E-export to Europe, brand build-out, multilingual B2B websites and digital marketing for hazelnut and hazelnut product, food, furniture and tourism businesses in Ordu. Delivered remotely, with a visit to Ordu whenever it is needed.
Ordu is one of Türkiye's leading hazelnut provinces, and the backbone of the provincial economy rests largely on hazelnuts. The great majority of the city's exports come from hazelnuts and hazelnut products.
The real buyer of the hazelnut is the global chocolate and cocoa industry: Ordu hazelnuts go as raw material to many countries, Germany and Italy above all. That strong demand makes the city an exporter tied to a single product yet operating on a world scale.
Production is integrated into organised industry: hazelnut cracking, roasting and processing plants are concentrated in the organised industrial zones (OSB) of Ordu, Fatsa and Ünye. With hundreds of businesses and tens of thousands of jobs, hazelnuts also define the city's industrial identity.
Beyond hazelnuts the economy is diversifying: furniture and forest products, bentonite mining, fisheries and food processing are the city's other arms. The Black Sea coast and the highlands, Boztepe first among them, hold a growing potential for nature and highland tourism.
Dependence on a single product is both a strength and a risk: when the hazelnut price and the crop swing, the whole economy feels it. That is why moving to higher-value processed products (hazelnut butter, chocolate, roasted products) and diversifying the product line is a strategic priority for the city.
Most companies still export hazelnuts as raw kernels, without a brand; the added value and the brand stay with the chocolate producer. The right B2B digital showcase and processed-product branding can keep a larger share of that value in Ordu, and tourism can open an entirely new line of revenue.
Common situations on the hazelnut and food side and in tourism, and how we approach them.
The problem. Hazelnuts are exported raw and unbranded; the added value stays with the chocolate producer.
Our approach. With branding, packaging and e-commerce built around processed products we raise the added value and open direct consumer and niche-buyer sales.
The problem. The economy rests on a single product; price and crop swings hit revenue.
Our approach. We diversify the product line with processed products, regional food and gift boxes, and spread revenue beyond the season.
The problem. You sell to the world's largest manufacturers, yet the company's own digital visibility is weak.
Our approach. With an English-language B2B site, a capacity and certification showcase and 'hazelnut supplier' SEO, we put the company in front of buyers under its own brand.
The problem. The furniture or forest products company stays local.
Our approach. With a multilingual catalogue, visual presentation and niche advertising we open demand outside the region and for export.
The problem. The potential of highland and Black Sea tourism is untouched online.
Our approach. With a multilingual site, nature-led visual content and targeted advertising we direct highland and Boztepe guests to the business.
The problem. Digital activity stops outside the harvest season.
Our approach. With a content and campaign calendar spread across the year we generate demand and brand awareness out of season too.
Ordu is the hazelnut capital of Türkiye and of the world; its exports rest largely on hazelnuts and hazelnut products, supplying raw material to the chocolate industries of Germany and Italy. Our hazelnut e-export, processed-product branding and B2B packages fit Ordu precisely.
These are illustrative scenarios, not real client cases. Results vary by sector, budget and starting point; we agree target values in writing before work begins.
Situation. Sells raw and unbranded to the world's largest manufacturers; has no digital visibility of its own.
Our approach. English-language B2B site + capacity and certification showcase + 'hazelnut supplier' SEO + LinkedIn.
Intended outcome. Direct, more profitable exports under the company's own brand, including from niche buyers.
Situation. There is potential in higher-value products but the brand and the online channel are weak.
Our approach. Product brand + packaging + e-commerce + content + targeted advertising.
Intended outcome. Branded direct-to-consumer sales that spread beyond the season.
Situation. Production is strong but sales are local, with no catalogue and no visibility.
Our approach. Multilingual catalogue + visual presentation + niche market advertising.
Intended outcome. Regular enquiries from buyers outside the region and for export.
Situation. The natural potential is strong but digital promotion and bookings are weak.
Our approach. Multilingual site + nature-led content + targeted advertising.
Intended outcome. Rising direct bookings and awareness through the season.
We set this order around the reality of Ordu's hazelnut exports, its processed-product potential and its tourism. From the hazelnut processing plant to the processed-product maker, from the furniture manufacturer to the highland hotel, we give every business a digital set-up built for its needs, turning value sold raw and unbranded into higher-margin sales through a multilingual, B2B and product-brand-led digital presence.
An English-first B2B hazelnut site built around capacity, certification and traceability.
02Visibility in 'hazelnut supplier' export searches and in local 'Ordu' and tourism searches.
03A product brand that turns raw hazelnuts into butter, chocolate and gift boxes.
04E-commerce selling hazelnut products and regional food at home and across borders.
05Story-led visual content for hazelnut production, the Black Sea and the highlands.
06Niche buyers in export; targeting the domestic market for processed products and tourism.
Trade in Ordu turns on hazelnut merchants and the exchange, with strong seasonality; the August-to-October harvest is the busiest period. Your counterpart is usually the owner of a family firm: price-sensitive, used to a fast cash cycle and experienced in exporting.
Trust, continuity and clear figures decide; because the work involves international buyers, the certification and quality story matters. The telephone and WhatsApp are the quick channels; owners are open to branding and diversification once they see a concrete plan for the return.
We go beyond raw exports and focus on keeping the value in Ordu with a product brand and a B2B showcase.
We diversify revenue with processed products, regional food and tourism, and soften the seasonal swing.
For companies selling into the chocolate industry we know the English-language B2B set-up built on certification and capacity.
Yes. With an English-first B2B site built around capacity and certification, plus 'hazelnut supplier' SEO, we reach Europe's chocolate and food industry.
Yes. With branding, packaging and e-commerce built around processed products we raise the added value and open direct consumer sales.
We diversify the product line with hazelnut products, regional food and gift boxes, and build e-commerce that spreads revenue beyond the season.
Yes. With a multilingual catalogue, visual presentation and targeted advertising we create demand outside the region and for export.
With a multilingual site, visual content and targeted advertising we bring Boztepe, highland and nature tourism guests to your business.
We position you in 'Ordu', 'Ordu hazelnut' and sector searches, and we manage your Google Business Profile.
Hazelnuts, processed products, furniture or tourism — write down what you need; we will reply within one working day.
Message us on WhatsApp →Share your hazelnut or product group and your target market and we will prepare a proposal for you.
Request a proposal →We will look at your site and your e-export and marketplace channels and set out a growth plan.
Free review →
