Mothers don't know us or trust us
Trust is critical in the baby category. Certificates, content, real mother reviews and a transparent production story are missing.
Growth partner for baby and mother product brands
We move your mother-and-baby brand into trust-based e-commerce and a subscription model.
In baby products, a mother's trust is everything. The right story, a mum-influencer network, a subscription model and a loyalty programme — we grow your baby brand from scratch.
Sound familiar?
The problems mother-and-baby brands tell us about
We get lost against Ebebek and Trendyol
On marketplaces, Ebebek and Trendyol dominate. Listing quality, A+ content, correct categorisation and review management aren't being handled.
We make one sale and they never come back
Nappies, baby food and care products are bought again every month, but no subscription model is in place. Every month the customer is won from scratch.
We worked with an influencer and it didn't pay off
The wrong influencer choice. In the baby category, genuine mum micro-influencers with 10-50K followers are effective — content that doesn't smell like a sponsored ad.
The full package for mother and baby
Everything your baby brand needs
From brand building to the subscription model, content production to the mum-influencer network — every link in one team.
01
Subscription-Powered E-Commerce
A nappy/baby food subscription model with Shopify + Recharge. Subscribers at a 15-25% discount = high LTV. Email/SMS automation with Klaviyo.
Service details → 02Trust-Focused Website
UX that earns a mother's trust: certificate badges, real customer reviews, production story pages, a transparent ingredient list.
Service details → 03Meta Ads (Mother Targeting)
Segments for new mothers, expectant mothers and parents of 0-3 year olds. UGC video creative, for-mothers copywriting, CAPI in place.
Service details → 04Instagram + TikTok + Pinterest
Mum-content community management, pregnancy and baby care guides, micro-influencer collaborations. 15+ UGC creatives per month.
Service details → 05Google Ads (Search + Shopping)
High-intent searches such as "organic nappies" or "hypoallergenic shampoo". PMax + Shopping as standard.
Service details → 06SEO and GEO
Organic traffic through guide content (pregnancy, baby care, nutrition). E-E-A-T expert/mother endorsement as standard. Brand recommendations on ChatGPT/Perplexity.
Service details → 07Brand & Packaging
A warm, safe, premium brand identity for baby products. Packaging design, certificate badges, a product labelling system.
Service details → 08Mum-Influencers & Strategy
A network of 50+ micro mum-influencers, with contracts, briefs and ROI measurement. A 12-month growth roadmap.
Service details → The platforms we use in mother and baby
E-commerce + marketplace + social channels
Shopify Recharge subscriptions + Klaviyo
WooCommerce Flexible customisation
Ebebek Türkiye's leading mother-and-baby marketplace
Trendyol Turkish marketplace (Mother & Baby category)
Hepsiburada Turkish marketplace
Amazon TR Domestic + UK/DE FBA
Instagram Shopping Mum community + Shop tab
TikTok Shop Critical for Gen Z mums
6+ Mother-and-baby brand experience
50+ Mum-influencer network
+40% Repeat sales from subscriptions
24 hours Certificate + content approval time
What mother-and-baby brands ask
Mother-and-baby digital growth — FAQ
Does a subscription model really work?
Ideal for regularly used products such as nappies, baby food, wet wipes and vitamins. Subscribers at a 15-25% discount via Recharge = a 3-5x LTV increase. It removes the customer's monthly reordering burden.
Is our own store worth building when Ebebek exists?
Yes — a parallel channel is optimal. Ebebek = brand awareness + familiar trust. Your own store = higher margins, customer data and subscriptions. The two are coordinated, not competing channels.
Which influencers work?
In the baby category, genuine-mum micro-influencers with 10-50K followers deliver the highest ROI. Celebrity mums with 500K+ followers are expensive and carry lower trust. Our network includes 50+ active mum micro-influencers.
Are there advertising restrictions on products with health claims?
Health claims on baby products are tightly policed (Meta and Google ad policies plus the Ministry). We handle content approval and write creatives to policy to prevent ad rejections.
Is selling abroad possible?
The EU/UK market for baby and mother products is large, but each country has its own regulations (CE, FDA equivalents). An Etsy (handmade baby products) + Amazon FBA strategy.
How do you build brand trust?
A transparent production story (factory/workshop videos), certificate badges, real customer UGC and expert endorsements (paediatrician, dietitian). A consistent trust architecture across site, social and ads.
A free consultation for your mother-and-baby brand
Let's talk for 30 minutes — and map out your mother-and-baby brand's digital growth roadmap together
We review your current e-commerce, social media and influencer setup, then present 3 clear growth recommendations.
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