Customer-group pricing
Bronze / Silver / Gold tiers, contracted special discounts, seasonal campaigns. Each dealer sees only their own list.
SERVICE · B2B & DEALER NETWORK
A B2B and wholesale platform that connects your dealers in a single portal.
Dealer-specific prices, tiered discounts, account balances and payment-term tracking, XML product feeds and ERP integration. End to end, from the moment a dealer places an order to the moment the e-invoice is issued.
ERP Integration with Logo, Mikro, SAP Business One and others
Accounts Balances, payment terms and dealer-specific prices
Mobile Ordering and approval from a phone
e-Invoice Through a licensed Turkish integrator
Is this system right for you?
If even one of these describes you, moving dealer orders to a portal is worth considering.
- You still take dealer orders over WhatsApp and Excel
- You update every dealer's price list by hand
- You pass on stock information by telephone
- Dealer balances and payment terms are getting mixed up
- Regional dealer conflicts are costing you sales
- Showing your dealers the product data held in your ERP takes time
Core capabilities
The six core modules that make B2B genuinely B2B.
Tiered discount engine
Automatic discounts based on quantity, basket value or annual turnover. 10 cases 5%, 50 cases 12%, 100 cases 20% — you write the rule, the system applies it.
Current account, balance, payment terms
Net 30/60/90, cheque and promissory note records, open invoice tracking, automatic block when the credit limit is exceeded. Two-way sync with Logo, Mikro and SAP; the sync frequency depends on the ERP's connection route and is agreed during discovery.
Bulk ordering + approval workflow
Excel paste / CSV upload, quick order form, multi-level approval inside the dealer organisation, advance shipment notice.
AI content generation
Product descriptions, SEO titles and category copy drafted with AI in minutes and checked before publishing, so your team spends less time writing copy.
Native iOS + Android app
Submitted to the App Store and Google Play under your own brand (approval rests with the stores). Ordering, stock queries and push notifications out in the field.
All modules
From solutions to operations — every layer in the same system.
AI-powered content generation
Product descriptions, SEO meta and category copy with AI.
E-export infrastructure
International sales with multi-currency support and automatic translation.
Native mobile app
Branded iOS + Android, published on the App Store and Play Store.
B2B / wholesale layer
Current accounts, tiered pricing, multi-level approval workflows.
Ready-made theme gallery
Mobile-friendly ready-made themes for a fast set-up.
Marketplace integrations
Trendyol, Hepsiburada, Amazon, N11, Çiçeksepeti and others; multiple stores from a single panel. The supported list depends on the platform and is set out in the proposal.
Accounting / ERP integration
Logo, Netsis, Mikro, SAP Business One, Dia, Nebim, Paraşüt, Akınsoft, Eta and others; the connection route depends on the platform and the ERP version and is agreed in discovery.
Payment providers
PayTR, iyzico, Moka and similar providers plus bank virtual POS integrations; the current list depends on the platform and is set out in the proposal.
Courier integrations
Aras, Yurtiçi, MNG, UPS, DHL, PTT and others; label printing and shipment tracking.
XML product feeds
Automatic product, price and stock import from suppliers.
API integration
Two-way data flow with external systems (ERP, CRM, BI).
Automation flows
Email + SMS + WhatsApp + push in a single scenario. Basket recovery, birthday and post-purchase flows.
Smart notifications
Multi-channel; triggered automatically when stock runs low, an order is confirmed or a campaign starts.
Campaign wizard
Ready-made templates — buy two pay for one, gift vouchers, category-based discounts, members-only offers.
Affiliate / influencer system
Build your own network: dedicated codes, commission tracking, payout automation.
Advanced SEO management
URL / meta / sitemap / schema editor, so you control how pages appear in search results.
Voucher + gift card engine
Single-use, multi-use, conditional or product-specific.
Rapid collection screen
Order, payment and invoice on one screen, for call centre and showroom use.
E-invoice + e-archive automation
One flow from order to invoice, ready to connect to GİB (Turkish Revenue Administration) e-invoicing.
Mobile warehouse management
Order picking on a tablet or phone, barcode scanning, dispatch confirmation.
Advanced reporting
Broken down by dealer, product, category and period, with segmentation; how often the data refreshes depends on the ERP connection and is agreed during discovery.
