E-export, brand build-out, multilingual e-commerce and B2B websites for apricot and dried food, textile and denim, furniture and manufacturing companies in Malatya. Delivered remotely, with a visit to Malatya whenever it is needed.
Malatya is the world's dried apricot capital; a very large share of global dried apricot production and exports comes out of this city. The Malatya Apricot is a geographical indication registered with the European Union and the city's strongest brand on the world stage. Apricots and their derivatives are by far the largest item in its exports.
Apricots alone do not describe Malatya: the city is also a serious textile and denim production base. Integrated yarn, fabric and denim plants operate in its organised industrial zones (OSB); textiles are the second largest production and employment line after apricots. Furniture, food processing and building materials are strong as well.
Industry is concentrated in organised zones: hundreds of companies in the 1st and 2nd OSB produce textiles, food and furniture, while the livestock OSB established in Yazıhan aims to organise animal husbandry and meat production. Licensed warehousing and logistics are further important links supporting the apricot trade.
Export experience is high but volatile: the apricot harvest is sensitive to weather and can fall in some years because of frost and similar factors. That volatility raises the importance of a branded, diversified digital sales channel that reduces dependence on a single product and on intermediaries.
Alongside apricots, apricot kernel derivatives, organic food, pekmez (fruit molasses) and regional products are equally suited to branding and to e-commerce built on geographical indications. The city's strong gastronomic identity is a separate digital opportunity for restaurant and regional product brands.
Despite all this production strength, many companies sell apricots in bulk and denim under subcontract; they lack their own brand, a multilingual site and direct buyer relationships. A properly built brand and e-export infrastructure can connect that value directly to the importer and the consumer, and leave the intermediary's margin with the producer.
Malatya is the world's dried apricot capital and, at the same time, a serious textile and denim production base. Our apricot and dried food e-export, food branding and B2B textile packages fit Malatya precisely.
The situations we see most often on the apricot and food side and on the textile side, and how we address them.
The problem. The apricots are high quality but sold in bulk through intermediaries; there is no brand.
Our solution. With a brand built around the geographical indication and the origin, packaging and multilingual e-commerce, we turn bulk apricots into a higher-value, branded product.
The problem. Exports depend on a single product and a handful of intermediaries, which leaves us exposed to volatility.
Our solution. With multilingual e-commerce, a diversified product line and a direct importer channel we reduce that dependence and steady the revenue.
The problem. Denim and textile output is subcontract work; there is no own brand and no direct buyer.
Our solution. With an English-language B2B site, a collection showcase and 'denim/textile supplier' SEO we open direct, higher-margin exports.
The problem. The furniture or manufacturing company stays local and cannot reach beyond the region.
Our solution. With a multilingual product catalogue, strong visual presentation and niche market advertising we take furniture and manufacturing beyond the region and into export.
The problem. Regional food and gastronomy are strong but the story is never told online.
Our solution. With storytelling and visual content we take pekmez, apricots and gastronomy beyond the city into branded sales through e-commerce with shipping.
The problem. Advertising runs, but nobody measures which product actually pays.
Our solution. We measure every campaign broken down by product and market and report the return on a transparent dashboard.
Situation. A high-quality product is sold in bulk through intermediaries; there is no brand and no direct importer relationship.
Our approach. Geographical-indication brand + multilingual e-commerce + 'dried apricot supplier' SEO + subscriptions.
Outcome. Branded exports without intermediaries and direct-to-consumer sales.
Situation. Subcontract production is strong but there is no own brand and no direct buyer.
Our approach. English-language B2B site + collection showcase + 'denim supplier' SEO + LinkedIn.
Outcome. Direct, higher-margin exports alongside the subcontract work.
Situation. The product is strong but sales are local; national and online channels are weak.
Our approach. Brand + e-commerce with shipping + content + targeted advertising.
Outcome. Branded, repeat online sales into the national market.
Situation. Production is strong but visibility beyond the region and the catalogue are inadequate.
Our approach. Multilingual site + product catalogue + 'manufacturer supplier' SEO + advertising.
Outcome. Qualified enquiries from buyers beyond the region and from export markets.
We set this order around the reality of Malatya's apricot and food exports and its textile base. From the apricot packer to the denim plant, from the regional food producer to the furniture maker, we give every business a digital set-up built for its sector, turning the strength of your geographical-indication products into direct export and branded sales through a multilingual digital presence.
Multilingual e-commerce open to both export and the domestic market for apricots, dried foods and regional products.
02An identity and packaging that turn bulk-sold apricots into a geographical-indication brand with a story.
03Visibility in 'dried apricot / denim supplier' export searches and in 'Malatya apricot' searches.
04A multilingual site focused on origin and certification in food, and on capacity and collections in textiles.
05Targeted at export markets and the domestic market; campaign management tuned to the season and the harvest.
06Story and production-led visual content for apricots, regional food and gastronomy.
We take registered products such as apricots into branded, direct exports through origin and storytelling.
We build a diversified, branded digital sales line that reduces dependence on a single product and on intermediaries.
We manage apricot and food branding and the B2B visibility of denim and textiles from a single point.
Trade in Malatya turns on apricot traders and family businesses; the commodity exchange and the export community are long established. Your counterpart is usually the owner or the export manager, and product, price and delivery reliability are decisive. Because export experience is high, a professional digital presentation that meets international standards is expected.
Decisions rest on concrete returns and on trust; WhatsApp and the telephone dominate quick communication. Because the need to reduce dependence on a single product and on intermediaries is well understood, owners are open to branding and direct export — but they want a measurable plan, free of exaggeration.
Yes. With a brand identity built around the geographical indication and the origin, multilingual e-commerce and 'dried apricot supplier' SEO, we open direct export and consumer sales.
Yes. With an English-first B2B site focused on capacity and collections, plus LinkedIn, we reach buyers abroad.
Yes. With packaging, branding and a subscription set-up we turn bulk apricots into a higher-value, branded product and sell it online.
Yes. With a multilingual product catalogue and niche market advertising we open furniture and manufacturing to markets beyond the region and to export.
With visual content, local SEO and e-commerce with shipping we open regional products to branded sales beyond the city.
We position you for sector searches that include 'Malatya' and 'Malatya apricot', and we manage your Google Business Profile.
Apricots, dried foods, denim or exports — write down what you need and our Malatya team will come back to you quickly.
Message us on WhatsApp →Tell us your product group and your target market and we will put together a proposal for you.
Request a proposal →We will look at your current site, brand and export channels and present a growth plan.
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