We can't catch trends; we're too slow
Fashion trends move fast. A fast collection launch, a limited-drop system and social trend monitoring are not in place.
Growth partner for fashion, apparel and footwear brands
We take your fashion brand into seasonal e-commerce and influencer-driven growth.
In fashion, speed is decisive. Seasonal collections, influencer collaborations, return rate management, selling through social media: every link runs from one team.
Sound familiar?
The problems fashion brands tell us about
We worked with an influencer and decided it "wasn't worth it"
The wrong influencer (big following, low engagement) or the wrong brief. In fashion, the nano-micro influencer network isn't being used correctly.
Our return rate is so high it's eating our margin
Size charts, product measurements and fit guides are inadequate. Return rates run high in fashion; accurate size information is the first step to reducing them.
We're entering TikTok Shop — but how?
In the markets where it is open, TikTok Shop has become a prominent channel for fashion. Live selling, an affiliate programme and creator partnerships have not been set up.
The full package for fashion
Everything your fashion brand needs
From seasonal collection management to TikTok Shop, the influencer network to lookbook production — every link.
01
Seasonal E-Commerce
A drop/launch system on Shopify, size + fit guides, real-model photo galleries, abandoned-cart flows, Klaviyo email/SMS automation.
Service details → 02Instagram + TikTok + Pinterest
Seasonal lookbook content, Reels/TikTok challenges, OOTD UGC, Pinterest moodboards; monthly volume is agreed in the proposal.
Service details → 03Meta Ads (Shopping + DPA)
Instagram Shopping catalogue, dynamic retargeting, fashion lookalikes. Video-first creative, story/reels ads, CAPI in place.
Service details → 04Google Ads (Shopping + PMax)
Shopping + PMax for high-intent searches such as "white trainers women size 38". Merchant Center + Google Lens optimisation.
Service details → 05Fashion E-Commerce Website
Visual-rich UX, fast loading, size filtering, a fit calculator, Quick View, wishlists. Mobile-first (most fashion traffic comes from mobile).
Service details → 06SEO and GEO
Style and trend guides ("summer trends", "which trainers"); organic traffic through long-tail keywords. Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 07Brand & Lookbook Shoots
In fashion, brand identity = lookbook + models + photographic direction. Seasonal lookbook shoots, brand book, packaging.
Service details → 08Influencers & TikTok Shop
Fashion creators chosen with you, brand by brand; TikTok Shop account and creator programme setup where it is open to sellers in your target market. A 12-month collection calendar.
Service details → The platforms we use in fashion
E-commerce + marketplace + social channels
Shopify Fashion themes + Klaviyo
WooCommerce Custom size/variant management
Trendyol One of the main marketplaces for fashion in Türkiye
Hepsiburada Moda Turkish marketplace
Zalando (DE/EU) A marketplace channel for selling fashion into Europe
Amazon Fashion (UK/DE/US) International FBA
TikTok Shop Live selling, in the markets where it is open
Instagram Shopping Catalogue + Reels Shopping
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What fashion brands ask
Fashion digital growth — FAQ
How will you reduce our return rate?
Detailed size charts + product measurements + model height/size + a "runs large/runs small" filter in customer reviews + AI-based fit suggestions. We measure the effect by tracking return reasons and rates, and set the target with you based on your current data.
How do you set up selling on TikTok Shop?
Where TikTok Shop is open to sellers in your target market, we handle account, catalogue and creator-programme setup. Eligibility and fees vary by market and are confirmed in the first call. Results depend on product, pricing and budget; we set targets together after reviewing your data.
How will you choose influencers?
We analyse engagement rate (>3% nano, >2% micro), audience demographics (age + gender + location) and past sponsored content performance. Based on these criteria we recommend a mix of accounts to fit your budget.
How do we escape the seasonal discount cycle?
A drop/launch system (a limited collection every month), a loyalty programme (early access) and a VIP segment (high spend → a personal stylist) build sales without discounts. Brand value is protected.
Which market is best for selling abroad?
The UK and Germany are large markets with well-developed payment and logistics infrastructure. Multi-channel with Shopify Markets, Amazon Fashion FBA and the Zalando partner programme. We build a strategic 12-month plan.
We can't compete on Trendyol — what do we do?
On Trendyol: sponsored product ads, campaign and flash deal participation, and rich product content. In parallel, build loyalty customers through your own store to reduce dependence on Trendyol.
How do you build a clothing brand?
A clothing brand is built by defining the target audience and price position and planning the first collection, creating the brand identity with a name, logo and lookbook, and setting up the e-commerce site and marketplace channels. Preparing the size chart, fit guide and product photography before launch helps reduce the high return rates common in fashion from the start. PAN runs the lookbook shoot plan, the drop and launch system on Shopify, Instagram and TikTok content and influencer collaborations from one team.
A free initial call for your fashion brand
30 minutes to map out your fashion brand's digital growth roadmap
We review your current e-commerce, influencer and TikTok Shop setup, then present 3 clear growth recommendations.
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