İYS compliance
Integration with Türkiye's Message Management System — legal compliance for commercial electronic messages.
Custom code editor
Add store-specific behaviour with HTML, CSS and JavaScript.
Process
From discovery to launch: typically three to five months, depending on scope.
- 01
Discovery & needs analysis
2 weeksInterviews with your dealers and your field representatives. A map of the current process. Must-have and nice-to-have feature lists.
- 02
System selection & UX design
2-3 weeksA platform recommendation matched to your scale, wireframes and prototype. Dealer panel and admin panel flows.
- 03
Development & integration
8-12 weeksStore setup, ERP / e-invoice / courier / marketplace integration. Data migration. UAT testing.
- 04
Training & launch
1-2 weeksDealer training webinars, soft launch (10-20 dealers), performance tracking, full launch.
Decision guide
Which route to dealer ordering fits you?
Not every manufacturer or wholesaler needs a custom dealer portal. The tables below set out four common routes, what the project covers and what it does not, what you receive at handover, and what drives time and cost. Where a ready-made platform fits your scale, we say so plainly.
Four routes, four kinds of dealer network
The choice mostly depends on the number of dealers, how dealer-specific your pricing and discount rules are, how often data must sync with the ERP, and your approval and credit rules.
| Route | Enough when | Where it struggles | Cost structure |
|---|---|---|---|
| WhatsApp, phone and a spreadsheet price list | Few dealers and few products; a handful of orders a day and the same price for everyone. | Dealer-specific prices and discounts are updated by hand, stock is checked by phone, orders are keyed in wrongly or incompletely, and balances and payment terms get mixed up. | No licence cost; the hidden cost is order-entry effort and wrong shipments. |
| Off-the-shelf monthly B2B software (subscription) | Your catalogue, dealer price groups, accounts and order flow are close to what the software assumes; a fast launch and ready-made marketplace, payment and shipping connections matter most. | Business-specific approval and credit rules, special pricing calculations or deep writes back to the ERP may hit the software's limits; the product roadmap and pricing terms depend on its provider. | Monthly or annual subscription, plus set-up, integration and customisation. |
| Your ERP's B2B module or add-on (Logo, Netsis, Mikro, etc.) | Prices, accounts and stock are kept accurately in the ERP; the screens dealers need are standard and little customisation is required. | Campaign rules, approvals within a dealer, mobile use and a branded interface vary by product and version. Ask your ERP vendor or partner which functions come as standard. | An add-on module or subscription on top of your current licence. |
| A custom dealer portal connected to your ERP | Your pricing, discount, credit-limit and approval rules are specific to you; the ERP stays and dealer data flows both ways. | Discovery and rule-writing take time, and the initial investment is usually higher than off-the-shelf software. Someone has to own pricing and campaign rules. | A project fee and a maintenance agreement. |
The source code we write and your data are handed over to you as defined in the contract; third-party and open-source components remain subject to their own licences. When we set up off-the-shelf software, the software itself remains subject to its provider's licence terms.
Scope: what is included and what is separate?
Scope is written down for every project during discovery. The split below shows the boundaries that most often get blurred in dealer portal projects.
| Area | In the project | Out of scope or agreed separately |
|---|---|---|
| Dealers, prices and orders | Dealer accounts and permissions, dealer-specific pricing and discount rules, order and approval flow, balance and payment-term view. | Pricing policy, discount rates and dealer agreements are your decisions; the system applies the rules you define. |
| ERP link | Moving products, prices, stock, accounts and orders to and from the ERP in the direction set during discovery. | Your ERP licence and any fees for the vendor's integration routes (API, service layer) are between you and the vendor. |
| Payments and e-documents | Connecting a virtual POS or payment provider; passing invoice data to your e-document service provider. | Agreements and commissions with the bank or payment provider, and the e-document service itself, are separate contracts. |
| Mobile use | A mobile-friendly dealer panel that works on a phone. | A separate iOS and Android app published in the stores is scoped as a separate item; in the first phase a mobile-friendly panel is often enough. |
What you receive at handover
Handover covers the working portal and the pieces you need to keep it running.
| Deliverable | What it is for |
|---|---|
| Dealer panel and admin panel | Dealers see their own prices, balance and orders; you manage the rules and approvals. |
| ERP integration and transfer logs | You can see when each order reached the ERP and which records failed. |
| Imported dealer, price and order history | The import is checked by comparing record counts and totals with the source. |
| Dealer training and a phased launch | The portal opens to a limited group of dealers first and is rolled out once issues are fixed. |
What drives time and cost?
