Customers buy food every month, but there's no subscription
Pet food, litter, vitamins and parasite products are repeat purchases. No subscription model is in place; customers are re-won every month.
Growth partner for pet shop and pet care brands
We grow your pet brand with pet food subscriptions and adorable content.
In the pet category, food subscriptions, the right content and a loyal community are everything. Subscription-ready e-commerce infrastructure, collaborations with pet creators and performance marketing, from one team.
Sound familiar?
What pet brands tell us when they arrive
What do we do differently while Petlebi exists?
Petlebi is a giant. For niche/premium products (special diet food, organic treats) your own store can be strong — but the strategy is missing.
Our social media is weak; we can't produce the cute content
Pet content is easily shared on social media, but it needs steady production. Reels, TikTok and collaborations with pet creators are missing.
Our ads look like a "pet food seller", not a brand
You're running generic product catalogue ads. There's no brand story, no pet-ownership lifestyle, no loyalty-building content.
The full package for pet
Everything your pet brand needs
From e-commerce infrastructure to collaborations with pet creators, content production to the subscription model — every link.
01
Subscription-Powered E-Commerce
Food/litter subscriptions with Shopify + Recharge. Personalised product recommendations by pet type and age, automated delivery flows.
Service details → 02Instagram + TikTok Pet Content
Adorable pet content (Reels, TikTok), pet-ownership guides, customer pet UGC campaigns; monthly volume is agreed in the proposal.
Service details → 03Meta Ads (Pet Owner Targeting)
Cat owners, dog owners and pet-interest segments. UGC + pet video creative, CAPI in place.
Service details → 04Google Ads (PMax + Shopping)
PMax + Shopping for specific searches such as "adult dog food" or "hypoallergenic cat food". Merchant Center setup.
Service details → 05Pet-Friendly Website
Filtering by pet type/age/breed, feeding guides, vet-approved content, certificate badges.
Service details → 06SEO and GEO
Organic traffic through pet care guides ("puppy feeding", "cat coat care"). Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 07Brand & Packaging
A warm, friendly, part-of-the-family brand identity for the pet category. Packaging design + a product labelling system.
Service details → 08Pet-Influencers & Strategy
Collaborations with cat and dog accounts chosen with you, brand by brand, with contracts, briefs and sales measurement. A 12-month growth roadmap.
Service details → The platforms we use in pet
E-commerce + marketplace + social channels
Shopify Recharge food subscriptions + Klaviyo
WooCommerce Flexible customisation
Petlebi One of Türkiye's online channels focused on pet products
Trendyol Turkish marketplace (Pet category)
Hepsiburada Turkish marketplace
Amazon TR Domestic + EU FBA
Instagram Shopping Pet community + Shop tab
TikTok Shop Selling through short video, where open to sellers in your target market
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What pet brands ask
Pet digital growth — FAQ
Does a food subscription really work?
It suits regularly bought products such as pet food and litter. A subscriber discount automates repeat orders and customers stop worrying about running out; we measure the effect through repeat purchase rate and customer lifetime value (LTV).
Is our own store worth building when Petlebi exists?
For niche and premium products, often yes. For special diet food, organic treats and boutique accessories, your own store carries higher margins. Petlebi = a traffic source; your own store = loyalty + subscriptions.
Which social channels suit pet brands?
Instagram Reels and TikTok usually lead; Pinterest is a secondary channel for care guides. LinkedIn is rarely needed in this category. The monthly content volume is agreed in the proposal.
How do you work with pet creators?
We choose the accounts with you, brand by brand (cats, dogs and exotic pets, including niches such as dog training). Contracts, creative briefs and sales measurement are in scope; creator fees are a separate budget.
Are there restrictions on health claims?
Yes. Treatment and health claims on pet products are subject to regulation and ad policies. We keep product claims within your label and documentation and avoid treatment claims; copy is submitted for your approval before it goes live.
How does a pet UGC campaign run?
Collecting pet photos and product usage videos from customers (hashtag + discount incentive), then using the best content as ad creative. We measure how customer content performs in ads against other creatives.
A free initial call for your pet brand
30 minutes to map out your pet brand's digital growth roadmap
We review your current e-commerce, subscription and social media setup, then present 3 clear growth recommendations.
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