Pan Innovation House Pan Innovation House
Growth partner for brands in Hatay

A digital growth partner for Hatay — from olive oil to steel, from the kitchen to the port.

Multilingual e-export, brand building, B2B websites and digital marketing for Hatay's olive oil and food producers, iron and steel companies, restaurants and logistics businesses. Delivered remotely, with a visit to Hatay whenever it is needed.

How we work here: We do not keep a permanent office in Hatay; we serve companies across the eastern Mediterranean with planned site visits and daily online contact (video calls and WhatsApp).

Hatay's digital trade potential

Hatay is the production and trade centre of the eastern Mediterranean, where agri-food and heavy industry sit side by side. Olives and olive oil are among the city's flagship products; Hatay accounts for a significant share of Türkiye's olive production and holds a large number of olive oil pressing facilities.

Alongside olive oil, fresh fruit and vegetables, bay leaves, soap and regional foods make up Hatay's strong agri-food arms. Antakya cuisine adds considerable gastronomic and brand value to the city — an opportunity for both restaurants and regional product exports.

On the industrial side, iron and steel stands out: İskenderun is one of Türkiye's largest steel production centres, and high-capacity steel plants operate in the city. That makes Hatay one of the rare provinces where food and heavy industry exports meet.

İskenderun port and a developed transport network give Hatay a strong logistics advantage, which means speed and cost benefits for exporters. Even so, many companies lack a multilingual site, a brand and digital B2B visibility — a direct growth area.

Hatay's food products, particularly olive oil and regional specialities, are brand and story driven; geographical indication, transparency in production and visual quality decide online sales. A well-built digital presence takes the Hatay product out of the hands of intermediaries and connects it directly to consumers and importers.

After the difficulties it has faced, Hatay is in a strong process of recovery and return to production; in this period, becoming visible again digitally is critical for brands, both to refresh ties with existing customers and to open new markets. A well-built digital presence is the fastest and lowest-cost way to keep communicating with buyers and to reach markets abroad.

Where we are strongest in Hatay

Services built for Hatay's food and industrial fabric

Hatay is a city where olive oil and food, iron and steel and a port economy meet. Our packages for food branding and export as well as for heavy industry B2B suit Hatay well.

The problems businesses in Hatay most often face online

The situations we come across most often in food and industry, and our solutions to each.

The problem. High-quality olive oil and food is produced, but sales depend on intermediaries; there is no brand and no direct sales channel.

Our solution. With brand identity, multilingual e-commerce, a subscription model and geographical indication storytelling we open direct sales to consumers and importers.

The problem. A food exporter cannot show its certificates and production transparency digitally, so buyer confidence is missing.

Our solution. We build buyer confidence with a multilingual site focused on certificates, traceability and the production story.

The problem. An iron, steel or metal company has strong production but no international buyers arrive through the website.

Our solution. We reach international buyers and projects with a multilingual technical catalogue, specifications and 'steel supplier' SEO.

The problem. An Antakya cuisine restaurant is famous locally, but out-of-town visitors and tourists cannot find it online.

Our solution. We widen reach with Google Business Profile, review management, social media and shipped e-commerce for regional products.

The problem. The logistics advantage exists but is not used in the digital narrative.

Our solution. We turn proximity to the port and fast delivery into a concrete selling argument within the product and corporate narrative.

Realistic growth scenarios from Hatay

Olive oil producer

Situation. Quality production, but sales depend on wholesale and intermediaries and there is no brand.

Our approach. Brand identity + multilingual e-commerce + subscriptions + geographical indication and storytelling + advertising.

Outcome. Branded, higher-margin sales direct to consumers and importers.

Iron and steel or metal producer

Situation. Capacity is high, but international buyers cannot find the company online.

Our approach. Multilingual technical catalogue + specifications + 'steel supplier' SEO + LinkedIn.

Outcome. Project and importer enquiries arriving through digital channels.

Regional food and Antakya cuisine brand

Situation. The product is famous, but there are no out-of-town sales and no online visibility.

Our approach. Shipped e-commerce + Instagram and TikTok + Google Business Profile and review management.

Outcome. Regular shipped orders from outside the city and from abroad.

Logistics and foreign trade company

Situation. The port advantage is strong, but the digital presence and B2B reputation are weak.

Our approach. Multilingual corporate site + service content + SEO + LinkedIn.

Outcome. An increase in inbound corporate enquiries and in credibility.

How business is done in Hatay

Trade in Hatay is long established and relationship driven; in food, brand and trust decide, while in industry technical competence and delivery decide. Your counterpart is usually the business owner, and long-term, trust-based working is preferred.

In food exports, certificates, traceability and samples come first; in iron and steel, capacity, specifications and continuity. WhatsApp and the telephone lead for quick communication, and export decisions call for multilingual, clearly stated proposals.

Why Pan Innovation House in Hatay

We know food branding and export

We are at home with geographical indication, certification, subscriptions and multilingual export processes; a team that turns a food story into sales.

Both food and industry

From olive oil to iron and steel, we build solutions for two very different worlds within the same city.

We make the logistics advantage count

We turn proximity to the port and fast delivery into a concrete reason for the buyer to choose you.

What clients in Hatay ask

Working with PAN in Hatay — FAQ

Do you set up e-commerce and exports for our olive oil brand?

Yes. With multilingual e-commerce, geographical indication and quality storytelling, a subscription model and 'olive oil from Turkey' SEO we open both domestic and international sales.

Do you foreground certificates in food exports?

Yes. We build buyer confidence by making documents such as halal, ISO 22000/BRC and geographical indication, along with traceability, visible on a multilingual site.

Are you a fit for iron, steel and metal companies?

Yes. We reach international buyers with a multilingual technical catalogue, specification tables, 'steel/iron supplier Turkey' SEO and a B2B enquiry form.

What would you do for our Antakya cuisine restaurant?

Professional photography, Google Business Profile and review management, Instagram and TikTok content, and shipped e-commerce for regional products, to draw both local and out-of-town customers.

How do you use the advantage of İskenderun port and logistics?

We emphasise ease of logistics and fast delivery in the export narrative, turning proximity to the port into a concrete advantage for the buyer.

Are you strong in local SEO in Hatay?

We position you for local searches containing 'Hatay', 'Antakya' and 'İskenderun' as well as for sector-specific export queries, and we manage your Google Business Profile.

How do measurement and reporting work?

Clear targets, a live dashboard and a monthly review; you see which product and market is paying off and manage the budget accordingly.

Do products with a geographical indication (Antakya künefe, regional olive oil) give us an advantage?

Yes. A geographical indication proves the originality and origin of a product; by foregrounding it in the brand narrative and on a multilingual site we build both trust and a premium perception.

Can we build separate visibility for İskenderun (industry) and Antakya (food and tourism)?

Yes. With a separate Google Business Profile and local SEO setup for each district and service area, you reach both the İskenderun industrial audience and the Antakya food and tourism audience.

Let's talk on WhatsApp

Write your product and your goal; our Hatay team will come back to you quickly.

Message us on WhatsApp

Get a brand or export proposal

Share your product range and target market and we will put together a proposal for you.

Request a proposal

Free digital review

We will review your current brand, site and export presence and set out a growth plan.

Free review
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