Pan Innovation House Pan Innovation House
Growth partner for clinics and healthcare providers

Appointment-focused digital growth for your clinics.

A website, patient acquisition through Google Ads, trust-building on social media, organic visibility through SEO. Let your clinicians focus on their patients; digital growth is on us.

Sound familiar?

What clinics tell us when they come to us

We advertise, but quality patients don't come

You run Google Ads, yet the clicks come from the wrong people and patient conversion is low. Keywords, landing pages and audiences may be set up wrong.

The website isn't designed for appointments

The site is modern, but the booking form is buried and the patient journey is long. You lose conversions, especially on mobile.

Social media is run at random

Posts go out from the doctor's phone; there is no regular plan, professional visuals or patient stories. Trust never builds.

No review and reference management

Google Business reviews aren't being collected and bad reviews go unanswered. Both SEO and trust take the hit.

The full package for clinics

Digital growth services for your clinic brand

Patient conversion = the right advertising + a trust-building site + social proof. All three in one team.

01

Appointment-Focused Website

Fast-loading, mobile-first, with the booking form reachable on every page. Online booking system integration (Doktorsitesi, Doktortakvimi, etc.).

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02

Google Ads (Search + Performance Max)

A keyword strategy matched to how patients search. Geo-targeting. Form conversion tracking plus offline conversion upload (phone bookings).

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03

Meta Ads (Lead Generation)

Lead form ads on Instagram and Facebook. The visual content plan is submitted for your and your legal adviser's approval before it goes live; whether before/after images can be used depends on the regulations and platform policy.

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04

Local SEO + GEO

Google Business Profile optimisation, local keywords ("city + treatment"), review management, and pages that answer treatment questions directly. Placement in AI answers is not guaranteed; we track visibility in Search Console.

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05

Social Media + Content

Clinician profiles, patient stories (with consent), educational Reels/TikToks, treatment process explainers; the monthly number of posts is agreed in the proposal.

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06

Clinic Brand Identity

Logo, brand book, brochures, letterheads and in-clinic signage design for a new clinic launch or a rebrand.

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07

Patient CRM + Automation

Leads flowing from form to CRM automatically, SMS/WhatsApp reminders, post-appointment feedback automation.

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08

Strategy + Review Management

Review management across Google Business, Doctoralia and Sikayetvar. Monthly reviews and patient acquisition cost analysis.

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Systems we use for clinics

Booking, CRM and measurement infrastructure

Doktorsitesi Online booking
Doktortakvimi Booking + payments
WhatsApp Business API Patient communication
Google Business Profile Local SEO + reviews
Meta Lead Ads Form campaigns
GA4 + Enhanced Conversions Phone + form measurement
Click-to-call measurement Calls from ads and the site (click-to-call)
Clinic CRM (custom) Patient management
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What clinics ask most

Frequently asked questions about clinic digital marketing

How do you handle the legal limits on healthcare advertising?

We build campaigns with the relevant regulations and platform policies in mind; every text and image is submitted for your and your legal adviser's approval before it goes live. We do not use outcome promises such as "guaranteed" or "certain results", and sensitive material such as before/after images is published only with your legal adviser's approval.

Do you do health tourism marketing?

Yes. For health tourism fields such as hair transplants, dental, aesthetics and IVF, we set up multilingual Google Ads, Meta Ads and landing pages for the EU/UK/MENA markets. Multi-language web infrastructure comes as standard.

How do you improve lead quality?

Poor leads usually come from broad audiences and generic landing pages. The fix: pre-qualification questions before the form (budget, goal, timing), narrower audiences and treatment-specific landing pages. We measure quality by the share of enquiries that become appointments and set the target together with you based on your current data; results are not guaranteed.

Can phone calls be tied to Google Ads?

Partly. Clicks on the call extension in your ad and on the phone number on your site are recorded in Google Ads as conversions. Because Google's call-forwarding number is not available in Türkiye, call duration does not appear in Google Ads; we match call quality against the call log kept by the clinic.

Can you manage our reviews?

Monitoring and response management for Google Business, Doctoralia and Şikayetvar reviews is a standard service. When a negative review comes in, we send you a draft reply within one working day during office hours and publish it once you approve.

Do you also build a patient CRM?

Clinic CRMs, booking system integrations and automated WhatsApp and SMS reminder flows sit with our Pan Enterprise Solutions arm. The requirement is confirmed during discovery and scoped as a separate software project.

A free initial call for your clinic

A 30-minute assessment: let's map your clinic's digital growth potential together

We assess your current website, ad performance, patient acquisition cost and social media position and present 3 clear improvement recommendations.

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Pan Innovation House

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+90 543 930 12 72

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