Pan Innovation House Pan Innovation House
Growth partner for beauty and cosmetics brands

An e-commerce, Instagram and influencer package for your visually led beauty brand.

E-commerce + Instagram Shopping + TikTok + influencer collaborations for skincare, make-up, haircare and fragrance brands. Local SEO + Google Business Profile + booking systems for beauty salons, hairdressers and aestheticians.

Sound familiar?

The problems beauty brands face

Our product photos don't sell

Cosmetics sell on visual quality. Studio photography and application shots are missing.

Followers on Instagram, but no sales

The profile is full and you post Reels, but there is no Shopping catalogue, no product tags, and the checkout flow is fragmented.

We don't know how to run influencer collaborations

Influencer traffic is critical in beauty, but you can't find micro-influencers, structure contracts or measure ROI.

No channel beyond Sephora/Gratis

Your own site isn't enough for online sales. You get lost in Trendyol Beauty. A multi-channel strategy is missing.

The full package for beauty

Everything your beauty brand needs

E-commerce + Instagram + influencers + product photography. All in one team.

The platforms we use in beauty

E-commerce + social + marketplace ecosystem

Shopify Widely used infrastructure for beauty stores
Trendyol Beauty Turkish marketplace, cosmetics
Instagram Shopping Critical for beauty
TikTok Shop Selling through short video, where open to sellers in your target market
Pinterest Shop Long-tail beauty traffic
Klaviyo Email Beauty customer lifecycle
Yotpo (Reviews) Reviews are critical in beauty
Recharge (Subscription) Skincare subscriptions
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What beauty brands ask

Beauty digital growth — FAQ

Is product photography included?

Product photography and application videos can be added to the scope. The crew, models and monthly number of products are set out in writing in the proposal.

How do you work with micro-influencers?

We choose micro-influencers with you, brand by brand (usually accounts with 10-50K followers). Contracts, creative briefs and sales measurement (discount codes and UTM links) are in scope; creator fees are a separate budget.

Does our own store clash with Sephora/Gratis?

Usually not; the two channels complement each other. Sephora and Gratis bring awareness and an in-store channel; your own store brings a direct customer relationship, better margins and customer data. Pricing and promotions need to stay consistent across both.

What is a skin type quiz and what does it do?

Customers answer 5-7 questions to learn their skin type and get product recommendations. It works as a lead tool (capturing emails), a sales tool and a segmentation tool. Email flows run through Klaviyo automation.

Does a subscription model make sense?

It can make sense for skincare products that are used up regularly. A subscriber discount is set up with a tool such as Recharge, and we measure the effect through repeat purchase rate and customer lifetime value (LTV).

A free consultation for your beauty brand

Let's talk for 30 minutes — and assess your beauty brand's digital growth potential together

We review your current e-commerce, Instagram and product photography setup, then present 3 clear recommendations.

Call now

Pan Innovation House

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+90 543 930 12 72

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