A firm figure is given in writing after discovery. These factors move the quote most.
| Factor | Why it matters |
|---|---|
| Variety of pricing and discount rules | The number of price groups, tiered discounts, campaigns and dealer-specific lists sets the rule and testing workload. |
| Direction and frequency of the ERP link | An end-of-day batch transfer and frequent two-way sync are different jobs. |
| Approval and credit rules | Credit limits, blocking orders when payments are overdue and multi-level approval within a dealer are separate flows. |
| State of product data | If images, descriptions and variant data are missing, preparing them takes extra time. |
| Additional channels | Adding marketplaces, cross-border selling or a separate mobile app widens the scope. |
What to prepare before the first call
If these are ready, the first call is concrete; we can fill any gaps together during discovery. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.
- The number of dealers, dealer groups and how you send prices to dealers today.
- Your pricing and discount rules, written down or in a spreadsheet.
- Your current product list: number of items and variants, and the state of images and descriptions.
- The name and version of your ERP and its integration options, plus your e-document service provider.
- Daily or weekly order volume and the channels orders come through today.
- How we will measure success, for example share of orders placed through the portal, order-entry errors, time to reconcile balances.
Frequently asked questions
What clients ask before investing in a B2B system.
Will it integrate with our existing Logo / Mikro / SAP ERP?
Usually, yes. Product, price, stock and order data can flow both ways with systems such as Logo, Netsis, Mikro, SAP Business One, Microsoft Dynamics, Dia, Nebim and Paraşüt. The connection is built through the routes the ERP vendor supports (API, service layer or an approved import); the route depends on the version and licence and is agreed in writing during discovery.
Do we need to give dealers a mobile app, or is the web enough?
If a large share of orders comes from field representatives or from dealers on their phones, a mobile app is worth considering. In most cases starting with a mobile-friendly web panel (PWA) is enough, and an app can be added in a second phase.
Can existing dealer data and past orders be migrated?
Yes. From an Excel or ERP export, or from your current system, we move the dealer list, price lists, stock levels and order history for the period you need. During migration, record counts and totals are compared between source and target; any differences are reported and fixed before go-live.
Is there support after launch?
Yes. Support for the first period after go-live (duration, weekly call, bug fixing and response times) is set out in writing in the proposal. After that, you can continue with a monthly maintenance or capacity agreement.
If we have only one type of dealer, is a simpler solution possible?
Yes. A simple set-up with one customer group, a fixed price list and basic ERP synchronisation is possible; such set-ups usually go live within a few weeks, and the exact schedule is set out in the proposal.
We also sell on marketplaces — will there be a conflict?
No. The B2B portal and the B2C marketplaces can be run on separate stock pools. Stock reserved for dealers and stock destined for Trendyol can be kept apart, or both can be drawn from a single pool on a FIFO basis — the rule is yours to choose.
What drives the price of B2B software?
The price of B2B software depends on the number of dealers and customer groups, how complex the pricing and discount rules are, the ERP, e-invoicing, shipping and marketplace integrations, the need for data migration and whether a mobile app is wanted. Because the scope ranges from a basic Starter set-up for a single type of dealer to a portal with multi-tier pricing, a firm price is given after discovery and a needs analysis. The first step is a 30-minute call.
What does wholesale ordering software do?
Wholesale ordering software lets dealers and wholesale customers place orders at their own prices, and manages account balances, payment terms and the conversion of orders into invoices in one system. Manual work such as taking dealer orders over WhatsApp and Excel, updating each dealer's price list by hand and passing on stock information by phone disappears. In the B2B portal we build, each dealer sees only their own price list; tiered discounts, credit-limit checks and ERP and e-invoice integration run in the same flow.
Work with us
Let's map your dealer set-up in a 30-minute call.
In a free 30-minute initial call we look together at the bottlenecks in your current process and at which set-up suits you.
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