Pan Innovation House Pan Innovation House
Growth partner for construction and real estate brands

Qualified buyers for your projects, serious investors for your agency.

Promotional films, 3D visualisation, digital sales channels, lead generation and CRM automation for construction firms, real estate brands and property investment companies. From project sales to individual apartments.

Sound familiar?

The problems construction and real estate brands face

Our sahibinden listings get buried

You are on sahibinden and hurriyetemlak to sell high-budget projects, but clicks are low. Photos, descriptions and paid boost usage are weak.

Our website feels like a brochure

The project page has 5-6 photos, floor plans as PDFs and no online appointments. When customers want details they are pushed to WhatsApp — and we lose them.

Our leads are indecisive

We run Google/Meta Ads, but the people who come say they are "just looking". No budget, unable to decide. The audience targeting is wrong.

The sales team doesn't follow up

There is no CRM; incoming leads are tracked in Excel with no reminders. After a week they are forgotten.

The full package for construction and real estate

Everything your construction/real estate brand needs

Project + leads + CRM. All three run in one team.

The platforms we use in construction and real estate

Lead gen + CRM + listing ecosystem

sahibinden.com One of Türkiye's busiest property listing platforms
hurriyetemlak.com Property listing platform
zingat.com Modern property platform
Google Lead Form Project lead capture
Meta Lead Ads + CAPI Demographic targeting
Pipedrive / HubSpot CRM Sales process management
Matterport 3D Tour Virtual tours
WhatsApp Business API Customer communication
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What construction and real estate brands ask

Construction/real estate digital marketing — FAQ

Do you build a dedicated site per project?

For large projects, yes — a dedicated landing page and microsite per project. For smaller projects, dynamic project pages on the main site. Both are possible, depending on budget.

Is drone filming included?

Drone filming can be added to the scope: the project location, its surroundings (sea, views) and an overall view. Shoots are planned with licensed drone pilots and the required flight permissions; scope and fee are set out in the proposal.

How do you improve lead quality?

A pre-qualification form: budget range, number of rooms, unit type (investment vs living), purchase timeline. These questions filter for qualified prospects before the form.

How do you build audiences for high-budget investors?

On Meta Ads: high purchasing power demographics, lookalikes from your existing buyer list, interests (luxury, international real estate). The audience is small, so we measure success by enquiries that turn into meetings rather than by clicks.

Do you set up a CRM?

Yes. We build the real estate sales pipeline in Pipedrive or HubSpot: lead stages, automatic reminders, a sales team dashboard. Training and onboarding included.

How do estate agents find clients?

Estate agents find clients through listings that stand out on property portals, Google and Meta ads targeted by area and budget, a website that builds trust, and a follow-up routine that does not let enquiries slip. For an enquiry to turn into a sale, it needs a fast response and tracking with reminders in a CRM. PAN reviews your performance on sahibinden and other Turkish property portals and makes recommendations, sets up pre-qualification forms that ask about budget range, number of rooms and purchase timing, and connects incoming enquiries to a sales pipeline in Pipedrive or HubSpot.

A free initial call for your construction/real estate brand

30 minutes on growing your project and portfolio sales online

We review your current sahibinden and hurriyetemlak performance, lead flow and CRM setup, then present 3 clear recommendations.

Pan Innovation House

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By phone

+90 543 930 12 72

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