We have 10,000+ SKUs — how do we even list them?
In building materials/hardware, the product range is enormous. Proper categorisation, fast search and visual search infrastructure (snap a photo of the product to find it) are missing.
Growth partner for building materials and hardware brands
We take your building/hardware brand to hybrid B2B + B2C e-commerce.
In building materials/hardware, the product range is vast, customers mix B2B and B2C, and visual search (Lens, Pinterest) is critical. A WooCommerce B2B portal, multiple marketplaces, Google Shopping — we grow your brand end to end.
Sound familiar?
What building/hardware brands and dealers tell us
B2B contractors and B2C consumers collide on the same site
Contractors want wholesale prices; homeowners want retail. A B2B portal, customer-type pricing and a project-specific quoting system are not in place.
How do we win ground against Koçtaş and Bauhaus?
The big chains bring range + logistics advantages. There's room in niche/premium categories (quality hand tools, professional equipment, specialist project materials), but it goes unused.
Customers photograph a product and ask "what's this called?"
Not knowing a screw's name or code is normal. Google Lens-compatible visual search and AI-based product matching infrastructure are missing.
The full package for the building/hardware sector
Everything your brand/dealership needs
Every link in the chain, from the B2B portal to visual search, multi-marketplace management to the project customer funnel.
01
Hybrid B2B + B2C E-commerce
Separate contractor/consumer pricing with WooCommerce + B2B for WooCommerce, MOQ, trade accounts, a project-based quoting system. Stock + ERP integration.
Service details → 02B2B Portal & Automation
Contractor/dealer panels, a project-based quoting module, order automation, ERP and accounting connection (for example Logo, Mikro or Netsis, widely used Turkish ERPs; the route depends on version and access and is set during discovery).
Service details → 03Google Ads (Shopping + PMax)
Shopping + PMax on specific searches such as "18V cordless drill" and "M6 stainless screw". Merchant Center setup + GTIN/MPN.
Service details → 04Search-Driven E-commerce
AI-based visual search (Google Lens compatible), instant search with Algolia or MeiliSearch, advanced filters (length/diameter/material).
Service details → 05Meta Ads (B2B + B2C)
A B2B segment of contractors/site owners/project managers + a B2C segment of home renovators. Lead forms + catalogue ads.
Service details → 06SEO and GEO
Project searches such as "bathroom renovation materials" and "home renovation shopping list". Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 07Instagram + YouTube + Pinterest
DIY/renovation content, product usage videos, project before-and-afters. Pinterest boards for people looking for renovation ideas.
Service details → 08Strategy + Project Customer Funnel
Project customers usually decide over weeks or months. Long-form lead nurturing, a contractor database, an annual sales calendar.
Service details → The platforms we use in the building/hardware sector
E-commerce + marketplace + social channels
WooCommerce B2B for WooCommerce + Algolia
Shopify Shopify Plus B2B + search
Ideasoft Türkiye-local infrastructure + ERP
Trendyol Turkish marketplace (building/hardware)
Hepsiburada Turkish marketplace
Amazon TR Tools Hand tool FBA
N11 Turkish marketplace
Pinterest Business Home renovation traffic
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What building/hardware brands ask us
Building/hardware digital growth — FAQ
How will you manage 10,000+ SKUs?
Algolia/MeiliSearch instant search + AI-based categorisation, hierarchical filters (category > subcategory > attribute), visual search (Lens), automatic product sync from the ERP.
How do we show contractors special pricing?
With the B2B for WooCommerce plugin: customer-role-based pricing (retail/wholesale/project), MOQ, trade accounts, payment terms. When a contractor logs in they see different prices, and orders generate a proforma automatically.
How do we win ground against Koçtaş?
In niche + specialist categories. Professional hand tools (DeWalt, Makita ranges), project advisory, fast delivery. Customers go to Koçtaş "for everything"; they come to you for "expert advice + the specific product".
How is Google Lens / visual search set up?
Google Lens matches against images and product data that Google has indexed; there is no separate set-up. What we do: high-quality product photos, schema.org Product markup and a Google Merchant Center feed with images. This improves the chance of a match; whether your product appears in Lens results is Google's decision.
How does the sales funnel for project customers work?
Project customers usually decide over weeks or months. First contact (lead form, "renovation materials list"), discovery (an expert via email/WhatsApp), quote (proforma), close (bulk order). We manage it with a CRM (HubSpot).
Is selling abroad possible?
Logistics are complex for building materials (large/heavy), but for hardware (small hand tools, screws, fittings) Amazon UK/DE FBA is feasible. We build a strategic plan for exporting Turkish-made hand tools.
What infrastructure do you need to sell building materials online?
Selling building materials online needs a hybrid B2B and B2C e-commerce set-up that makes a large catalogue quick to search, can show different prices to contractors and consumers, and keeps stock in step with the ERP. Because the range is so wide, the right categories, filters by length, diameter and material, and visual search are the foundation of sales. On top of that infrastructure we add marketplace management and Google Shopping campaigns to grow your brand end to end.
A free initial call for your building/hardware brand
30 minutes to map out the digital growth roadmap for your building/hardware operation
We review your current catalogue, B2B portal and marketplace setup and present 3 clear growth recommendations.