We have a site, but they say "I can't see the product"
Furniture decisions are visual; a single amateur photo from one angle kills the sale. 360° video, room mock-ups and material close-ups are missing.
Growth partner for furniture and home decoration brands
We move your furniture brand into visual-rich e-commerce and grow it to Vivense scale.
Selling furniture demands long decision cycles, premium visuals and the right logistics. From studio shoots to AR previews, from shipping integration to Meta Ads catalogue management — we build every link from one team.
Sound familiar?
What furniture brands tell us when they arrive
We're burning ad money with no return
The decision cycle in furniture is 30-60 days. Retargeting, email nurturing and discount sequences aren't in place; expecting a first-click sale is wrong.
We get lost on Vivense and Trendyol
Listing quality, A+ content, correct category tags and variant management aren't being handled. You're invisible.
Shipping and assembly operations lose the sale
Added to basket, the shipping cost came out too high, the customer left. Regional shipping rates, an assembly appointment system and a returns flow aren't set up.
The full package for furniture
Everything your furniture brand needs
From visual production to logistics integration, ad management to brand identity — 10 disciplines combined in one team.
01
Visual-Rich E-Commerce
Rich galleries on Shopify or WooCommerce, 360° video, AR previews, room mock-ups, variant management (colour, fabric, size). Regional shipping + an assembly appointment module.
Service details → 02Premium Website
Lifestyle-imagery-led design for furniture brands, Lighthouse 95+ speed, UX that tells each collection's story.
Service details → 03Meta Ads (Catalog + Retargeting)
Instagram Shopping catalogue management, a 30-day retargeting sequence, lookalike audiences. A nurturing flow matched to the decision cycle.
Service details → 04Google Ads (PMax + Shopping)
PMax + Shopping for high-intent searches such as "3+2 sofa set" or "wooden dining table". Merchant Center setup as standard.
Service details → 05SEO and GEO
Guide content matched to long decision cycles ("which sofa", "how to measure"). Brand recommendations on ChatGPT/Perplexity.
Service details → 06Instagram + Pinterest + TikTok
Pinterest is a critical channel in furniture — room inspiration, collection storyboards. 12+ Reels produced monthly.
Service details → 07Brand & Lookbook
A premium brand identity for furniture: logo, lookbook, collection naming, packaging design.
Service details → 08Strategy + Product Shoots
Studio shoots, lifestyle shoots, seasonal campaign planning. Monthly reviews + a Looker Studio dashboard.
Service details → The platforms we use in furniture
E-commerce + marketplace + social channels
Shopify AR previews + furniture themes
WooCommerce Custom variants + assembly appointments
Ideasoft Local Turkish infrastructure
Vivense Furniture specialist marketplace
Trendyol Turkish marketplace (Furniture category)
Hepsiburada Turkish marketplace
Pinterest Business A critical traffic source for furniture
Instagram Shopping Catalogue + Shop tab
8+ Furniture brand experience
30-60 days A funnel built for the decision cycle
6 Marketplace integrations
+150% Average conversion uplift (6 months)
What furniture brands ask most
Digital growth in furniture — FAQ
How does AR preview work and what does it deliver?
With Shopify AR or WooCommerce plugins, customers see the furniture in their own room through their phone. In furniture it cuts return rates by 25-40% and lifts conversion by 15-30%.
Should we prioritise Vivense or our own site?
A parallel strategy is optimal. Vivense brings brand awareness and familiar-brand trust; your own store brings higher margins, customer data and repeat sales. We run both in coordination.
Is Pinterest really important for furniture?
Very. In furniture/decor, Pinterest is the second-largest traffic source after Google in the US/UK markets. It's still under-used in Türkiye — that's an opportunity.
Our basket abandonment is high because shipping is expensive
We set up regional shipping rates, a free delivery threshold and abandoned-cart email/SMS flows. Basket abandonment typically drops by 15-20%.
Is selling furniture abroad possible?
Logistics are complex but doable. With modular (flat-pack) furniture: Amazon FBM for the UK/DE markets, Etsy (artisanal) and exporting through your own site. It needs strategic planning.
Does influencer work make sense?
Home decor influencers (50K-500K followers) are very effective in furniture. "How I furnished my home" content delivers high ROI. We have an influencer network; contracts, briefs and ROI measurement come as standard.
A free consultation for your furniture brand
Let's talk for 30 minutes — and map out your furniture brand's digital growth roadmap together
We review your current site, photography quality and ad management, then present 3 clear growth recommendations.