Pan Innovation House Pan Innovation House
Growth partner for fashion, apparel and footwear brands

We move your fashion brand into seasonal e-commerce and influencer-driven growth.

In fashion, speed is decisive. Seasonal collections, influencer collaborations, return rate management, selling through social media: every link runs from one team.

Sound familiar?

The problems fashion brands tell us about

We can't catch trends; we're too slow

Fashion trends move fast. A fast collection launch, a limited-drop system and social trend monitoring are not in place.

We worked with an influencer and decided it "wasn't worth it"

The wrong influencer (big following, low engagement) or the wrong brief. In fashion, the nano-micro influencer network isn't being used correctly.

Our return rate is so high it's eating our margin

Size charts, product measurements and fit guides are inadequate. Return rates run high in fashion; accurate size information is the first step to reducing them.

We're entering TikTok Shop — but how?

In the markets where it is open, TikTok Shop has become a prominent channel for fashion. Live selling, an affiliate programme and creator partnerships have not been set up.

The full package for fashion

Everything your fashion brand needs

From seasonal collection management to TikTok Shop, the influencer network to lookbook production — every link.

01

Seasonal E-Commerce

A drop/launch system on Shopify, size + fit guides, real-model photo galleries, abandoned-cart flows, Klaviyo email/SMS automation.

Service details →
02

Instagram + TikTok + Pinterest

Seasonal lookbook content, Reels/TikTok challenges, OOTD UGC, Pinterest moodboards; monthly volume is agreed in the proposal.

Service details →
03

Meta Ads (Shopping + DPA)

Instagram Shopping catalogue, dynamic retargeting, fashion lookalikes. Video-first creative, story/reels ads, CAPI in place.

Service details →
04

Google Ads (Shopping + PMax)

Shopping + PMax for high-intent searches such as "white trainers women size 38". Merchant Center + Google Lens optimisation.

Service details →
05

Fashion E-Commerce Website

Visual-rich UX, fast loading, size filtering, a fit calculator, Quick View, wishlists. Mobile-first (most fashion traffic comes from mobile).

Service details →
06

SEO and GEO

Style and trend guides ("summer trends", "which trainers"); organic traffic through long-tail keywords. Placement in AI answers is not guaranteed; we track visibility in Search Console.

Service details →
07

Brand & Lookbook Shoots

In fashion, brand identity = lookbook + models + photographic direction. Seasonal lookbook shoots, brand book, packaging.

Service details →
08

Influencers & TikTok Shop

Fashion creators chosen with you, brand by brand; TikTok Shop account and creator programme setup where it is open to sellers in your target market. A 12-month collection calendar.

Service details →
The platforms we use in fashion

E-commerce + marketplace + social channels

Shopify Fashion themes + Klaviyo
WooCommerce Custom size/variant management
Trendyol One of the main marketplaces for fashion in Türkiye
Hepsiburada Moda Turkish marketplace
Zalando (DE/EU) A marketplace channel for selling fashion into Europe
Amazon Fashion (UK/DE/US) International FBA
TikTok Shop Live selling, in the markets where it is open
Instagram Shopping Catalogue + Reels Shopping
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What fashion brands ask

Fashion digital growth — FAQ

How will you reduce our return rate?

Detailed size charts + product measurements + model height/size + a "runs large/runs small" filter in customer reviews + AI-based fit suggestions. We measure the effect by tracking return reasons and rates, and set the target with you based on your current data.

How do you set up selling on TikTok Shop?

Where TikTok Shop is open to sellers in your target market, we handle account, catalogue and creator-programme setup. Eligibility and fees vary by market and are confirmed in the first call. Results depend on product, pricing and budget; we set targets together after reviewing your data.

How will you choose influencers?

We analyse engagement rate (>3% nano, >2% micro), audience demographics (age + gender + location) and past sponsored content performance. Based on these criteria we recommend a mix of accounts to fit your budget.

How do we escape the seasonal discount cycle?

A drop/launch system (a limited collection every month), a loyalty programme (early access) and a VIP segment (high spend → a personal stylist) build sales without discounts. Brand value is protected.

Which market is best for selling abroad?

The UK and Germany are large markets with well-developed payment and logistics infrastructure. Multi-channel with Shopify Markets, Amazon Fashion FBA and the Zalando partner programme. We build a strategic 12-month plan.

We can't compete on Trendyol — what do we do?

On Trendyol: sponsored product ads, campaign and flash deal participation, and rich product content. In parallel, build loyalty customers through your own store to reduce dependence on Trendyol.

A free initial call for your fashion brand

Let's talk for 30 minutes — and map out your fashion brand's digital growth roadmap together

We review your current e-commerce, influencer and TikTok Shop setup, then present 3 clear growth recommendations.

Call now

Pan Innovation House

Call us

By phone

+90 543 930 12 72

Our phone line is open every day.

WhatsApp on your phone

Scan with your phone camera. The chat opens with your message ready.

Prefer that we call you? Leave your details