Your digital growth partner in Trabzon — from hazelnuts to tourism, from the highlands to global markets.

Trabzon's digital commerce potential

Trabzon is the economic and cultural centre of the eastern Black Sea; agriculture (hazelnuts, fresh fruit and vegetables) and seafood lead its exports. Hazelnuts are the flagship product of the city and the region, and Trabzon and its surroundings push for the top of the export table with them every year.

Tea, seafood (particularly anchovy — not merely a fish but a culture) and regional foods are also strong arms of Trabzon's economy. These products carry high brand and storytelling potential for the domestic market, the diaspora and export alike.

Tourism is Trabzon's fastest-growing arm: Sumela Monastery, Uzungöl and the green highlands make the city an internationally recognised destination. Trabzon is a particularly strong draw for foreign visitors, which makes multilingual, visual-led tourism marketing critical.

On the industrial side, organised industrial zones (OSB) — Arsin foremost among them — form the region's production base. Even so, many exporters and tourism businesses have weak multilingual sites, digital catalogues and international visibility, which is a direct growth opportunity.

Even a product sought worldwide such as hazelnuts is often sold unbranded through intermediaries, while tourism businesses depend on third-party platforms. A properly built digital presence connects the exporter directly to the buyer and the hotel directly to the guest.

Trabzon is the logistics and trade gateway of the eastern Black Sea; with its port and airport it also serves trade in neighbouring provinces (Rize, Gümüşhane and Bayburt). The heavy flow of tourists and diaspora visitors through the city supports a lively economy in restaurants, accommodation and gifts. This many-sided structure — exports, tourism and regional trade — calls for separate but mutually reinforcing digital strategies.