Our ads keep getting rejected
Meta + Google are very strict on health claims. Phrases such as "boosts immunity", "aids weight loss" or "prevents disease" get rejected. The account gets suspended, profit is lost.
Growth partner for vitamin, supplement and dermocosmetics brands
We grow your health brand with e-commerce built around ad policies and expert-informed content.
In the vitamin, supplement and dermocosmetics category, Meta and Google ad policies are strict. We build campaigns with ad policies in mind, avoid risky claims to protect the account, and submit copy for your and your legal adviser's approval before it goes live.
Sound familiar?
What vitamin/supplement brands tell us
We're not pharmacists — how does our brand build trust?
Turkish consumers are used to a pharmacist's recommendation on health products. Selling online needs expert endorsement, content sign-off and genuine doctor/dietitian commentary — and they're missing.
The regulations are complex: permits, labelling and claims
The production, import, labelling and product claims of food supplements are subject to the relevant ministry regulations. We recommend working with your legal or regulatory adviser on this; PAN runs the advertising, website and content side.
Is our own store worth it when Trendyol Sağlık exists?
Trendyol Sağlık is a large channel. For niche/premium products (organic vitamins, sports nutrition) your own store wins on margin, but there's no strategy.
The full package for the vitamin/supplement sector
Everything your health brand needs
Every link in the chain, from campaigns built around ad policies to expert-informed content, the subscription model to e-commerce infrastructure.
01
Subscription-Powered E-commerce
Monthly vitamin/supplement subscriptions on WooCommerce/Shopify (Recharge). A health quiz (product recommendations from 5-7 questions), Klaviyo automation, expert approval badges.
Service details → 02Meta Ads (Built Around Health Ad Policies)
Copy without health claims, expert input and certificate badges, customer videos. Account safety comes first, and copy is submitted for your approval before it goes live.
Service details → 03Google Ads (Search + Shopping)
Account and product feed setup in line with Google's healthcare product policies (some products may need additional verification), PMax and Shopping on product-name searches.
Service details → 04Instagram + TikTok Expert Content
Doctor/dietitian content collaborations, "how to choose a vitamin" guides, customer testimonials; monthly volume is agreed in the proposal.
Service details → 05Trust-Focused Website
Certification badges, production information, ingredient analysis declarations, expert input pages, genuine customer reviews.
Service details → 06SEO and GEO
Health guide content ("vitamin D deficiency", "what is collagen") with expert authors, author bios and cited sources. Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 07Brand & Packaging
In the health category, packaging = trust. Pharmaceutical-grade design, informative labelling, certification badge integration.
Service details → 08Policy + Expert Strategy
Campaign planning around ad policies, doctor and dietitian collaborations, a 12-month plan. Regulatory advice is outside our scope; we work alongside your legal adviser.
Service details → The platforms we use in the health sector
E-commerce + marketplace + social channels
Shopify Recharge subscriptions + health quiz
WooCommerce Flexible customisation + subscriptions
Ideasoft Türkiye-local infrastructure
Trendyol Sağlık Turkish health marketplace
Hepsiburada Turkish marketplace
Amazon TR Health Health category FBA
Instagram Expert content + Shop tab
Klaviyo + Health Quiz Leads + segmentation
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What vitamin/supplement brands ask us
Health digital growth — FAQ
How do you manage the ad policies?
We build campaigns with Meta's and Google's health advertising policies in mind: language without health claims that stays within your product claims ("supports your daily routine"), expert input, certificate badges and laboratory analysis information. Every text and image is submitted for your and your legal adviser's approval before it goes live; ad approval is the platform's decision.
Can we sell health products without being pharmacists?
The sale and product claims of food supplements and non-medicinal health products are subject to the relevant ministry regulations, and the online sale of medicines is governed by separate, strict rules. We recommend confirming which products you can sell through which channels with your legal or regulatory adviser. PAN runs the advertising, website and content side.
How do you provide expert endorsement?
We set up content collaborations with dietitians, nutritionists or dermatologists who already work with your brand or whom we choose together (Instagram Live, blog posts, video). Fees and usage rights are agreed in writing, and experts must follow their own professional advertising rules.
Do subscriptions make sense for vitamins?
It suits products used routinely (multivitamins, protein powder, collagen). A subscriber discount automates repeat orders; we measure the effect through repeat purchase rate and customer lifetime value (LTV).
Our own store when Trendyol Sağlık exists?
A parallel channel for niche/premium products. Trendyol Sağlık = traffic + familiar trust. Your own store = subscriptions + customer data + higher margin. The channels reinforce each other.
What does the sports nutrition category require?
Sports nutrition (protein, BCAA, creatine) is sensitive from an anti-doping point of view; independent testing such as Informed Sport builds trust. Fitness creators, athlete content and gym partnerships are worth considering.
A free initial call for your health brand
Let's talk for 30 minutes — and map out your health brand's digital growth roadmap together
We review your current e-commerce, ad policy standing and subscription infrastructure and present 3 clear growth recommendations.