Pan Innovation House Pan Innovation House
Growth partner for clinics and healthcare providers

Appointment-focused digital growth for your clinics.

A website, patient acquisition through Google Ads, trust-building on social media, organic visibility through SEO. Let your clinicians focus on their patients; digital growth is on us.

Sound familiar?

What clinics tell us when they come to us

We advertise, but quality patients don't come

You run Google Ads, yet the clicks come from the wrong people and patient conversion is low. Keywords, landing pages and audiences may be set up wrong.

The website isn't designed for appointments

The site is modern, but the booking form is buried and the patient journey is long. You lose conversions, especially on mobile.

Social media is run at random

Posts go out from the doctor's phone; there is no regular plan, professional visuals or patient stories. Trust never builds.

No review and reference management

Google Business reviews aren't being collected and bad reviews go unanswered. Both SEO and trust take the hit.

The full package for clinics

Digital growth services for your clinic brand

Patient conversion = the right advertising + a trust-building site + social proof. All three in one team.

Systems we use for clinics

Booking, CRM and measurement infrastructure

Doktorsitesi Online booking
Doktortakvimi Booking + payments
WhatsApp Business API Patient communication
Google Business Profile Local SEO + reviews
Meta Lead Ads Form campaigns
GA4 + Enhanced Conversions Phone + form measurement
Call Tracking Ad-to-call conversions
Clinic CRM (custom) Patient management
10+ Clinic brand experience
-45% Average drop in patient acquisition cost
4.7/5 Average client clinic satisfaction
24h Lead response time (CRM automation)
What clinics ask most

Frequently asked questions about clinic digital marketing

Health advertising has legal limits — do you comply?

Yes. We produce content compliant with the Ministry of Health and Turkish Medical Association advertising regulations. We avoid prohibited elements such as "guarantee", "certain results" or showing patients' faces in before/after material. We work with your legal team and set up a pre-approved content workflow.

Do you do health tourism marketing?

Yes. For health tourism fields such as hair transplants, dental, aesthetics and IVF, we set up multilingual Google Ads, Meta Ads and landing pages for the EU/UK/MENA markets. Multi-language web infrastructure comes as standard.

How do you improve lead quality?

Poor leads usually come from broad audiences plus generic landing pages. The fix: pre-qualification questions before the lead form (budget, goal, timing), niche audiences, specific landing pages. We lift quality by 30-50% in the first month.

Can phone calls be tied to Google Ads?

Yes — with Call Tracking, a phone call is recorded as a Google Ads conversion. With Enhanced Conversions the data flows back to Google and the audience model improves.

Can you manage our reviews?

Monitoring and response management for Google Business, Doctoralia and Şikayetvar reviews is a standard service. When you receive a negative review, we publish a professional response within 24 hours, with your approval.

Do you have the software expertise to build a patient CRM?

Yes. We develop custom clinic CRMs, booking system integrations and automated WhatsApp + SMS reminder flows. Our core software team works with Node.js, Python and mobile (React Native).

A free call for your clinic

A 30-minute assessment: let's map your clinic's digital growth potential together

We assess your current website, ad performance, patient acquisition cost and social media position and present 3 clear improvement recommendations.

Call Free strategy call