Uşak's digital commerce potential
Uşak holds a narrow but unique specialisation in textiles: it is the country's blanket capital. Millions of blankets are produced every year across dozens of plants, making the city Türkiye's largest production centre for the product. Yarn production is another strong branch feeding the same ecosystem.
Uşak's real distinguishing strength, though, is textile recycling: the city alone accounts for a very large share of Türkiye's textile recycling and is the clear national leader in the field. Hundreds of thousands of tonnes of textile waste are turned back into yarn and products every year — a circular economy identity that carries real weight in today's market.
Leather and tanning form another long-established sector: the city holds substantial small ruminant leather processing capacity, serving both the domestic market and export. Together with textiles and recycling, leather makes Uşak a broad-based production centre.
Ceramics and tiles are strong as well: Uşak has a high production volume in floor and wall tiles, which go to the construction sector and to export. Carpet weaving, and the Eşme kilim in particular, represents the city's craft and cultural export value.
In food, the geographically indicated Uşak tarhana stands out; as a regional and cultural asset it is well suited to branding and e-commerce. Geothermal resources and sugar production are further complementary branches of the provincial economy.
Uşak's opportunity is to turn a strong but under-told story into value online: its blanket specialisation and, above all, its leadership in recycling are a powerful sales argument for European buyers looking for sustainable supply. The right English B2B showcase and sustainability narrative can move these SMEs out of price competition and into high-value export.