The problem. Biga cheese and canned goods are high quality but unbranded and sold through intermediaries.
Our solution. With a brand identity, cold-chain e-commerce and targeted advertising we sell the product directly into the big-city market.
Growth partner for brands in Çanakkale
A digital growth partner for Çanakkale — from the Biga plain to the strait, from history to a brand.
Brand build-out, multilingual websites, e-export and digital marketing for food and canning, seafood, ceramics supply industry, hotel and heritage tourism businesses in Çanakkale. Delivered remotely, with a visit to Çanakkale whenever it is needed.
How we work here: We do not keep a permanent office in Çanakkale; we serve the food, tourism and industrial businesses along the Biga, Çan and city-centre line through planned site visits and daily online contact (video call plus WhatsApp).
Çanakkale's digital trade potential
Çanakkale is a varied province where Marmara meets the Aegean and where industry and agriculture are strong side by side. The great majority of its exports rest on manufacturing and total exports exceed one billion dollars a year; the engine behind that picture is ceramics.
In ceramics the city is home to a giant: the Çanakkale-based Kale group (Kaleseramik, Kalebodur) sells to more than 100 countries and is one of Europe's largest tile producers. Around that large industry sits a broad ecosystem of logistics, building supply industry and SME suppliers.
Agriculture and food form the city's second strong arm: the Biga plain stands out in milk and cheese, and the wider region in tomatoes and canned tomato paste. The geothermal, agriculture-based specialised organised industrial zone (OSB) in Ayvacık is turning greenhouse tomato production into an export line.
The strait and a coastline on two seas make seafood strong: fisheries and seafood are part of both the local gastronomy and the export trade. Gold and copper mining along the Çan–Biga line is another arm contributing to the regional economy.
Çanakkale's face known around the world is its history: the ancient city of Troy and the Gallipoli Peninsula draw hundreds of thousands of domestic and foreign visitors every year. The 18 March commemoration and the summer season create heavy but uneven demand for hotels and tourism businesses.
The weak point in this rich picture is the digital visibility of the SMEs left in the shadow of big industry: cheese, canned goods and seafood are often sold unbranded or through intermediaries, while hotels depend on platforms. The right brand and digital set-up can connect these businesses directly to the consumer, the importer and the visitor.
What we specialise in across Çanakkale
Services matched to Çanakkale's food, seafood and tourism base
Çanakkale has a varied economy that runs from Biga cheese and canned goods to the seafood of the strait, and from the heritage of Troy and Gallipoli to greenhouse tomatoes. Our food branding, seafood e-export and heritage tourism digital packages fit Çanakkale precisely.
The full package for Çanakkale businesses
Our service priorities for businesses in Çanakkale
We set this order around the reality of Çanakkale's food and canning, seafood and heritage tourism. From the dairy in Biga to the fisherman on the strait, from the hotel at Gallipoli to the greenhouse producer, we give every business a digital set-up built for its needs, turning unbranded and platform-dependent sales into growth through a multilingual, brand-led and direct-channel digital presence.
01
Brand Design
An identity that turns Biga cheese and canned goods into a consumer brand ready for the shelf and for shipping.
02E-Commerce
E-commerce built for the cold chain, selling cheese, canned goods and food into the big-city market.
03Web Design
Certification and traceability in seafood; a multilingual, booking-led site for the hotel.
04SEO & GEO
Visibility in 'seafood supplier' export searches and in 'Çanakkale/Gallipoli hotel' tourism searches.
05Google Ads
Season and commemoration days in tourism; target-market campaigns in food and seafood.
06Social Media
Visual, story-led content for the strait, the gastronomy and the historic route.
The digital problems businesses in Çanakkale run into most often
The situations we see most often across food, seafood and tourism, and how we address them.
The problem. The seafood is suited to export, but there is no digital visibility and no traceability story.
Our solution. With an English-language site built around certification and traceability, plus 'seafood supplier' SEO, we reach buyers abroad.
The problem. Heritage tourism is busy, yet hotels depend on platforms and sit empty out of season.
