Pan Innovation House Pan Innovation House
Growth partner for beauty and cosmetics brands

An e-commerce + Instagram + influencer package for your visual-first beauty brand.

E-commerce + Instagram Shopping + TikTok + influencer collaborations for skincare, make-up, haircare and fragrance brands. Local SEO + Google Business Profile + booking systems for beauty salons, hairdressers and aestheticians.

Sound familiar?

The problems beauty brands face

Our product photos don't sell

Cosmetics sell on visual quality. Studio photography, application shots and before/after content are missing.

Followers on Instagram, but no sales

The profile is full and you post Reels, but there is no Shopping catalogue, no product tags, and the checkout flow is fragmented.

We don't know how to run influencer collaborations

Influencer traffic is critical in beauty, but you can't find micro-influencers, structure contracts or measure ROI.

No channel beyond Sephora/Gratis

Your own site isn't enough for online sales. You get lost in Trendyol Beauty. A multi-channel strategy is missing.

The full package for beauty

Everything your beauty brand needs

E-commerce + Instagram + influencers + product photography. All in one team.

The platforms we use in beauty

E-commerce + social + marketplace ecosystem

Shopify (Beauty) The best beauty infrastructure
Trendyol Beauty Turkish marketplace, cosmetics
Instagram Shopping Critical for beauty
TikTok Shop Beauty's viral channel
Pinterest Shop Long-tail beauty traffic
Klaviyo Email Beauty customer lifecycle
Yotpo (Reviews) Reviews are critical in beauty
Recharge (Subscription) Skincare subscriptions
6+ Beauty brand experience
20+ Reels produced monthly
50+ Micro-influencer network
+180% Average sales growth (6 months)
What beauty brands ask

Beauty digital growth — FAQ

Is product photography included?

Yes. 15-25 studio product shots plus application videos (Reels) per month. Our team includes a beauty photographer, a make-up artist and a model partner network.

Do you have a micro-influencer network?

A network of 50+ active micro-influencers (10-50K followers), specialised in the beauty category. Contracts, creative briefs and ROI measurement come as standard.

Does our own store clash with Sephora/Gratis?

No — a parallel channel strategy is optimal. Sephora/Gratis = brand awareness + an offline channel. Your own store = a direct customer relationship, higher margins and customer data.

What is a skin type quiz and what does it do?

Customers answer 5-7 questions to learn their skin type and get product recommendations. It works as a lead tool (capturing emails), a sales tool and a segmentation tool. Email flows run through Klaviyo automation.

Does a subscription model make sense?

Very much so for skincare (products used every 1-2 months). Subscriptions at a 15-25% discount via Recharge = high LTV. Beauty brands typically earn 30-40% of revenue from subscriptions.

A free consultation for your beauty brand

Let's talk for 30 minutes — and assess your beauty brand's digital growth potential together

We review your current e-commerce, Instagram and product photography setup, then present 3 clear recommendations.

Call Free strategy call