Manufacturers planning their first sales abroad
Producers and brands selling at home that need to decide which country and channel to start with, and how shipping and customs will work.
Service
E-Export Solutions
An end-to-end e-export service taking your brand abroad: market research, country selection, marketplace onboarding, multi-language and multi-currency setup, international shipping and customs integrations.
What it is and who it is for
What is our e-export service, and who is it for?
Our e-export service plans everything you need to sell to buyers abroad through international marketplaces such as Amazon, Etsy and eBay, or through your own multilingual store: market and country selection, store set-up, localisation, international shipping and customs, and advertising abroad. It suits manufacturers and brands in Türkiye whose products and operations are established at home and who are planning their first sales abroad or want to grow existing ones.
Sellers whose international store is not growing
Businesses with a store on an international marketplace whose sales stay low because their listings and pricing do not fit the target market.
Exporters adding direct-to-consumer sales
Exporters who sell abroad through trade buyers and also want to reach end consumers directly.
Makers of design-led, handmade and niche products
Brands with distinctive products such as rugs, textiles, home textiles, jewellery or crafts that want to sell on channels such as Etsy, which focus on goods like these.
Problems it solves
Which problems does it solve?
- Decisions about which country and marketplace to sell in rest on guesswork rather than data.
- Product pages are translated word for word from Turkish, without the terms, measurements and sizing that buyers in the target country use.
- The customs process for shipments and the ETGB (Türkiye's electronic commerce customs declaration) workflow are unclear, so documents needed for VAT refunds go missing.
- Shipping, returns, commission and currency effects are not built into prices, so sales do not deliver the expected margin.
- Money goes on advertising abroad, but nobody measures how many sales come from which country.
Scope and deliverables
What is included, and what do you receive?
- Market and country research: a shortlist based on demand, competition, price levels, shipping costs and the product's regulatory requirements in each country, with a unit-profitability calculation covering commission, shipping, returns and currency effects
- Channel selection: a reasoned recommendation between Amazon, Etsy, eBay, Trendyol's international sales channel and your own multilingual store
- Seller account and store set-up (account approval is subject to each marketplace's own verification)
- Product listings and localisation: titles, descriptions, measurements, sizing and search terms in the target language, written for local buyers rather than translated word for word
- Multi-language and multi-currency configuration, with payment methods suited to the target market
- Logistics model: direct shipping with express couriers such as UPS and FedEx, or Fulfilment by Amazon (FBA), where Amazon stores your stock and dispatches the orders; the ETGB workflow is set up with your courier or customs broker
- Customer communication templates in the target language and a returns policy
- Advertising abroad: Google Ads, Meta Ads and TikTok Ads; the ad budget is separate from our fee
- Sales and profitability reporting by country and channel
Process
How does the work progress?
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Initial assessment
We review your products, production capacity, existing documents and goals, and check whether the product meets marketplace category rules and the target country's regulations.
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Market and channel decision
We compare the shortlisted countries and channels on demand, competition and unit profitability, and make the first country and channel decision with you in writing, with the reasons.
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Set-up and localisation
We set up the seller accounts and the store, list products in the target language, design the shipping and ETGB workflow with your courier or customs broker, and check the chain together on the first shipments.
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Launch and measurement
We track advertising and the first orders, report sales and profitability by country and channel, and base the next country or channel decision on that data.
Cost and timing
What determines the cost and the timeline?
Timeline: The set-up schedule is given in writing after the initial assessment. It depends mostly on seller account approval, preparing the product content and the logistics model; account verification is the marketplace's own process and its timing is outside our control. Set-up runs as a project; after launch, store and advertising management can continue as a separate service if you wish.
- The number of target countries and marketplaces
- The number of products and languages to localise
- The logistics model: direct courier shipping, Fulfilment by Amazon or a warehouse in the target country
- Whether the product category needs extra documents, labelling or category approval
- The scope of advertising management and the number of ad channels; the ad budget is separate from our fee
- Whether you or we run the store after set-up
Government incentives
Which e-export incentives are available in Türkiye, and who applies?
