Pan Innovation House Pan Innovation House
Growth partner for carpet, kilim and home textile brands

We take your carpet brand abroad with visual-first e-commerce.

We are a Gaziantep-based team. Product photography planning, Instagram Shopping, multilingual e-commerce, Amazon/Etsy operations: everything carpet sales need, under one roof.

Sound familiar?

What carpet brands tell us when they come to us

Our product photos don't sell

Carpet photos taken on a phone, with no visible texture, kill sales. A carpet is a visual product — it needs a professional studio and 360° video.

Followers on Instagram, but no sales

The likes come in but never turn into add-to-carts. Shopping tags, collection storyboards and influencer collaborations are missing.

Our Amazon/Etsy listings fall short

Listing carpets on international marketplaces takes the right keywords, multilingual descriptions and material/size conversions. You can't keep up.

We want to export but logistics are confusing

Carpets are big, heavy and expensive — international shipping, customs and returns management are a specialism of their own.

The full package for the carpet sector

Everything your carpet brand needs

Carpet sales run on a cycle: design + product photography + good e-commerce + good advertising. We run every link of that chain in one team.

Platforms we use for carpets

E-commerce + marketplace + social channels

Shopify Visual-first themes
WooCommerce Custom filters + AR
Amazon (UK/DE/US) Listings and advertising in the carpet category
Etsy International marketplace for handmade, one-off pieces
Trendyol Turkish market
Pinterest Business A visual discovery channel for people looking for interior ideas
Instagram Shopping Catalogue + Shop tab
Google Shopping Search + PMax
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
Frequently asked by carpet brands

Digital growth in the carpet sector — FAQ

Is product photography included in the service?

Product photography can be added to the scope. The location, crew and number of shots, plus extras such as 360° video, lifestyle and lookbook shoots, are set out in writing in the proposal.

How is the AR (augmented reality) preview set up?

With Shopify AR Quick Look or a WooCommerce 3D viewer, customers can see the carpet in their own room. iOS/Android support is standard. If you need a more bespoke experience, WebAR development is assessed during discovery as a separate software project.

Which marketplace suits handwoven rugs?

Etsy is usually the first channel to consider (its handmade category), followed by Amazon Handmade. For classic machine-made carpets, Trendyol/Amazon are the main channels. For the luxury segment, Wayfair + 1stDibs partner programmes.

Do you help with export logistics?

We integrate the carriers you choose (for example UPS or DHL) into your store. For customs we recommend working with your own customs broker; we plan the returns flow country by country with you.

My carpet collection is very large — how is it managed?

With a filtering system (size, colour, pattern, room type, price), category taxonomy and easy search UI, even large catalogues look clean. Related-product suggestions and sorting rules help visitors find what they are looking for.

Are influencer collaborations part of this package?

It can be added to the scope, especially for Instagram and TikTok. The home decor creators you work with are chosen together with you, brand by brand; creator fees are a separate budget.

How do you sell carpets online?

Selling carpets online means putting three things together: professional product photography that shows the weave, an image-led e-commerce site that can be filtered by size, colour and material, and the right marketplaces and social channels. Carpet is a visual product, so phone photos that hide the texture lower sales. That is why we run product photography, multilingual e-commerce, the Instagram Shopping catalogue and advertising in one team, as links in the same loop.

A free initial call for your carpet brand

A free 30-minute initial call to assess your carpet brand's digital growth potential

We review your current e-commerce, social media and product photography position and present 3 clear growth recommendations.

Pan Innovation House

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+90 543 930 12 72

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