Pan Innovation House Pan Innovation House
Growth partner for electronics and tech accessory brands

We grow your tech brand with multi-marketplace e-commerce and short-form video.

In tech accessories, speed, social trends and the right pricing are decisive. Trendyol and Amazon management, short-form video and collaborations with gaming and tech creators: we grow your brand with you, end to end.

Sound familiar?

What tech accessory brands tell us

Prices on AliExpress/Trendyol have hit rock bottom

On generic products, competing with Chinese factory prices is impossible. There's room in own-brand, quality-guarantee and niche product categories, but no strategy.

Competitors are visible on TikTok and we are not

Tech accessories are a prominent category on TikTok, where new gadgets and "must-have" lists draw attention. Content production speed and creator collaborations are missing.

Our Amazon listing is invisible

Amazon SEO (keywords + bullets + A+ content), PPC advertising and review management aren't professional. You're stuck on page 5.

Where do we even start in the gaming/technical category?

Gaming accessories (mice, keyboards, headsets) are niche but big. Gamer communities, Twitch/Discord, esports partnerships — entering the ecosystem is complex.

The full package for the tech sector

Everything your tech brand needs

Every link in the chain, from multi-marketplace management to short-form video, gaming community partnerships to Amazon FBA.

The platforms we use in the tech sector

E-commerce + marketplace + social channels

Shopify Multi-channel + Klaviyo
WooCommerce Custom filters + subscriptions
Trendyol Turkish marketplace (electronics)
Hepsiburada Turkish marketplace
Amazon (TR/UK/DE/US) Tech accessory FBA + PPC
AliExpress For international sales
TikTok Shop Selling through short video, where open to sellers in your target market
Twitch + Discord For the gaming community
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What tech brands ask us

Tech digital growth — FAQ

How do we compete with AliExpress/Chinese factory prices?

You can't compete on price. Three routes: (1) Quality + warranty differentiation, (2) Niche products (something specific, for example "MagSafe-compatible for iPhone 15 Pro Max"), (3) Brand experience (premium packaging, fast shipping). Niche + brand = sustainable sales.

How do we get into TikTok Shop?

Where TikTok Shop is open to sellers in your target market, we set up and run the account, catalogue sync, a creator programme and live selling. Eligibility and fees vary by market and are confirmed in the first call. Sales volume depends on product, price and budget; we set targets with you based on your data.

How is an Amazon listing optimised?

Amazon SEO (5 backend keywords + title + bullets + A+ content), PPC (Sponsored Products + Brands), review management (Vine + follow-up email + Q&A). Amazon Brand Registry + Brand Store setup as standard.

How do we enter the gaming category?

Gaming grows through community: Twitch streamer sponsorships, a Discord server, esports tournament partnerships and gaming creators chosen with you. The brand needs a niche product range (not a generic mouse, but one built for a specific type of game).

How do you prepare cases when a new iPhone model launches?

We prepare the listing and campaign calendar in advance so that product pages and ads are ready when a new model is announced, with ad spend concentrated in the first days. Production and stock decisions are yours; we weigh up the risk of producing to rumoured dimensions with you.

How do you collect UGC content?

Collecting unboxing/usage videos from customers (discount incentives), micro creators via an affiliate programme, Instagram hashtag campaigns. The best content is reused as ad creative.

A free initial call for your tech brand

Let's talk for 30 minutes — and map out your tech brand's digital growth roadmap together

We review your current marketplace, TikTok Shop and influencer setup and present 3 clear growth recommendations.

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Pan Innovation House

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+90 543 930 12 72

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