Two specialist arms, one house: enterprise software and digital growth.
Pan Enterprise Solutions builds custom software, ERP integrations and B2B portals; Pan Digital Growth runs web, e-commerce, advertising, SEO and GEO, social media and brand work.
Pan Enterprise Solutions: software and digital transformation
06B2B & Dealer
A B2B sales platform that connects your dealers in one portal: customer-group pricing, tiered discounts, account balance and payment-term tracking, ERP integration and mobile use.
- Customer-group pricing
- Tiered discount engine (by quantity, basket or annual turnover)
- Account balance and payment-term tracking
Custom Software
Web and mobile apps, ERP and workflow software, APIs and system integration: custom software for processes that do not fit a package, starting with discovery and built in stages.
- Web platforms (React, Next.js, Astro)
- Mobile apps (React Native, Expo)
- API and microservice architecture (Node.js, Python)
Factory Software Solutions
A production, stock, quality and dispatch layer that works alongside your existing ERP (MES, WMS, QMS).
Custom Software Modules
Scope pages for ERP, CRM, MES, WMS, QMS, B2B, integration and reporting modules.
Industry Software
Software scope for carpet, textiles, food, machinery, plastics and other industries.
Mobile App Development
iOS and Android apps: e-commerce, ordering, booking, field and B2B apps.
Pan Digital Growth: digital growth and marketing
Marketing
03 / 09Digital Strategy
Consulting that builds your digital growth plan from audience, competitor and channel analysis and turns it into a 12-month roadmap tied to measurable goals.
- Brand and competitor analysis (strengths, weaknesses, digital benchmark)
- Audience and persona mapping
- 12-month growth roadmap
SEO & GEO
We run technical SEO, content and company-information consistency together, and measure and report monthly on how findable your site is on Google and in AI answers such as ChatGPT, Gemini and Perplexity.
- Technical SEO audit and fixes (crawling, indexing, Core Web Vitals, sitemaps, structured data)
- Keyword and search-intent analysis
- Content plan, rewriting and page consolidation
Social Media
We run social media strategy, the content calendar, shooting and video production, publishing and community management with one team.
- Monthly content calendar and strategy
- Professional photography and creative design
- Reels, Shorts and TikTok video production
Advertising
02 / 09Google Ads
Set-up and management of Search, Performance Max, Shopping, Display and YouTube campaigns, starting with conversion measurement; weekly monitoring and a written monthly report.
- Search, Performance Max, Shopping, Display and YouTube campaigns
- Conversion tracking and enhanced conversions set-up
- Negative keyword and bid strategy management
Meta Ads
End-to-end management of Facebook and Instagram advertising: creative, audience set-up, Meta Pixel and Conversions API, and budget management.
- Creative ad content (static, carousel, video)
- Custom Audience and Lookalike set-up
- Meta Pixel and Conversions API (CAPI) integration
Design
02 / 09Web Design
Fast, mobile-friendly, technically search-ready corporate and e-commerce websites that lead visitors to an enquiry; from design to launch and maintenance.
- UX/UI design and clickable prototype
- Mobile-first responsive development
- Astro, Next.js or WordPress stack
Brand Design
Build a brand from scratch: name, logo, colour palette, typography, brand book and all visual communication materials in a single design language.
- Logo and symbol design
- Colour palette and typography system
- Brand guidelines (brand book; scope set out in the proposal)
Technology
02 / 09E-Commerce
An end-to-end e-commerce service covering store infrastructure, product upload, payment, shipping, marketplace and ERP integrations, and post-launch marketing, run by one team. The integration list depends on the platform and package; the current list is set out in writing in the proposal.
- Store infrastructure (a ready platform, or Shopify, WooCommerce or Ideasoft)
- Marketplace integrations (Trendyol, Hepsiburada, Amazon, N11 and others; by package)
- Payment providers (iyzico, PayTR, bank virtual POS and others)
E-Export
An end-to-end e-export service taking your brand abroad: market research, country selection, marketplace onboarding, multi-language and multi-currency setup, international shipping and customs integrations.
- Market research and target-country selection
- Amazon, Etsy, eBay and Trendyol international storefront set-up
- Multi-language and multi-currency configuration
Common questions
How do I know which service is right for me?
If the problem sits inside your operation (stock, production, orders, dealers, reporting), it is usually a software job and falls under Pan Enterprise Solutions. If the problem is demand and visibility (website, advertising, search, social media, e-commerce sales), it falls under Pan Digital Growth. If you are not sure, we sort it out together in a free 30-minute initial call.
Can I get software and marketing services together?
Yes. For example, a B2B dealer portal and the search and advertising work that brings traffic to it can run under one roof. Work for the two arms proceeds under separate proposals but a shared plan.
How do you build a brand from scratch?
A brand is built from scratch by clarifying the target audience and competitors, then defining a visual identity made up of a name, logo, colour palette and typography, setting its rules in a brand book and using it consistently across all communication materials. Our Brand Design service delivers these steps in a single design language. We then grow the brand's visibility with digital strategy, social media and web design.
Not sure which service fits? A free 30-minute initial call is enough.
We assess where you are today, work out whether this is a software project, a growth project or both, and send you the first steps in writing.