Branding, multilingual websites, e-export and digital growth for pestil and köme producers, rosehip and food businesses, mining companies and cave and highland tourism operators in Gümüşhane; delivered remotely, and on site in Gümüşhane when needed.
Gümüşhane's signature product is pestil and köme: this traditional, geographically indicated food, made from mulberry and walnut, has made the city known across the country. Gümüşhane on its own supplies almost all of Türkiye's pestil and köme production; with thousands of tonnes made each year, it holds a national monopoly in this field.
Pestil and köme are now opening up to the world market: with contacts in Baku, the Chinese market as a target and participation in international food fairs, the sector is turning towards export. This is strong potential that multilingual e-commerce and a B2B set-up can grow.
The rosehip is the city's second agricultural brand: Gümüşhane is the gene centre of the rosehip and home to dozens of varieties, and this geographically indicated product is valuable for marmalade, tea and health products. Other crops such as mulberry and walnut also feed the pestil and köme chain.
Mining is both a historic and a current line of business: the city takes its name from its silver mines, and today gold, copper and lead-zinc have a place in the regional economy. Mineral concentrate carries potential for B2B export.
Tourism is a strong asset: the Karaca Cave, one of Türkiye's largest, and the Kadırga and Santa highlands are attractions for nature and culture tourism. This is a digital opportunity for accommodation and tour operators.
Gümüşhane's opportunity is to turn its pestil and köme monopoly and its natural products into digital value: taking pestil into geographically indicated, packaged and branded exports, the rosehip into a health food brand, and the cave and highlands into multilingual tourism marketing. The product and the story are strong; what is missing is digital visibility and brand.
Gümüşhane is a geographically indicated food hub that supplies almost all of Türkiye's pestil and köme production, the gene centre of the rosehip, and a tourism destination with the Karaca Cave and its highlands. Our pestil and köme e-export, food branding and tourism packages are a precise fit for Gümüşhane.
The situations we meet most often in pestil and köme, rosehip and tourism, and how we solve them.
The problem. Pestil and köme, where the city holds a national monopoly, are often sold unbranded and through scattered channels.
Our solution. With a brand built on the geographical indication and the mulberry and walnut story, packaging and multilingual e-commerce, we turn pestil into value-added, branded exports.
The problem. Export starts with trade fair contacts, but digital does not generate continuous demand.
Our solution. With a multilingual B2B site and 'fruit pulp / pestil supplier' content, we build a steady flow of enquiries between trade fairs as well.
The problem. The advantage of being the rosehip gene centre is not turned into a brand.
Our solution. With a brand that emphasises health and natural production, plus content and e-commerce, we open rosehip products up to value-added sales.
The problem. Mineral concentrate is produced, but there is no digital visibility to international buyers.
Our solution. With a multilingual site focused on technical specifications and capacity, plus LinkedIn, we reach industrial buyers.
The problem. The Karaca Cave and the highlands are not promoted enough digitally.
Our solution. With a multilingual site and visual content, we direct cave and highland tourism to the business.
The problem. Marketing is running, but the return is not tracked.
Our solution. We measure export enquiries, online orders and bookings separately and put the budget into the most efficient channel.
Situation. A national monopoly, but the product is unbranded and sold through scattered channels.
Our approach. Geographically indicated brand + packaging + multilingual e-commerce + trade fairs and B2B.
Outcome. Branded, value-added sales to the Gulf, China and the whole country.
Situation. The gene centre advantage exists, but it does not turn into a brand.
Our approach. Health and natural production brand + content + e-commerce.
Outcome. Branded sales in a value-added, health-led market.
Situation. Concentrate is produced, but there is no international visibility.
Our approach. Technical and capacity site + specifications + LinkedIn.
Outcome. Qualified B2B enquiries from industrial buyers.
Situation. There is nature tourism value, but weak digital promotion.
Our approach. Multilingual site + visual content + targeted advertising.
Outcome. More cave and highland tourism guests.
In Gümüşhane, long-established family pestil and köme firms and mining licence holders set the tone; the chambers of trade and industry are active, and a new generation is turning towards trade fairs and export. Decisions are usually owner-centred, and product quality and tradition matter.
In pestil and köme, the geographical indication, taste and packaging come first; in rosehip, health and natural production; in mining, capacity and specification. Communication runs by telephone and WhatsApp, and in exports and branding people look for a concrete return supported by trade fairs.
We set the priorities according to the reality of Gümüşhane's pestil and köme monopoly, its rosehip and its tourism. From a pestil producer to a rosehip processor, from a mining company to a highland tourism business, we prepare a digital set-up that matches each business's own strengths, turning national leadership in pestil and köme and the region's natural products into brand, e-export and tourism. We translate the centuries-old recipe for mulberry and walnut pestil, the advantage of being the rosehip gene centre and the technical strength of mineral concentrate into the language of the right buyer, and take each one to the market it deserves.
An identity that turns pestil and köme into a geographically indicated, packaged brand ready for export.
02E-commerce that sells pestil and köme, rosehip and regional food both at home and for export.
03Visibility in 'pestil / fruit pulp supplier' export searches and 'Gümüşhane pestil' local searches.
04Appetising visual content for pestil production, rosehip and the Karaca Cave.
05A multilingual site for food B2B and export; a technical specification site for mining.
06Export and domestic consumer demand in pestil; seasonal targeting in tourism.
We take national leadership in pestil and köme into e-export and nationwide sales through a geographically indicated, packaged brand.
We turn the rosehip into a value-added brand through the story of health and the gene centre.
We run pestil and köme e-export, rosehip branding and cave and highland tourism with the same team.
Yes. With a brand built on the geographical indication and the mulberry and walnut story, multilingual e-commerce and a trade fair and B2B set-up, we take pestil and köme to the Gulf, China and the whole country.
Yes. With a brand that emphasises the gene centre and health and natural production, plus content and e-commerce, we open rosehip marmalade, tea and related products up to value-added sales.
Yes. With a multilingual site built around technical detail, capacity and concentrate specifications, plus LinkedIn, we reach industrial buyers.
With a multilingual site, visual content and targeted advertising, we direct cave and highland tourism guests to your business.
Yes. With packaging, branding and certification we turn pestil and köme into a value-added product that is ready for the shelf and for export.
We position you for 'Gümüşhane', 'Gümüşhane pestil' and sector-specific searches, and we manage your Google Business Profile.
Pestil and köme, rosehip, mining or highland tourism — write in what you need and our Gümüşhane team will come back quickly.
Message us on WhatsApp →Tell us your product (pestil, rosehip, minerals) and your target market, and we will prepare a tailored proposal.
Request a proposal →We will review your brand and your e-commerce and export channels, then present a growth plan.
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