketing and lead generation.

Our approach. We build qualified leads and investor visibility through positioning, English content and SEO, LinkedIn and performance campaigns.

Example growth scenarios from Ankara

These are illustrative scenarios, not real client cases. Results vary by sector, budget and starting point; we agree target values in writing before work begins.

Defence/technology sub-industry (OSTİM)

Situation. Technical production is strong but overseas and large corporate buyers do not arrive through the web.

Our approach. An English corporate site, technical content, LinkedIn and 'supplier' focused SEO.

Intended outcome. Niche, high-value enquiries from overseas and large corporate buyers.

Clinic or education institution

Situation. Advertising runs but patient and student conversion is low, and application follow-up is scattered.

Our approach. Local SEO, Google Business Profile, appointment and enrolment landing pages, and conversion measurement.

Intended outcome. More qualified applications and a measurable acquisition cost.

Software / SaaS venture

Situation. The product is ready but there is no marketing, visibility or lead generation.

Our approach. Positioning, English content and SEO, LinkedIn and performance advertising.

Intended outcome. A steady flow of demos and leads, and visibility with investors.

Medical / health technology company

Situation. The product is licensed and of good quality but domestic and overseas distributors do not arrive through the web; promotion is scattered.

Our approach. A compliant multilingual corporate site, product documentation, 'medical device supplier' SEO, and campaigns supported by LinkedIn and trade fairs.

Intended outcome. Distributor and corporate buyer enquiries arriving regularly and in a traceable way.

Why Pan Innovation House in Ankara

Built around corporate and technical processes

We present the references, certificates and tender documents that defence, software and corporate procurement processes expect, in an orderly way on the site.

Measurable and transparent

Clear targets, a live dashboard and a monthly assessment; we work to a corporate reporting standard.

We meet both needs

We run B2B and corporate visibility and local service marketing with the same team.

Frequently asked questions

Working with PAN in Ankara — FAQ

You have no office in Ankara — is remote working effective?

Yes. Our remote way of working includes a short weekly video call, a monthly review meeting, day-to-day contact over WhatsApp and continuous access to a Looker Studio dashboard; the meeting frequency is set out in the proposal. On-site meetings in Ankara are arranged when needed.

Will you come in person for a critical meeting?

Yes, when needed. For critical moments such as annual strategy, quarterly reviews and product launches, an on-site meeting in Ankara is arranged; its frequency and travel costs are set out in the proposal.

Do you work with companies that supply the public sector?

Yes. We take into account the documents and information that public procurement processes require (tenders under the Public Procurement Authority, contracts, invoicing) and can support your corporate processes. We do not work directly for government bodies; we can work with private companies that supply the public sector.

How do you handle local SEO in Ankara?

For visibility in local searches such as "Ankara dijital ajans" (digital agency, Ankara), we run Google Business Profile and local SEO work. We do not guarantee rankings; we report on the work regularly with Search Console and Google Business Profile data.

Are your contract and payment processes corporate?

Yes. VAT invoicing, a contract, a detailed service schedule and a data processing agreement that takes KVKK (Türkiye's personal data protection law) into account. Monthly or annual payment options.

Do you present references and certificates in a way that suits public and corporate buyers?

Yes. On the site and in proposals, the reference list, certificates (ISO and similar) and completed projects are presented in a way that builds a corporate buyer's confidence.

Will you produce English content for our software or technology company?

Yes. We produce SEO-friendly English content, technical blog posts and LinkedIn publications aimed at visibility with overseas customers and investors. The translation and localisation scope is set out in the proposal.

Do you provide confidentiality (NDA) for defence and technology companies?

Yes, a confidentiality agreement is standard for us. We agree the limits of what can be shared in content and imagery together, and build the promotion without disclosing sensitive information publicly.

Do you build corporate sites suited to tender and public procurement processes?

Yes. With transparent corporate information, references, quality certificates and downloadable documents, we build a site that strengthens your company in tender and procurement processes.

Let's talk on WhatsApp

Tell us briefly what you need; we will reply within one working day.

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Request a corporate quote

We will prepare a quote with a clear scope, references and budget.

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Free digital analysis

We will review your current corporate visibility and digital presence and map out your route.

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