The Turkish Ministry of Trade's e-export incentives are based on the Decision on E-Export Incentives, brought into force by Presidential Decision No. 5986 of 24 August 2022, and on the Ministry's Circular of 13 April 2026. The summary below is taken, as of 10 October 2026, from the Decision as amended by Decision No. 10881 of 16 January 2026. Ceilings are updated at the start of each calendar year, so they are not quoted here; the current figures are on the Ministry's page.
| Incentive | What it covers | Rate and duration (per the Decision) |
|---|---|---|
| Digital marketplace promotion | Promotion on overseas marketplaces: pay-per-click, pay-per-order, display advertising and product review services. Commissions and membership fees are not covered by this incentive. | 50%, for 3 years per marketplace. The supported cost may not exceed 20% of total sales generated by those ads. |
| Order fulfilment services | The cost of delivering orders from a warehouse in the target country to the customer; the provider is chosen from the Ministry's list. | 50%, for up to 3 years per country. The supported cost may not exceed 10% of total e-commerce sales in that country. |
| Online store and local e-commerce partner services | Opening, designing and annual fees for stores on overseas marketplaces in countries set by the Ministry, plus listed advisory services. | 50%, for 3 years per country. |
| Marketplace commission | Commissions paid on sales made through overseas marketplaces in target countries. | 50%, for 3 years. |
How does the application work?
The business applies
Applications are made in the name of the beneficiary business. Under the Circular, the business must be a member of an exporters' association and registered on the Ministry of Trade's Support Management System (DYS).
Pre-approval first, then spending
Pre-approval applications go to the General Secretariat of Exporters' Associations that the business's association belongs to (the reviewing body). For digital marketplace promotion and order fulfilment, for example, only spending from the first day of the month after pre-approval is covered.
Product and brand conditions
Conditions include the product counting as a Turkish product (made wholly or partly in Türkiye) and the brand being registered in Türkiye with an application filed abroad; marketplace listings must carry the GTIN and place of production. Some exceptions apply to handmade products.
Payment against documents
After the spending, the payment application is made to the reviewing body with invoices and proof of payment; for some incentives documents are submitted quarterly.
Rates can be raised by up to 20 points for the Ministry's e-export target countries (the increase does not apply to the store and commission incentives), and the support paid can never exceed 75% of the cost. The e-export promotion incentive (Article 5 of the Decision), which covers marketing outside marketplaces, such as for your own website, is open not to companies but to E-Export Consortia, retail e-commerce sites (those with at least two-thirds of total sales revenue online), B2B platforms and marketplaces.
The application and the eligibility decision rest with the business and the relevant bodies; we do not promise that support will be granted. Check the eligibility conditions at the official source; on a call we can go through which of the planned marketplace, advertising and logistics costs might be covered.
Sources (checked on: )
- Ministry of Trade of Türkiye: E-Export Incentives (in Turkish)
- Decision No. 5986 on E-Export Incentives (PDF in Turkish, as amended by Decision No. 10881 of 16 January 2026)
- Ministry of Trade: Circular on the Decision, 13 April 2026 (in Turkish)
- Ministry of Trade: Circular annexes and 2026 incentive ceilings (in Turkish)
Measurement
How do we measure success?
We do not promise rankings or a fixed result. We agree the measures below before work starts and report on them in writing.
- Sales and unit profitability by country and channel
- Based on marketplace seller dashboards and store order records, with commission, shipping, returns and advertising costs deducted, in a monthly table.
- Listing performance
- Product page views and conversion rate from each marketplace's own reports (for example Amazon Seller Central business reports and Etsy stats), and GA4 for your own store.
- Advertising efficiency
- Ad spend and the sales it produced, by country, from Google Ads, Meta Ads Manager and marketplace advertising dashboards. Target values are agreed with you from your margins before work starts.
