Pan Innovation House Pan Innovation House
Growth partner for electronics and tech accessory brands

We grow your tech brand with multi-marketplace ecommerce and viral content.

In tech accessories, speed + social trends + the right pricing decide the game. Trendyol/Amazon management, TikTok Shop viral marketing, a gaming influencer network — we grow your brand end to end.

Sound familiar?

What tech accessory brands tell us

Prices on AliExpress/Trendyol have hit rock bottom

On generic products, competing with Chinese factory prices is impossible. There's room in own-brand, quality-guarantee and niche product categories, but no strategy.

It goes viral on TikTok, but we can't pull it off

Tech accessories explode on TikTok — new gadgets, "must-have" products. Content production speed + a creator network are missing.

Our Amazon listing is invisible

Amazon SEO (keywords + bullets + A+ content), PPC advertising and review management aren't professional. You're stuck on page 5.

Where do we even start in the gaming/technical category?

Gaming accessories (mice, keyboards, headsets) are niche but big. Gamer communities, Twitch/Discord, esports partnerships — entering the ecosystem is complex.

The full package for the tech sector

Everything your tech brand needs

Every link in the chain, from multi-marketplace management to TikTok Shop viral marketing, gaming partnerships to Amazon FBA.

The platforms we use in the tech sector

Ecommerce + marketplace + social channels

Shopify Multi-channel + Klaviyo
WooCommerce Custom filters + subscriptions
Trendyol Turkish marketplace (electronics)
Hepsiburada Turkish marketplace
Amazon (TR/UK/DE/US) Tech accessory FBA + PPC
AliExpress For international sales
TikTok Shop Critical for viral tech content
Twitch + Discord For the gaming community
10+ Tech brands worked with
60+ Gaming/tech influencer network
25+ Video creatives per month
+200% Sales growth with TikTok Shop
What tech brands ask us

Tech digital growth — FAQ

How do we compete with AliExpress/Chinese factory prices?

You can't compete on price. Three routes: (1) Quality + warranty differentiation, (2) Niche products (something specific, for example "MagSafe-compatible for iPhone 15 Pro Max"), (3) Brand experience (premium packaging, fast shipping). Niche + brand = sustainable sales.

How do we get into TikTok Shop?

TikTok Shop account opening + product catalogue sync + a creator partnership programme + live shopping events. In tech accessories, live shopping doing 50K-500K TL in monthly sales is ordinary. Setup + management + creator contracts are on us.

How is an Amazon listing optimised?

Amazon SEO (5 backend keywords + title + bullets + A+ content), PPC (Sponsored Products + Brands), review management (Vine + follow-up email + Q&A). Amazon Brand Registry + Brand Store setup as standard.

How do we enter the gaming category?

Gaming grows through community. Twitch streamer sponsorships, building a Discord server, esports tournament partnerships, gaming influencers (a 40+ network). The brand needs a niche product portfolio (not a generic mouse — one built specifically for MOBA).

How do you prepare cases when a new iPhone model launches?

Pre-order production based on rumoured dimensions before the Apple keynote, product listings the moment the keynote airs, heavy advertising in the first 48 hours. This cycle runs for 2-3 models a month. We manage the operation.

How do you collect UGC content?

Collecting unboxing/usage videos from customers (discount incentives), micro creators via an affiliate programme (10-20% commission), Instagram hashtag campaigns. The best content is reused as ad creative.

A free consultation for your tech brand

Let's talk for 30 minutes — and map out your tech brand's digital growth roadmap together

We review your current marketplace, TikTok Shop and influencer setup and present 3 clear growth recommendations.

Call Free strategy call