Pan Innovation House Pan Innovation House
Growth partner for vitamin, supplement and dermocosmetics brands

We grow your health brand with policy-compliant ecommerce and expert-approved content.

In the vitamin/supplement/dermocosmetics category, Meta + Google ad policies are strict. Policy expertise, expert-approved content, a subscription model — we grow your brand without policy violations.

Sound familiar?

What vitamin/supplement brands tell us

Our ads keep getting rejected

Meta + Google are very strict on health claims. Phrases such as "boosts immunity", "aids weight loss" or "prevents disease" get rejected. The account gets suspended, profit is lost.

We're not pharmacists — how does our brand build trust?

Turkish consumers are used to a pharmacist's recommendation on health products. Selling online needs expert endorsement, content sign-off and genuine doctor/dietitian commentary — and they're missing.

The regulations are complex — ministry approval, production licences

Food supplements require approval from the Ministry of Agriculture + Ministry of Health. Packaging, labelling and ingredient declaration rules are strict. It takes a legal advisory ecosystem, not just marketing.

Is our own store worth it when Trendyol Sağlık exists?

Trendyol Sağlık is huge. For niche/premium products (organic vitamins, sports nutrition) your own store wins on margin, but there's no strategy.

The full package for the vitamin/supplement sector

Everything your health brand needs

Every link in the chain, from policy-compliant advertising to expert content, the subscription model to regulatory advisory.

01

Subscription-Powered Ecommerce

Monthly vitamin/supplement subscriptions on WooCommerce/Shopify (Recharge). A health quiz (product recommendations from 5-7 questions), Klaviyo automation, expert approval badges.

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02

Meta Ads (Health-Policy Compliant)

Soft benefit language ("supports general wellbeing"), pharmacist/expert testimonials, certification badges. UGC video creative. Account safety comes first.

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03

Google Ads (Search + Shopping)

Health category certification (LegitScript or neutral GMC), PMax + Shopping on specific product-name searches.

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04

Instagram + TikTok Expert Content

Doctor/dietitian content collaborations, "how to choose a vitamin" guides, customer testimonials. 15+ expert-approved creatives per month.

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05

Trust-Focused Website

Certification badges, production information, ingredient analysis declarations, expert approval pages, genuine customer reviews. Built to online pharmacy standards.

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06

SEO and GEO

Health guide content ("vitamin D deficiency", "what is collagen") + E-E-A-T (experts + author bios + sources). ChatGPT/Perplexity recommendations.

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07

Brand & Packaging

In the health category, packaging = trust. Pharmaceutical-grade design, informative labelling, certification badge integration.

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08

Policy + Expert Strategy

Ad policy compliance advisory, doctor/dietitian partnerships, online pharmacy regulatory advisory. A 12-month plan.

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The platforms we use in the health sector

Ecommerce + marketplace + social channels

Shopify Recharge subscriptions + health quiz
WooCommerce Online pharmacy module + subscriptions
Ideasoft Türkiye-local infrastructure
Trendyol Sağlık Turkish health marketplace
Hepsiburada Turkish marketplace
Amazon TR Health Health category FBA
Instagram Expert content + Shop tab
Klaviyo + Health Quiz Leads + segmentation
5+ Health brands worked with
0 Ad policy violations (12 months)
+60% LTV uplift from subscriptions
15+ Expert-approved content pieces per month
What vitamin/supplement brands ask us

Health digital growth — FAQ

How do you manage the ad policies?

We know Meta's and Google's health advertising policies. Soft benefit language ("supports general wellbeing", "supports your daily routine"), expert testimonials, certification badges, clinic/laboratory references. Policy compliance = account safety = sustainable advertising.

Can we sell health products without being pharmacists?

Food supplements don't require a pharmacy licence, but they do require production/import authorisation from the Ministry of Agriculture + Ministry of Health. An online pharmacy (actual medicines) does require a pharmacist. Whichever category you're in, we have a regulatory advisory ecosystem.

How do you provide expert endorsement?

We have a partnership network across fields such as dietitians, nutritionists and dermatologists. 3-5 expert content pieces per month (Instagram Live, blog posts, video) + UGC video collabs. Experts are paid or compensated in product + royalty-free usage rights.

Do subscriptions really make sense for vitamins?

Very much so. Vitamins/multivitamins/protein powder/collagen are used routinely. A 10-15% subscriber discount via Recharge = 3-5x LTV. Customers never stress about running out, and loyalty is high.

Our own store when Trendyol Sağlık exists?

A parallel channel for niche/premium products. Trendyol Sağlık = traffic + familiar trust. Your own store = subscriptions + customer data + higher margin. The channels reinforce each other.

What does the sports nutrition category require?

Sports nutrition (protein, BCAA, creatine) gets extra scrutiny on doping — an Informed Sport certificate is preferred. Fitness influencer partnerships, athlete UGC and gym/CrossFit partnerships are strategic.

A free consultation for your health brand

Let's talk for 30 minutes — and map out your health brand's digital growth roadmap together

We review your current ecommerce, ad policy standing and subscription infrastructure and present 3 clear growth recommendations.

Call Free strategy call