Pan Innovation House Pan Innovation House
Growth partner for carpet, kilim and home textile brands

We take your carpet brand abroad with visual-first e-commerce.

We are a team that comes from inside Gaziantep's carpet sector. Professional product photography, Instagram Shopping, multilingual e-commerce, Amazon/Etsy operations — everything carpet sales need, at a single table.

Sound familiar?

What carpet brands tell us when they come to us

Our product photos don't sell

Carpet photos taken on a phone, with no visible texture, kill sales. A carpet is a visual product — it needs a professional studio and 360° video.

Followers on Instagram, but no sales

The likes come in but never turn into add-to-carts. Shopping tags, collection storyboards and influencer collaborations are missing.

Our Amazon/Etsy listings fall short

Listing carpets on international marketplaces takes the right keywords, multilingual descriptions and material/size conversions. You can't keep up.

We want to export but logistics are confusing

Carpets are big, heavy and expensive — international shipping, customs and returns management are a specialism of their own.

The full package for the carpet sector

Everything your carpet brand needs

Carpet sales run on a cycle: design + product photography + good e-commerce + good advertising. We run every link of that chain in one team.

Platforms we use for carpets

E-commerce + marketplace + social channels

Shopify Visual-first themes
WooCommerce Custom filters + AR
Amazon (UK/DE/US) Carpet category expertise
Etsy Ideal for handwoven rugs
Trendyol Turkish market
Pinterest Business A critical traffic source for carpets
Instagram Shopping Catalogue + Shop tab
Google Shopping Search + PMax
5+ Carpet brand experience
4 Store languages supported
6 Marketplace integrations
12+ Creatives produced monthly
Frequently asked by carpet brands

Digital growth in the carpet sector — FAQ

Is product photography included in the service?

Yes. We shoot professional product photography in our Gaziantep studio. 360° video, lifestyle and lookbook shoots are added as needed. For shoots abroad we have a partner network.

How is the AR (augmented reality) preview set up?

With Shopify AR Quick Look or a WooCommerce 3D viewer, customers can see the carpet in their own room. iOS/Android support is standard. For higher-budget brands we develop custom WebAR software.

The ideal marketplace for handwoven rugs?

Etsy is the first choice (a strong handcraft category), followed by Amazon Handmade. For classic machine-made carpets, Trendyol/Amazon are the main channels. For the luxury segment, Wayfair + 1stDibs partner programmes.

Do you help with export logistics?

We work integrated with Aras Kargo Global, UPS and DHL. For customs processes we have a partner customs broker network. Returns logistics are managed per country.

My carpet collection is very large — how is it managed?

With a filtering system (size, colour, pattern, room type, price), category taxonomy and easy search UI, even large catalogues look clean. Automatic related products and smart sorting lift conversion.

Are influencer collaborations part of this package?

Yes — especially for Instagram + TikTok. Collaboration management through our home decor nano/micro influencer network is standard. Large influencer campaigns require extra budget.

A free call for your carpet brand

A 30-minute discovery call: let's assess your carpet brand's digital growth potential together

We review your current e-commerce, social media and product photography position and present 3 clear growth recommendations.

Call Free strategy call