Our solution. With a multilingual site and campaigns and content built on the commemoration and seasonal calendar, we set up direct bookings that spread across the year.
The problem. Greenhouse and tomato production is strong but invisible to B2B buyers.
Our solution. With a corporate site, a capacity showcase and B2B channels we make you visible to supermarket chains and wholesale buyers.
The problem. Fish restaurants and other restaurants cannot come to the front in search.
Our solution. With local SEO, a Google Business Profile and visual content we direct visitors to the table.
The problem. Advertising runs but the seasonal swings are never managed.
Our solution. We plan the budget around the seasonal and events calendar, track conversions and shift the spend into the right month.
Realistic growth scenarios from Çanakkale
Situation. High-quality production is sold unbranded through intermediaries; the big-city market cannot be reached directly.
Our approach. Brand identity + cold-chain e-commerce + advertising targeted at İstanbul.
Outcome. Branded, repeat direct sales into the big-city market.
Situation. There is a product suited to export but no digital visibility and no certification story.
Our approach. English-language site + traceability showcase + 'seafood supplier' SEO + LinkedIn.
Outcome. Qualified, steady enquiries from buyers abroad.
Situation. Full in season and on commemoration days, empty for the rest of the year; dependent on platforms.
Our approach. Multilingual booking site + seasonal and event campaigns + content.
Outcome. Direct bookings without commission, spread across the year.
Situation. Production is strong but visibility to B2B buyers and as a brand is weak.
Our approach. Corporate site + capacity showcase + B2B channels + content.
Outcome. Regular enquiries from supermarket chains and wholesale buyers.
How business is done in Çanakkale
The Çanakkale economy has two layers: on one side a corporate, procedure-led large industry; on the other the owner-led agri-food and tourism SMEs in Biga and the districts. The real counterpart for agency work is that second group; the decision sits with the business owner, and trust and references decide.
In food and seafood, quality, certification and continuity matter; in tourism it is occupancy and guest satisfaction. The telephone and WhatsApp are the quick channels; branding and export decisions call for a concrete plan that also takes the season into account.
Why Pan Innovation House in Çanakkale
We bring the SME out of big industry's shadow
We make the food, seafood and tourism SME visible through a brand and a direct channel, with sales you can measure.
We manage the season
We spread the swings of commemoration days and the summer season across the year with calendar-led campaigns.
From food to tourism, one team
We run cheese and canned goods branding and hotel booking digital from a single desk.
What clients in Çanakkale ask
Working with PAN in Çanakkale — FAQ
Can we sell our Biga cheese or canned goods brand into the big cities?
Yes. With a brand identity, cold-chain e-commerce and targeted advertising, we sell cheese and canned goods directly into İstanbul and the surrounding markets.
Would you build an export site for our seafood business?
Yes. With an English-first site built around certification and traceability, plus 'seafood supplier' SEO, we reach buyers abroad.
Do you promote our hotel in the Gallipoli or Troy area?
Yes. With a multilingual site and campaigns and content aligned to commemoration days and the seasonal calendar, we bring domestic and international visitors to your hotel.
Is digital marketing suitable for a greenhouse or tomato producer?
Yes. With a corporate site, a B2B channel and content we create visibility with supermarket chains and wholesale buyers.
What do you offer our restaurant or fish restaurant?
With local SEO, a Google Business Profile and visual content we direct the visitors arriving in Çanakkale to your table.
Are you strong on local visibility in Çanakkale?
We position you in sector searches containing 'Çanakkale', 'Gallipoli' and 'Biga', and we manage your Google Business Profile.
Let's talk on WhatsApp
Food, seafood, a hotel or tourism — write down what you need and our Çanakkale team will come back to you quickly.
Message us on WhatsApp →Request a branding or export proposal
Write down your product (canned goods, seafood, hotel) and your target market and we will put together a proposal that fits.
Request a proposal →Free digital review
We will go through your current digital presence and your sales channels and present a growth plan.
Free review →