We get lost next to Idefix/Kidega
The big platforms carry giant catalogues. In niche categories (children's books, art supplies, model aircraft, Lego) you have a local brand advantage, but it goes unused.
Growth partner for book, stationery and hobby brands
We take your niche brand to community-driven e-commerce and a loyal subscriber community.
In the book/stationery/hobby market, niche content and a loyal community are everything. Content marketing, Instagram and TikTok, subscription boxes and collaborations with niche creators: we grow your brand with you.
Sound familiar?
What book/stationery/hobby brands tell us
We can't produce content or read the niche audience
In hobby categories the audience is deeply knowledgeable, hardcore. Generic content doesn't work; you need expert-level BookTok, hobby reviews and tutorials.
We need constant seasonal campaigns but have no plan
Back to school, half-term holidays, KPSS-LGS exam seasons, semester gifting — demand peaks are seasonal. Campaign planning + stock management + an advertising calendar are not in place.
Could we run a subscription box model?
Monthly book boxes and hobby supply subscription boxes are trending, but the operation is complex. Stock management, personalisation and shipping automation are not in place.
The full package for the book/stationery/hobby sector
Everything your niche brand needs
Every link in the chain, from niche content production to community marketing, the subscription box model to Etsy exports.
01
Niche-Focused E-commerce
Monthly book/hobby box subscriptions with Shopify + Recharge. Age/level filtering, wishlists, gift cards, Klaviyo automation.
Service details → 02Instagram + TikTok + YouTube
BookTok, Bookstagram, hobby tutorials, product reviews. Micro-influencer collaborations in niche categories; monthly volume is agreed in the proposal.
Service details → 03Meta Ads (Niche Targeting)
Book-reading interests, hobby page followers, child age-group segments. UGC review video creative.
Service details → 04Google Ads (Search + Shopping)
Specific searches such as "English book recommendations" and "oil painting starter set". Shopping + PMax as standard.
Service details → 05Niche E-commerce Website
Category-specific filters (age, level, author, brand), reviews, curated picks, a blog/magazine area. Mobile-first.
Service details → 06SEO and GEO
Organic traffic through book reviews, hobby guides and comparison lists. Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 07Brand & Packaging
Niche brand identity (a lifestyle feel), packaging design, a personal message card system, subscription box packaging design.
Service details → 08Niche Influencer & Community
BookTok creators, hobby YouTubers and children's content creators chosen with you, brand by brand; contracts, briefs and sales measurement. A 12-month plan.
Service details → The platforms we use in the niche sector
E-commerce + marketplace + social channels
Shopify Recharge subscription boxes + Klaviyo
WooCommerce Niche filters + magazine module
Kidega Turkish children's book marketplace
Idefix Turkish book marketplace
Trendyol Turkish marketplace (books/hobby)
Hepsiburada Turkish marketplace
Amazon (TR/UK/DE) Books + hobby FBA
Etsy Art supplies + handmade hobby
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What book/stationery/hobby brands ask us
Niche digital growth — FAQ
Does our own store make sense when Idefix/Kidega exist?
In niche + premium categories, yes. For art supplies, hobby products and special-edition books your own store carries a high margin. Idefix = brand awareness; your own store = loyalty + subscription boxes. They run in parallel.
Does the subscription box model work?
It can work for the right products. The "monthly surprise box" is a familiar model in hobbies and books; it is personalised by age, level and interest and offered with a subscriber discount. We measure the effect through subscription length and repeat purchase rate.
How do you work with BookTok?
TikTok's book community (BookTok) can influence what readers buy. We choose suitable creators for your books with you, set up recommendation and review collaborations and an affiliate programme, and measure results with discount codes and UTM links.
Are there extra restrictions for a children's content brand?
Yes. Platform policies and the relevant regulations restrict advertising aimed at children, so targeting is aimed at parents. We build campaigns with these rules in mind, and every text and image is submitted for your approval before it goes live.
Which market is best for selling abroad?
The UK/DE/US markets for English translations of Turkish authors and art supplies from Turkish makers. Amazon Kindle Direct Publishing + Amazon FBA + Etsy (handmade category). We build the plan.
How much does product photography cost?
The fee depends on the number of products and the type of shoot (cover shots, lifestyle shots); the crew and quantity are set out in writing in the proposal.
A free initial call for your niche brand
Let's talk for 30 minutes — and map out your niche brand's digital growth roadmap together
We review your current e-commerce, subscription box ideas and niche content strategy and present 3 clear growth recommendations.