B2B dealer systems, e-commerce infrastructure and export-focused digital growth for furniture manufacturers, metal and industrial companies, manufacturers in the organised industrial zone (OSB) and e-commerce brands in Kayseri. Delivered remotely, with visits to Kayseri whenever they are needed.
Kayseri is one of Türkiye's strongest industrial and furniture production centres. Its organised industrial zone (OSB) is among the country's largest; furniture, metal, white goods and food production are dense. The production and export muscle is strong, but at most companies digital sales and B2B digitalisation lag behind that strength.
Furniture manufacturers sell into the domestic market through a wide dealer network; dealer management, however, still runs largely on the telephone, Excel and printed sample catalogues. An online dealer or B2B portal, a digital catalogue and order automation are both a serious efficiency gain and a growth opportunity.
Export potential is high; furniture and decorative products can be opened up to the global market with a multilingual site, marketplaces such as Amazon and Etsy, and overseas advertising.
Kayseri OSB is one of Türkiye's largest organised industrial zones; it houses thousands of companies, high employment and a strong supply chain. In this ecosystem companies are each other's suppliers and customers, so a well-built B2B digital presence opens doors not only to end consumers but to corporate buyers within the city and across the region.
The city's trading culture is pragmatic and results-focused; no decision is made without a clear conversation about return on investment (ROI). What is sought here, therefore, is a partner who talks about the work in numbers and delivers measurable results.
Kayseri is one of Türkiye's furniture production centres and a strong industrial city. Our B2B, dealer network and e-export packages fit Kayseri companies exactly.
The situations we meet most often on the production and dealer side, and how we solve them.
The problem. Dealer orders are taken by telephone and in Excel; there are errors, delays and tracking problems.
Our solution. We digitise the process with an online dealer portal, customer-level price lists and order automation, cutting errors and operational load.
The problem. Production is strong but no enquiries come from the web; there is either no site, or it has never become a catalogue.
Our solution. We turn the web into a steady lead channel with a multilingual corporate and catalogue site, a quote form and Google Ads.
The problem. The domestic market is saturated; exports are wanted, but there is no digital infrastructure and no visibility.
Our solution. We reach overseas buyers with a multilingual site, Amazon and Etsy operations and 'furniture supplier' SEO.
The problem. There is a manufacturer identity but no brand identity; products are unbranded and squeezed into price competition.
Our solution. We carry the manufacturer into a brand with a logo, a catalogue and a product labelling system, and lift the margin.
The problem. Advertising and sales data are scattered; nobody knows which channel pays, and decisions are made on guesswork.
Our solution. We combine ERP and advertising data in a Looker Studio dashboard, making ROI clear and decisions data-led.
We set the order around the reality of Kayseri's production, dealer networks and exports.
A B2B dealer portal and a B2C store: customer-level pricing, MOQ, current accounts and order management together.
02A dealer panel, order automation and ERP/stock integration; a field or dealer mobile app where it is needed.
03A multilingual (TR/EN) corporate and catalogue site: product groups, quote form, certificate downloads, fast loading.
04Search + PMax for domestic dealers and retail and for overseas buyers; catalogue ads through Merchant Center.
05Visibility in local 'Kayseri mobilya' searches and in export searches such as 'furniture supplier Turkey'.
06From a manufacturer identity to a brand identity: logo, catalogue, product labelling system and lookbook.
In Kayseri the decision is usually made by the business owner or the manager of a family company; the process is cautious and reference-led. Before moving to a new supplier, people want to see 'who did what, and how'. So in a first meeting it is not show that makes the difference, but concrete examples of similar work and a clear implementation plan.
Trust and continuity are fundamental in B2B relationships; once a supplier is trusted, the relationship lasts for years. WhatsApp and the telephone take the lead for quick communication, but corporate decisions call for a face-to-face meeting and a clear contract. For companies with a dealer network, the most persuasive argument is that digital makes the dealer's job easier: fast ordering, clear pricing and live stock visibility.
Situation. There is a domestic dealer network, but orders are taken by telephone and in Excel; the process is error-prone and slow.
Our approach. Online dealer portal + customer-level price lists + order automation + ERP integration.
Outcome. Digitised dealer orders; fewer errors and a lighter operational load.
Situation. The domestic market is saturating and the company wants to move abroad.
Our approach. Multilingual site + Amazon and Etsy operations + 'furniture supplier' SEO + overseas advertising.
Outcome. New export enquiries and a branded overseas sales channel.
Situation. There is strong production capacity, but no enquiries come from the web.
Our approach. Corporate catalogue site + quote form + Google Ads + a LinkedIn presence.
Outcome. A steady, trackable flow of B2B quotation requests from the web.
We are at home in manufacturer processes such as dealer systems, MOQ, current accounts and ERP; you work with a team that knows B2B.
We talk about the work in numbers: a Looker Studio dashboard, clear KPIs and a monthly review; not decorative, but measurable.
Day-to-day work over video calls and WhatsApp; for critical meetings we are in Kayseri.
Yes. A dealer panel, customer-level price lists, MOQ rules, order and current account tracking and ERP integration — we take your dealer network off the telephone and out of Excel and let you manage it digitally.
If we have an active client in Kayseri, one or two on-site visits a month is standard; face-to-face has priority at critical moments such as strategy meetings, quarterly reviews and launches.
Yes. Multilingual (TR/EN) product catalogues, a quote request form, certification documents and a fast-loading corporate site; it is the structure we build most often for industrial companies.
First we identify the target market and product group; then we build a phased, measurable plan with a multilingual site, marketplaces such as Amazon and Etsy, and overseas advertising.
We take clients to the top of the results for local searches such as 'Kayseri mobilya' and 'Melikgazi web tasarım'; Google Business Profile management is a standard service.
With a Looker Studio dashboard, clear KPIs and a monthly review; advertising and sales data on one screen, in a form you can actually read. Not decorative — a report you can make decisions with.
In most cases, yes. We set up stock, price and order synchronisation with common systems such as Logo, Netsis and SAP; if you have custom or local software, we produce a clear integration plan based on the state of its API.
It depends on the product group. Accessories, small furniture and decorative items work well on marketplaces because shipping costs are manageable; for large-volume furniture, your own multilingual site and a B2B buyer strategy is more efficient. We set a clear direction for your product in the first conversation.
Send us your production and dealer requirements; our Kayseri team will get back to you.
Message us on WhatsApp →Share your requirement and we will prepare a quotation with a clear scope and budget.
Request a quote →We will review your current dealer and digital sales structure and map out your roadmap.
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