Decision-maker targeting on LinkedIn for your B2B manufacturing brand.
LinkedIn Sales Navigator, Lead Gen Forms and corporate content. Reach purchasing decision-makers directly by job title, industry and company size.
B2B Manufacturer + LinkedIn Marketing: common problems
- We cannot reach the decision-makers at our B2B customers
- We have a LinkedIn profile but no content
- We do not use Sales Navigator and search manually instead
B2B Manufacturer + LinkedIn Marketing: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 LinkedIn Company Page optimisation
- 02 Sales Navigator set-up and account and contact lists
- 03 LinkedIn Lead Gen Form (pre-filled) ads
- 04 10-15 corporate posts and articles a month
- 05 Decision-maker outreach scripts + InMail campaigns
The tools behind the B2B Manufacturer + LinkedIn Marketing package
B2B Manufacturer + LinkedIn Marketing: frequently asked questions
Why does LinkedIn matter for B2B?
LinkedIn lets you target by job title, industry and company size, which makes it better suited than most channels to reaching the named people who make purchasing decisions.
Is Sales Navigator paid?
Yes, it is a paid LinkedIn tool; LinkedIn publishes current licence prices and the licence fee is paid to LinkedIn directly. One to three licences for your sales team is usually enough, and we run the operation.
What budget does LinkedIn Ads need?
Cost per click on LinkedIn is higher than on most channels, in exchange for narrower targeting. We set the budget with you based on the size of the target company list, the campaign goal and the target country, and share a recommended range in writing; ad spend is paid to LinkedIn directly.
Who produces the content?
We do: using what we learn from you about your sector and products, we write corporate posts and articles and send them to you for approval before publishing.
What determines the cost?
The fee depends on the number of posts a month, the scope of the Sales Navigator lists, the volume of direct outreach and the number of LinkedIn Ads campaigns. Sales Navigator licences and ad spend are paid to LinkedIn separately.
What do you need from us?
Product and technical documentation, a list of target industries and countries, admin access to your company page, the sales team profiles used for outreach, and one person to follow up incoming enquiries.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.