The problem. Tea is largely sold in bulk and at low added value.
Our approach. With a brand that highlights the geographical indication, packaging and multilingual e-commerce, we turn tea into a high-value branded product.
Growth partner for brands in Rize
A digital growth partner for Rize — from the tea garden to a brand, from the highlands to the world.
Brand building, multilingual e-commerce, digital marketing and SEO for tea and food producers, tea-based cosmetics, kiwi growers, fisheries and highland tourism businesses in Rize. Remote, with visits to Rize whenever they are needed.
How we work here: We do not have an office in Rize; we work from our Gaziantep and London offices. Day-to-day work runs over video calls and WhatsApp; on-site meetings are arranged when needed, with their frequency and travel costs set out in the proposal.
Rize's digital commerce potential
Rize is Türkiye's tea capital; almost all of the country's fresh tea leaf comes from this region. Processing is shared between the state-owned ÇAYKUR and a large number of private factories. Tea sits at the centre of the city's economic and cultural identity.
Tea is not only an agricultural commodity but a brand opportunity: with the right packaging and story, geographically indicated Rize tea can move out of bulk selling and become a high-value, branded product. Tea exports are strengthening too, with significant recent growth in value across dozens of countries.
New value-added branches are emerging around tea: tea-based cosmetics are an innovative field that widens the city's production range. With the right brand and storytelling, these products can address a niche but high-value market.
Agriculture continues to diversify: kiwi is a fast-rising crop in Rize, while fishing — anchovy in particular — is an important part of both local gastronomy and the economy. These products are also well suited to branding and e-commerce beyond the region.
Tourism is a growing source of income: the Ayder highlands, the thermal springs and mountain tourism attract domestic and international visitors, and the unique green landscape creates a strong pull for nature tourism. Businesses, however, do not fully use this potential online, especially in multilingual promotion.
Rize's advantage is that it can process and brand its raw product: the tea is already processed in factories, and the next step is turning it into a strong consumer brand and into tea tourism. The right e-commerce, brand and tourism digital work can connect tea, cosmetics and the highlands directly to consumers and guests.
Where we focus in Rize
Services built around Rize's tea, food and highland tourism profile
Rize is Türkiye's tea capital, carrying a rich production and tourism identity built on geographically indicated Rize tea, tea-based cosmetics, kiwi and the Ayder highlands. Our tea branding, food e-commerce and highland tourism digital packages fit Rize exactly.
A complete package for Rize businesses
Our service priorities for businesses in Rize
We set this order around the reality of tea branding, food and highland tourism in Rize. From a tea factory to a cosmetics producer, from a kiwi orchard to a hotel in Ayder, we give every business a digital setup built for its own needs, turning tea sold raw and in bulk — and the region's natural wealth — into high-value sales through a multilingual, brand and e-commerce-led digital presence.
01
E-Commerce
Multilingual, shipping-ready e-commerce for tea, cosmetics and regional products.
02Brand Design
An identity that turns bulk tea into a geographically indicated brand, ready for the shelf and the gift box.
03SEO & GEO
Consumer and export visibility in 'Rize tea' and 'Turkish tea supplier' searches.
04Social Media
Visual content worth watching and sharing, from the tea gardens to Ayder and the highlands.
05Web Design
Multilingual booking for highland hotels; brand-led sites for producers.
06Google Ads
Domestic and export campaigns in tea and cosmetics; seasonal and target-market campaigns in tourism.
The digital problems businesses in Rize run into most often
Common situations on the tea and food and highland tourism side, and how we approach them.
The problem. Innovative products such as tea-based cosmetics are not positioned correctly.
Our approach. With branding, storytelling and visual e-commerce, we take tea-derived products into a niche, high-value market.
The problem. The potential of Ayder and highland tourism is untouched in multilingual digital.
Our approach. With a multilingual site, nature-led visual content and targeted advertising, we bring domestic and international guests to the business.
The problem. Kiwi and regional products are limited to local sales.
Our approach. With branding, cold chain shipping and content, we take kiwi and regional products nationwide.
The problem. Tea is exported, but the company's own digital visibility is weak.
Our approach. With an English site and 'Turkish tea supplier' SEO, we put the company's own brand in front of overseas buyers.
The problem. Advertising runs, but the return is never tracked.
Our approach. We track sales and bookings and show the return on each channel in a transparent dashboard.
Example growth scenarios from Rize
These are illustrative scenarios, not real client cases. Results vary by sector, budget and starting point; we agree target values in writing before work begins.
Situation. Tea is sold in bulk at low added value; the brand and the online channel are weak.
Our approach. Geographically indicated brand + packaging + multilingual e-commerce + content.
Intended outcome. Branded, high-value selling direct to consumers and into export.
Situation. The product is innovative, but positioning and visibility are missing.
Our approach. Brand + content + visual e-commerce + targeted advertising.
Intended outcome. Branded sales in a niche, high-value market.
Situation. The natural potential is strong, but multilingual promotion and booking are weak.
Our approach. Multilingual site + nature-led content + targeted advertising.
Intended outcome. More domestic and international guests and more direct bookings.
Situation. Production is rising, but sales stay local and unbranded.
Our approach. Brand + cold chain e-commerce + content.
Intended outcome. Branded, repeat online sales across the country.
How business is done in Rize
A large number of small tea growers, along with ÇAYKUR and the private factories, shape the Rize economy; business is built largely on the grower-factory relationship and on family ownership. Your counterpart is usually the owner, and trust, continuity and product quality come first.
Branding and e-commerce are welcomed once it is clear they will raise the value of the tea. Phone and WhatsApp are the fast channels; on the tourism side the nature experience and occupancy decide, and on the food side brand and taste do.
Why Pan Innovation House in Rize
We turn tea into a brand
We know how to move bulk tea into a geographically indicated, high-value consumer brand and into e-commerce.
We grow the value-added branches
We position new branches such as tea-based cosmetics and kiwi correctly and open them to niche markets.
Production and tourism in one team
We run tea branding and Ayder and highland tourism digital with the same team.
Frequently asked questions
Working with PAN in Rize — FAQ
Can we sell our tea packaged and branded rather than in bulk?
Yes. With a brand that highlights the geographical indication, packaging and multilingual e-commerce, we sell Rize tea as a branded product direct to consumers and into export.
What can you do for our tea-based cosmetics?
With brand identity, ingredient storytelling and visual e-commerce, we position tea-derived cosmetics as a niche, high-value product.
Will you promote our Ayder or highland tourism business?
With a multilingual site, nature-led visual content and targeted advertising, we bring highland and mountain tourism guests to your business.
We grow kiwi and regional food products — will you set up online sales?
Yes. With branding, cold chain-ready shipping and content, we take kiwi and regional products nationwide.
Can you reach overseas buyers for tea exports?
Yes. With an English-first site and 'Turkish tea supplier' SEO, we make you visible to overseas buyers and importers.
Are you strong on local visibility in Rize?
We position you in searches such as 'Rize tea' and 'Ayder' as well as in sector searches, and we manage your Google Business Profile.
Talk to us on WhatsApp
Tea, cosmetics, kiwi or highland tourism — write down what you need; we will reply within one working day.
Message us on WhatsApp →Request a brand or e-commerce proposal
Share your product (tea, cosmetics, kiwi) and your goal, and we will prepare a proposal for you.
Request a proposal →Free digital analysis
We will review your brand and your online sales channels and present a growth plan.
Free analysis →