- Operations and account health
- On-time dispatch, cancellation and return rates and response times to customer messages, from marketplace account-health indicators and order records.
What we need from you
What do we need from you?
- Your product list, unit costs and how much you can ship each month
- The company and bank details that marketplaces ask for during seller verification
- Trademark registration details, which some marketplaces' brand programmes may require
- Product images, technical information and any certificates or documents needed in the target market
- Contact with your accountant and, if you have one, your customs broker; VAT refunds and ETGB steps are handled together with them
A different solution
When is a different solution a better fit?
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If you want to take your first step abroad with a single marketplace
Opening a store and listing products on one marketplace may be enough instead of a full set-up; we narrow the scope together in the first call.
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If your domestic online sales are not yet established
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If you sell in large consignments to trade buyers
Frequently asked questions
FAQs about E-Export
What is e-export?
E-export means selling goods online, through a marketplace or your own site, to buyers abroad and shipping the orders to them. In Türkiye, shipments below certain value and weight limits can be exported with an ETGB (electronic commerce customs declaration) instead of a standard customs declaration, a simpler process also known as micro-export.
What is an ETGB, and who files it?
An ETGB is Türkiye's simplified customs declaration for goods sold through e-commerce that fall below set value and weight limits. In practice it is usually filed through the express courier carrying the shipment or through a customs broker. The limits are set by regulation and can change, so confirm the current figures with your courier or customs broker before shipping. We design this workflow alongside your store and order process; we do not provide customs brokerage.
Which marketplace should I sell on?
It depends on your product, the target country and your operational capacity. Amazon stands out for its wide range of categories and buyers' expectation of fast delivery, Etsy for handmade, design-led and personalised goods, and eBay for its broad and varied range; your own store suits building the brand and the customer relationship yourself. We make the choice with you by looking at the product and profitability figures.
What affects the cost of e-export?
The number of target countries and marketplaces, the number of products, how much language and content localisation is needed, the logistics model (direct courier shipping or Fulfilment by Amazon) and the scope of advertising management; the ad budget is separate from our fee. After a free initial call we set out the scope and quote in writing.
Do you handle VAT refunds and tax matters?
No. VAT refunds, customs declarations and tax obligations in the target country are matters for your accountant and customs broker. We design the sales and shipping process so that the documents and data they need are produced consistently, and we work alongside them. In some countries certain marketplaces collect the VAT due on sales themselves at the point of sale; which obligations remain with you depends on the country and the sales model.
Which products suit e-export?
Light, easily packed products with manageable returns that need no extra approvals in the target country are the easiest place to start. Categories such as food, cosmetics, supplements, electronics and children's products may need extra documents, labelling or marketplace category approval in the target country; we look at your product's position together in the initial assessment.
What e-export incentives are available, and who applies?
Under the Turkish Ministry of Trade's Decision No. 5986, companies can claim a basic rate of 50% towards overseas marketplace advertising, order fulfilment (delivery from a warehouse in the target country), opening a store on an overseas marketplace and marketplace commissions; the ceilings are updated every year. The business applies itself: it must be a member of an exporters' association and registered on the DYS system, and pre-approval is obtained before spending. Check the current conditions on the Ministry's e-export incentives page; on a call we can go through which costs might be covered.
How does it work after set-up?
Set-up runs as a project with a written scope and schedule. After launch, store management and advertising abroad can continue as a separate service if you wish, on terms set out in writing in the proposal; you can also choose to run the store with your own team.
Other services
Other disciplines we work with
Contact
Where should we start with E-Export?
Tell us what you make, which countries you want to sell to and whether you already sell abroad. In a free 30-minute call we assess together whether your product suits e-export and which countries and channels make sense to start with.
Pan Innovation House works from its head office in Gaziantep, Türkiye, and its office in London, United Kingdom.