We have 10,000+ SKUs — how do we even list them?
In building materials/hardware, the product range is enormous. Proper categorisation, fast search and visual search infrastructure (snap a photo of the product to find it) are missing.
Growth partner for building materials and hardware brands
We take your building/hardware brand to hybrid B2B + B2C ecommerce.
In building materials/hardware, the product range is vast, customers mix B2B and B2C, and visual search (Lens, Pinterest) is critical. A WooCommerce B2B portal, multiple marketplaces, Google Shopping — we grow your brand end to end.
Sound familiar?
What building/hardware brands and dealers tell us
B2B contractors and B2C consumers collide on the same site
Contractors want wholesale prices; homeowners want retail. A B2B portal, customer-type pricing and a project-specific quoting system are not in place.
How do we win ground against Koçtaş and Bauhaus?
The big chains bring range + logistics advantages. There's room in niche/premium categories (quality hand tools, professional equipment, specialist project materials), but it goes unused.
Customers photograph a product and ask "what's this called?"
Not knowing a screw's name or code is normal. Google Lens-compatible visual search and AI-based product matching infrastructure are missing.
The full package for the building/hardware sector
Everything your brand/dealership needs
Every link in the chain, from the B2B portal to visual search, multi-marketplace management to the project customer funnel.
01
Hybrid B2B + B2C Ecommerce
Separate contractor/consumer pricing with WooCommerce + B2B for WooCommerce, MOQ, trade accounts, a project-based quoting system. Stock + ERP integration.
Service details → 02B2B Portal & Automation
Contractor/dealer panels, a project-based quoting module, order automation, ERP/accounting integration (Logo, Mikro, Netsis).
Service details → 03Google Ads (Shopping + PMax)
Shopping + PMax on specific searches such as "18V cordless drill" and "M6 stainless screw". Merchant Center setup + GTIN/MPN.
Service details → 04Search-Driven Ecommerce
AI-based visual search (Google Lens compatible), instant search with Algolia or MeiliSearch, advanced filters (length/diameter/material).
Service details → 05Meta Ads (B2B + B2C)
A B2B segment of contractors/site owners/project managers + a B2C segment of home renovators. Lead forms + catalogue ads.
Service details → 06SEO and GEO
Project searches such as "bathroom renovation materials" and "home renovation shopping list". Brand recommendations in ChatGPT/Perplexity.
Service details → 07Instagram + YouTube + Pinterest
DIY/renovation content, product usage videos, project before-and-afters. Pinterest "home renovation" traffic is high.
Service details → 08Strategy + Project Customer Funnel
Project customers decide over 30-90 days. Long-form lead nurturing, a contractor database, an annual sales calendar.
Service details → The platforms we use in the building/hardware sector
Ecommerce + marketplace + social channels
WooCommerce B2B for WooCommerce + Algolia
Shopify Shopify Plus B2B + search
Ideasoft Türkiye-local infrastructure + ERP
Trendyol Turkish marketplace (building/hardware)
Hepsiburada Turkish marketplace
Amazon TR Tools Hand tool FBA
N11 Turkish marketplace
Pinterest Business Home renovation traffic
4+ Building/hardware brands worked with
10,000+ SKUs managed (large catalogues)
4 ERP integrations (Logo/Mikro/Netsis)
+100% Order growth with the B2B portal
What building/hardware brands ask us
Building/hardware digital growth — FAQ
How will you manage 10,000+ SKUs?
Algolia/MeiliSearch instant search + AI-based categorisation, hierarchical filters (category > subcategory > attribute), visual search (Lens), automatic product sync from the ERP. We have experience managing large catalogues.
How do we show contractors special pricing?
With the B2B for WooCommerce plugin: customer-role-based pricing (retail/wholesale/project), MOQ, trade accounts, payment terms. When a contractor logs in they see different prices, and orders generate a proforma automatically.
How do we win ground against Koçtaş?
In niche + specialist categories. Professional hand tools (DeWalt, Makita ranges), project advisory, fast delivery. Customers go to Koçtaş "for everything"; they come to you for "expert advice + the specific product".
How is Google Lens / visual search set up?
Google Lens pulls product images/descriptions from manufacturers. What we do: schema.org Product markup + high-quality product photos + a Google Merchant Center feed (images mandatory). Your product gets suggested in Lens scans.
How does the project customer funnel work?
Project customers decide over 30-90 days. First contact (lead form, "renovation materials list"), discovery (an expert via email/WhatsApp), quote (proforma), close (bulk order), purchase. We manage it with a CRM (HubSpot).
Is selling abroad possible?
Logistics are complex for building materials (large/heavy), but for hardware (small hand tools, screws, fittings) Amazon UK/DE FBA is feasible. We build a strategic plan for exporting Turkish-made hand tools.
A free consultation for your building/hardware brand
Let's talk for 30 minutes — and map out the digital growth roadmap for your building/hardware operation
We review your current catalogue, B2B portal and marketplace setup and present 3 clear growth recommendations.