Pan Innovation House Pan Innovation House
Growth partner for gift and personalisation brands

We take your gift brand to customiser-powered ecommerce and Etsy exports.

In the gift market, the right customiser, fast shipping, occasion campaigns and Etsy store management decide who sells. Personalised gifts, corporate gifts, special occasions — we run it end to end.

Sound familiar?

The problems gift brands tell us about

The customiser doesn't work and orders arrive wrong

Customers personalise the product but the preview falls short; orders come through wrong and returns climb. The right customiser tool + approval flow are not in place.

We get overwhelmed on occasions (Mother's Day, Valentine's)

Pre-occasion orders exceed your capacity, then comes the dead season. Campaign planning, capacity management and a pre-order system are missing.

We opened on Etsy but the sales aren't coming

Etsy listings (title + tags + photos + SEO), Etsy Ads and store review management aren't being done. You're invisible.

Corporate gift sales are hard and there's no B2B channel

Year-end corporate gifting means orders of 100-1,000 units = major revenue. But a B2B portal, quoting system and corporate customer funnel are not in place.

The full package for the gift sector

Everything your gift brand needs

Every link in the chain, from customiser integration to Etsy exports, occasion campaigns to a corporate B2B channel.

The platforms we use in the gift sector

Ecommerce + marketplace + social channels

Shopify Zakeke/Customily customiser
WooCommerce Custom customiser development
Etsy The ideal marketplace for personalisation
Trendyol Turkish marketplace (gifts)
Hepsiburada Turkish marketplace
Amazon Handmade UK/US handmade category
Pinterest Gift ideas traffic is critical
Instagram Shopping Visual catalogue + Shop
6+ Gift brands worked with
-60% Return rate with a customiser
4x Occasion-period conversion uplift
5 Etsy stores managed
What gift brands ask us

Gift brand digital growth — FAQ

Which tool is the customiser built with?

Zakeke or Customily for Shopify (both offer real-time 3D preview + font/colour/photo). A custom WordPress plugin or bespoke development for WooCommerce. Setup + design + training are on us.

How do we sell on Etsy from Türkiye?

Etsy is global and selling from Türkiye is permitted. PayPal/Wise account, store setup, listings (title + 13 tags + SEO description), Etsy Ads, customer communication, shipping (DHL/Trendyol Global) — we manage it end to end.

How do we manage our capacity around big occasions?

An "order X days ahead" rule (a 7-14 day cut-off before the occasion), a pre-order system, a capacity indicator ("last 50 orders"), an early bird discount (15% off early orders). Campaigns start 4-6 weeks in advance.

How are corporate gifts sold B2B?

A B2B portal (Shopify Plus B2B or a WooCommerce B2B plugin), a corporate quote form, volume discounts, a brandable option (printing the client's logo), a sales-team CRM (HubSpot). We set up a year-end corporate campaign plan.

Does Pinterest really work for gifts?

Very much so — searches such as "gift ideas", "birthday gift" and "wedding favour" run into the millions on Pinterest every month. We set up a Pinterest Business account + Pinterest Ads + rich pin integration.

Is an AI customiser possible?

Yes — AI-based design suggestions (stylising the photo a customer uploads with AI) and AI-generated personal message suggestions. The trend of 2026. We run pilot projects.

A free consultation for your gift brand

Let's talk for 30 minutes — and map out your gift brand's digital growth roadmap together

We review your current customiser, Etsy store and occasion strategy and present 3 clear growth recommendations.

Call Free strategy call