Mothers don't know us or trust us
Trust is critical in the baby category. Certificates, content, real mother reviews and a transparent production story are missing.
Growth partner for baby and mother product brands
We move your mother-and-baby brand into trust-based e-commerce and a subscription model.
In baby products, a mother's trust is decisive. We build the right brand story, collaborations with parent creators, a subscription model and a loyalty programme with you.
Sound familiar?
The problems mother-and-baby brands tell us about
We get lost against Ebebek and Trendyol
On marketplaces, Ebebek and Trendyol dominate. Listing quality, A+ content, correct categorisation and review management aren't being handled.
We make one sale and they never come back
Nappies, baby food and care products are bought again every month, but no subscription model is in place. Every month the customer is won from scratch.
We worked with an influencer and it didn't pay off
The wrong influencer choice. In the baby category, genuine mum micro-influencers with 10-50K followers are effective — content that doesn't smell like a sponsored ad.
The full package for mother and baby
Everything your baby brand needs
From brand building to the subscription model, content production to collaborations with parent creators — every link in one team.
01
Subscription-Powered E-Commerce
A nappy/baby food subscription model with Shopify + Recharge. A subscriber discount and repeat-order flow. Email/SMS automation with Klaviyo.
Service details → 02Trust-Focused Website
UX that earns a mother's trust: certificate badges, real customer reviews, production story pages, a transparent ingredient list.
Service details → 03Meta Ads (Mother Targeting)
Segments for new mothers, expectant mothers and parents of 0-3 year olds. UGC video creative, for-mothers copywriting, CAPI in place.
Service details → 04Instagram + TikTok + Pinterest
Mum-content community management, pregnancy and baby care guides, micro-influencer collaborations; monthly volume is agreed in the proposal.
Service details → 05Google Ads (Search + Shopping)
High-intent searches such as "organic nappies" or "hypoallergenic shampoo". PMax + Shopping as standard.
Service details → 06SEO and GEO
Organic traffic through guide content (pregnancy, baby care, nutrition). Sourced content supported by expert input. Placement in AI answers is not guaranteed; we track visibility in Search Console.
Service details → 07Brand & Packaging
A warm, safe, premium brand identity for baby products. Packaging design, certificate badges, a product labelling system.
Service details → 08Mum-Influencers & Strategy
Collaborations with parent creators chosen with you, brand by brand, with contracts, briefs and sales measurement. A 12-month growth roadmap.
Service details → The platforms we use in mother and baby
E-commerce + marketplace + social channels
Shopify Recharge subscriptions + Klaviyo
WooCommerce Flexible customisation
Ebebek One of Türkiye's specialist channels for mother-and-baby products
Trendyol Turkish marketplace (Mother & Baby category)
Hepsiburada Turkish marketplace
Amazon TR Domestic + UK/DE FBA
Instagram Shopping Mum community + Shop tab
TikTok Shop Selling through short video, where open to sellers in your target market
2 offices Gaziantep HQ and London
TR + EN Delivered in Turkish and English
Tailored Scope written around your industry's channels
30 min Free initial call
What mother-and-baby brands ask
Mother-and-baby digital growth — FAQ
Does a subscription model really work?
It suits products used regularly, such as nappies, baby food and wet wipes. It removes the customer's monthly reordering burden; we measure the effect through repeat purchase rate and customer lifetime value (LTV).
Is our own store worth building when Ebebek exists?
In most cases, yes; the two channels run side by side. Ebebek = brand awareness + familiar trust. Your own store = higher margins, customer data and subscriptions. The two are coordinated, not competing channels.
Which influencers work?
In the baby category, parent creators with 10-50K followers who share real experience are often more credible; very large accounts cost more. We choose the accounts with you, brand by brand, and measure results with discount codes and UTM links.
Are there advertising restrictions on products with health claims?
Yes. Health claims on baby products are subject to both regulation and Meta and Google ad policies. We build campaigns with the relevant regulations and platform policies in mind; every text and image is submitted for your and your legal adviser's approval before it goes live.
Is selling abroad possible?
The EU and UK markets for baby and mother products are large, but product safety and labelling rules vary by country; you need to confirm compliance with your export adviser. Etsy (handmade baby products) and Amazon are channels worth considering.
How do you build brand trust?
A transparent production story (factory/workshop videos), certificate badges, real customer UGC and expert endorsements (paediatrician, dietitian). A consistent trust architecture across site, social and ads.
A free initial call for your mother-and-baby brand
Let's talk for 30 minutes — and map out your mother-and-baby brand's digital growth roadmap together
We review your current e-commerce, social media and influencer setup, then present 3 clear growth recommendations.