B2B dealer systems, e-commerce infrastructure and export-focused digital growth for furniture manufacturers, metal and industrial companies, manufacturers in the organised industrial zone (OSB) and e-commerce brands in Kayseri. Our team in Gaziantep also builds production tracking, warehouse and ERP-connected mobile software for factories in Kayseri. Delivered remotely, with visits to Kayseri whenever they are needed.
Kayseri is one of Türkiye's strongest industrial and furniture production centres. Its organised industrial zone (OSB) is among the country's largest; furniture, metal, white goods and food production are dense. The production and export muscle is strong, but at most companies digital sales and B2B digitalisation lag behind that strength.
Furniture manufacturers sell into the domestic market through a wide dealer network; dealer management, however, still runs largely on the telephone, Excel and printed sample catalogues. An online dealer or B2B portal, a digital catalogue and order automation are both a serious efficiency gain and a growth opportunity.
Export potential is high; furniture and decorative products can be opened up to the global market with a multilingual site, marketplaces such as Amazon and Etsy, and overseas advertising.
Kayseri OSB is one of Türkiye's largest organised industrial zones; it houses thousands of companies, high employment and a strong supply chain. In this ecosystem companies are each other's suppliers and customers, so a well-built B2B digital presence opens doors not only to end consumers but to corporate buyers within the city and across the region.
The city's trading culture is pragmatic and results-focused; no decision is made without a clear conversation about return on investment (ROI). What is sought here, therefore, is a partner who talks about the work in numbers and delivers measurable results.
Kayseri is one of Türkiye's furniture production centres and a strong industrial city. Our B2B, dealer network and e-export packages fit Kayseri companies exactly.
Common situations on the production and dealer side, and how we approach them.
The problem. Dealer orders are taken by telephone and in Excel; there are errors, delays and tracking problems.
Our approach. We digitise the process with an online dealer portal, customer-level price lists and order automation, cutting errors and operational load.
The problem. Production is strong but no enquiries come from the web; there is either no site, or it has never become a catalogue.
Our approach. We turn the web into a steady lead channel with a multilingual corporate and catalogue site, a quote form and Google Ads.
The problem. The domestic market is saturated; exports are wanted, but there is no digital infrastructure and no visibility.
Our approach. We reach overseas buyers with a multilingual site, Amazon and Etsy operations and 'furniture supplier' SEO.
The problem. There is a manufacturer identity but no brand identity; products are unbranded and squeezed into price competition.
Our approach. We carry the manufacturer into a brand with a logo, a catalogue and a product labelling system, and lift the margin.
The problem. Advertising and sales data are scattered; nobody knows which channel pays, and decisions are made on guesswork.
Our approach. We combine ERP and advertising data in a Looker Studio dashboard, making ROI clear and decisions data-led.
We set the order around the reality of Kayseri's production, dealer networks and exports.
A B2B dealer portal and a B2C store: customer-level pricing, MOQ, current accounts and order management together.
02A dealer panel, order automation and ERP/stock integration; a field or dealer mobile app where it is needed.
03A multilingual (TR/EN) corporate and catalogue site: product groups, quote form, certificate downloads, fast loading.
04Search + PMax for domestic dealers and retail and for overseas buyers; catalogue ads through Merchant Center.
05Visibility in local 'Kayseri mobilya' searches and in export searches such as 'furniture supplier Turkey'.
06From a manufacturer identity to a brand identity: logo, catalogue, product labelling system and lookbook.
In Kayseri the decision is usually made by the business owner or the manager of a family company; the process is cautious and reference-led. Before moving to a new supplier, people want to see 'who did what, and how'. So in a first meeting it is not show that makes the difference, but concrete examples of similar work and a clear implementation plan.
Trust and continuity are fundamental in B2B relationships; once a supplier is trusted, the relationship lasts for years. WhatsApp and the telephone take the lead for quick communication, but corporate decisions call for a face-to-face meeting and a clear contract. For companies with a dealer network, the most persuasive argument is that digital makes the dealer's job easier: fast ordering, clear pricing and live stock visibility.
These are illustrative scenarios, not real client cases. Results vary by sector, budget and starting point; we agree target values in writing before work begins.
Situation. There is a domestic dealer network, but orders are taken by telephone and in Excel; the process is error-prone and slow.
Our approach. Online dealer portal + customer-level price lists + order automation + ERP integration.
Intended outcome. Digitised dealer orders; fewer errors and a lighter operational load.
Situation. The domestic market is saturating and the company wants to move abroad.
Our approach. Multilingual site + Amazon and Etsy operations + 'furniture supplier' SEO + overseas advertising.
Intended outcome. New export enquiries and a branded overseas sales channel.
Situation. There is strong production capacity, but no enquiries come from the web.
Our approach. Corporate catalogue site + quote form + Google Ads + a LinkedIn presence.
Intended outcome. A steady, trackable flow of B2B quotation requests from the web.
We clarify manufacturer processes such as dealer systems, MOQ, current accounts and the ERP connection during discovery and build the digital structure around them.
We talk about the work in numbers: a Looker Studio dashboard, clear KPIs and a monthly review; not decorative, but measurable.
Day-to-day work runs over video calls and WhatsApp; for critical meetings an on-site meeting in Kayseri is arranged.
Yes. A dealer panel, customer-level price lists, MOQ rules, order and current account tracking and ERP integration — we take your dealer network off the telephone and out of Excel and let you manage it digitally.
We do not have a fixed visiting schedule. For critical moments such as strategy meetings, quarterly reviews and launches, an on-site meeting in Kayseri is arranged; its frequency and travel costs are set out in the proposal. Day-to-day work runs over video calls and WhatsApp.
Yes. Multilingual (TR/EN) product catalogues, a quote request form, certification documents and a fast-loading corporate site; it is the structure we build most often for industrial companies.
First we identify the target market and product group; then we build a phased, measurable plan with a multilingual site, marketplaces such as Amazon and Etsy, and overseas advertising.
For visibility in local searches such as 'Kayseri mobilya' (furniture) and 'Melikgazi web tasarım' (web design), we run Google Business Profile and local SEO work. We do not guarantee rankings; we report on the work regularly with Search Console and Google Business Profile data.
With a Looker Studio dashboard, clear KPIs and a monthly review; advertising and sales data on one screen, in a form you can actually read. Not decorative — a report you can make decisions with.
It is usually possible. The dealer panel connects to your ERP, such as Logo or Netsis (widely used Turkish ERPs) or SAP, through the routes the vendor supports (API, service layer or an approved import); it does not write directly into the ERP's database tables. The route depends on the version and licence and is agreed in writing during discovery.
It depends on the product group. Accessories, small furniture and decorative items work well on marketplaces because shipping costs are manageable; for large-volume furniture, your own multilingual site and a B2B buyer strategy is more efficient. We set a clear direction for your product in the first conversation.
Send us your production and dealer requirements; we will reply within one working day.
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