Pan Innovation House Pan Innovation House
Growth partner for fashion, apparel and footwear brands

We move your fashion brand into seasonal e-commerce and influencer-driven growth.

In fashion, speed is everything. Seasonal collections, influencer activation, return rate management, social commerce — every link runs from one team.

Sound familiar?

The problems fashion brands tell us about

We can't catch trends; we're too slow

Fashion trends change every 6-8 weeks. A fast collection launch, a drop system and a social trend-spotting system aren't in place.

We worked with an influencer and decided it "wasn't worth it"

The wrong influencer (big following, low engagement) or the wrong brief. In fashion, the nano-micro influencer network isn't being used correctly.

Our return rate is so high it's eating our margin

Size charts, product measurements and fit guides are inadequate. In fashion, 30-50% returns have become the norm, but with the right management it drops to 15%.

We're entering TikTok Shop — but how?

TikTok Shop has exploded in fashion. Live shopping, an affiliate programme, creator partnerships — the ecosystem for the new channel hasn't been built.

The full package for fashion

Everything your fashion brand needs

From seasonal collection management to TikTok Shop, the influencer network to lookbook production — every link.

The platforms we use in fashion

E-commerce + marketplace + social channels

Shopify Fashion themes + Klaviyo
WooCommerce Custom size/variant management
Trendyol Türkiye's leading fashion marketplace
Hepsiburada Moda Turkish marketplace
Zalando (DE/EU) The EU's leading fashion marketplace
Amazon Fashion (UK/DE/US) International FBA
TikTok Shop Live shopping + creator programme
Instagram Shopping Catalogue + Reels Shopping
12+ Fashion brand experience
80+ Nano-micro influencer network
-40% Return rate improvement (fit guide)
25+ Creatives produced monthly
What fashion brands ask

Fashion digital growth — FAQ

How will you reduce our return rate?

Detailed size charts + product measurements + model height/size + a "runs large/runs small" filter in customer reviews + AI-based fit suggestions. Set up correctly, returns drop from 30% to 15%.

How is TikTok Shop set up, and what does it deliver?

TikTok Shop account opening + a product catalogue + a creator programme (10-20% affiliate) + live shopping events. In fashion, monthly sales of 100K-1M TL are possible. We handle setup and management.

How will you choose influencers?

We analyse engagement rate (>3% nano, >2% micro), audience demographics (age + gender + location) and past sponsored content performance. We have an active network of 80+ and recommend a mix to fit your budget.

How do we escape the seasonal discount cycle?

A drop/launch system (a limited collection every month), a loyalty programme (early access) and a VIP segment (high spend → a personal stylist) build sales without discounts. Brand value is protected.

Which market is best for selling abroad?

The UK/DE are the largest, with easy payments and logistics. Multi-channel with Shopify Markets, Amazon Fashion FBA and the Zalando partner programme. We build a strategic 12-month plan.

We can't compete on Trendyol — what do we do?

On Trendyol: boost ads + Trendyol listing management + flash deal participation + A+ content. In parallel, build loyalty customers through your own store to reduce dependence on Trendyol.

A free consultation for your fashion brand

Let's talk for 30 minutes — and map out your fashion brand's digital growth roadmap together

We review your current e-commerce, influencer and TikTok Shop setup, then present 3 clear growth recommendations.

Call Free strategy call