Pan Innovation House Pan Innovation House
Growth partner for restaurants and cafes

Local visibility for your restaurant, a dependable channel for online orders.

We strengthen how easily you are found on Google Maps through local SEO, produce regular content on Instagram and TikTok, and run your Yemeksepeti and GetirYemek (Türkiye's main food delivery apps) operations. You focus on the kitchen; we run the digital side with you.

Sound familiar?

The problems restaurant owners face

We're invisible on Google — new customers go to local rivals

Other restaurants hold the top 3 spots for "city + cuisine" searches. Local SEO and Google Business optimisation haven't been done.

Our social media is dead

The chef posts occasionally from a phone; there is no regular content, food styling or Reels. The next generation of customers never discovers you on Instagram.

Our Yemeksepeti operation is weak

The menu is out of date, the photos are poor, there is no campaign management and customer reviews go unanswered. Your ranking is slipping.

The website is stuck in 2015

A site that doesn't work on mobile, no online reservations, the menu uploaded as a PDF. Today's customers want to see the menu straight from Google.

The full package for restaurants

Digital growth services for your restaurant brand

Local customers + online orders + social strength. All three run in one team.

01

Modern Restaurant Website

Mobile-first, fast-loading, online reservation integration (OpenTable or your own form), an interactive menu, Google Maps and a gallery.

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02

Local SEO + Google Business

Google Business Profile optimisation, content for "city + cuisine" searches (rankings are not guaranteed), review management, NAP (name, address, phone) consistency.

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03

Instagram + TikTok + Reels

Food styling shoots, short videos from the kitchen, customer stories, campaign announcements; monthly volume is agreed in the proposal.

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04

Meta Ads (Local Targeting)

City/neighbourhood geo-targeting, "users within 5 km" lookalikes, video ad creatives, Reels ads.

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05

Google Ads (Local Service)

Campaigns built around your service hours and delivery radius for nearby searches such as "pizza Antalya" or "breakfast", Google Maps ads, click-to-call conversion tracking.

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06

Menu + Brand Design

Logo, menu design (print and digital), signage, packaging, a social media design system, uniform design.

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07

Online Ordering + Reservations

Yemeksepeti/GetirYemek operations management plus, where needed, your own online ordering system (to avoid paying commission). A reservation management system.

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08

Strategy + Review Management

Google, TripAdvisor and Yemeksepeti review management, campaign planning (breakfast menu, brunch, happy hour), monthly reviews.

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Platforms we use for restaurants

Online ordering + local SEO ecosystem

Google Business Profile The foundation of local search and Maps visibility
Yemeksepeti One of Türkiye's widely used food ordering platforms
GetirYemek Fast delivery segment
Trendyol Yemek New-generation food marketplace
OpenTable / Resy Reservations (premium)
TripAdvisor Tourist traffic
Instagram Shopping Menu + order tab
TikTok For Business Young customer channel
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What restaurant owners ask

Restaurant digital marketing — FAQ

Yemeksepeti commission is high — can I have my own system?

Yes. Your own online ordering system (setup, WhatsApp Business and payment integration) can be built. We work out when it would pay for itself using your order volume and the commission rate in your contract. For most restaurants, a hybrid model that runs the platform and your own channel side by side is a sensible start.

Is food photography included?

Food photography can be added to the scope. The number of shots, the crew and any extra shoots for seasonal menu changes are set out in writing in the proposal.

How long does local SEO take to deliver results?

The effect of the first changes usually starts to show in Google Business Profile insights within a few weeks; maturity depends on competition and your review history and usually takes months. Rankings are not guaranteed; we share progress in a monthly report.

How does management work for a restaurant chain?

A separate Google Business listing and local SEO per branch, a shared brand identity, a central social media strategy plus branch-specific campaigns. Multi-location management is a standard service.

Do you run influencer collaborations?

It can be added to the scope. We choose suitable food creators with you (mostly accounts with 10-50K followers); collaborations are set up as a visit and Reels shoot in exchange for a meal (barter) or as paid partnerships.

Which platform for online reservations?

OpenTable/Resy for premium restaurants; for the mid segment, our own reservation form (Google Calendar sync + SMS reminders). The choice depends on your restaurant's segment.

A free initial call for your restaurant or cafe

Let's talk for 30 minutes — and assess your restaurant's digital growth potential together

We assess your current Google Business, social media and Yemeksepeti position and present 3 clear recommendations.

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Pan Innovation House

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+90 543 930 12 72

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