Pan Innovation House Pan Innovation House
Growth partner for furniture and home decoration brands

We move your furniture brand into visual-rich e-commerce.

Selling furniture demands long decision cycles, premium visuals and the right logistics. From studio shoots to AR previews, from shipping integration to Meta Ads catalogue management — we build every link from one team.

Sound familiar?

What furniture brands tell us when they arrive

We have a site, but they say "I can't see the product"

Furniture decisions are visual; a single amateur photo from one angle kills the sale. 360° video, room mock-ups and material close-ups are missing.

We're burning ad money with no return

The decision cycle in furniture usually runs to weeks. Retargeting, email nurturing and discount sequences aren't in place; expecting a first-click sale is wrong.

We get lost on Vivense and Trendyol

Listing quality, A+ content, correct category tags and variant management aren't being handled. You're invisible.

Shipping and assembly operations lose the sale

Added to basket, the shipping cost came out too high, the customer left. Regional shipping rates, an assembly appointment system and a returns flow aren't set up.

The full package for furniture

Everything your furniture brand needs

From visual production to logistics integration, ad management to brand identity: every link in one team.

The platforms we use in furniture

E-commerce + marketplace + social channels

Shopify AR previews + furniture themes
WooCommerce Custom variants + assembly appointments
Ideasoft Local Turkish infrastructure
Vivense Furniture specialist marketplace
Trendyol Turkish marketplace (Furniture category)
Hepsiburada Turkish marketplace
Pinterest Business A visual discovery channel for room inspiration
Instagram Shopping Catalogue + Shop tab
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What furniture brands ask most

Digital growth in furniture — FAQ

How does AR preview work and what does it deliver?

With Shopify AR or WooCommerce plugins, customers see the furniture in their own room through their phone. We measure its effect through return rate and conversion data; it varies by product group and results are not guaranteed.

Should we prioritise Vivense or our own site?

For most brands the two channels run side by side. Vivense brings brand awareness and familiar-brand trust; your own store brings higher margins, customer data and repeat sales. We run both in coordination.

Is Pinterest really important for furniture?

It is an important discovery channel. In furniture and decor, people look for room inspiration on Pinterest, which makes it worth considering, especially when selling abroad. We measure its contribution through site traffic and conversion data.

Our basket abandonment is high because shipping is expensive

We set up regional shipping rates, a free delivery threshold and abandoned-cart email/SMS flows. We measure the effect through the change in basket abandonment rate.

Is selling furniture abroad possible?

Logistics are complex but doable. With modular (flat-pack) furniture: Amazon FBM for the UK/DE markets, Etsy (artisanal) and exporting through your own site. It needs strategic planning.

Does influencer work make sense?

Home decor creators can work well for furniture; "how I furnished my home" content shows the product in a real space. We choose the accounts with you, brand by brand; contracts, briefs and sales measurement are in scope.

A free consultation for your furniture brand

Let's talk for 30 minutes — and map out your furniture brand's digital growth roadmap together

We review your current site, photography quality and ad management, then present 3 clear growth recommendations.

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Pan Innovation House

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+90 543 930 12 72

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