Brand build-out, multilingual websites, e-commerce and digital marketing for kaşar and gruyère cheese, honey, livestock, Sarıkamış and Ani tourism businesses in Kars. Delivered remotely, with a visit to Kars whenever it is needed.
Milk and cheese sit at the centre of Kars's economic identity: the city is strong in cattle farming and milk production and turns that milk into cheeses known far beyond the region. Geographical-indication Kars kaşar and gruyère are among the most prestigious cheeses in Türkiye; gruyère in particular is a high-value product made in only a few areas.
This cheese culture sets Kars apart from neighbouring Erzurum: while Erzurum is known for civil and göğermiş cheese, Kars's signature is kaşar, gruyère and the long-established cheese-making cluster around villages such as Boğatepe. That is a distinctive story, very well suited to being told and branded.
Beekeeping and regional produce are strong: geographical-indication Kars honey, produced with the Caucasian bee, and the equally registered Kars goose are the city's high-value gastronomic assets. These products are very well suited to reaching the consumer directly through branded e-commerce.
Tourism is Kars's rising star: the Sarıkamış ski resort feeds winter tourism and the thousand-year-old ruins of Ani feed cultural tourism, while the Eastern Express has made Kars the final stop of a romantic rail route and created nationwide attention. That flow is a major opportunity for hotels and gastronomy businesses.
Industry is limited, but agriculture-based specialised (cattle fattening) investments are planned; the backbone of the economy is the producer, the dairy and the family farm. This structure creates a producer-based trading culture in which cooperatives and geographical indication associations are influential.
Kars's opportunity is to bring its distinctive cheese and gastronomy assets and its strengthening tourism together online: taking kaşar and gruyère into a brand and cold-chain e-commerce with the geographical indication story, and the Sarıkamış-Ani-Eastern Express flow into multilingual tourism content. The value and the story are strong; what is missing is brand and digital visibility.
Kars is the home of geographical-indication kaşar and gruyère, of Caucasian bee honey and the Kars goose, and a culture and gastronomy route through Sarıkamış skiing, the ruins of Ani and the Eastern Express. Our cheese branding, food e-commerce and tourism packages fit Kars precisely.
The situations we meet most often on the cheese and food side and in tourism, and how we solve them.
The problem. Kaşar and gruyère are prestigious, but most are sold unbranded through intermediaries and the distinctiveness is not reflected in the price.
Our solution. With a brand led by the geographical indication and the village and producer story, and with cold-chain e-commerce, we sell the cheese directly and at the price it deserves.
The problem. Registered products such as honey and goose are limited to local sales.
Our solution. With branding, storytelling and e-commerce with shipping we sell Caucasian honey and the Kars goose across the country at a higher value.
The problem. The Sarıkamış-Ani-Eastern Express flow is there, but businesses take no share of it online.
Our solution. With a multilingual site, visual content and targeted advertising we direct the guests in that flow to hotels, tours and restaurants.
The problem. The dairy or farm cannot reach chains and restaurants in B2B.
Our solution. With a site built around the production and quality story and with B2B channels we reach chains, restaurants and wholesale buyers.
The problem. The cheese culture is strong, but it is not told online.
Our solution. We bring village and geography stories such as Boğatepe to the front through content and make the distinctive value of the cheese visible.
The problem. Advertising is running, but the return is not measured.
Our solution. We track sales and bookings and show the return from each channel on a transparent dashboard.
Situation. A prestigious, geographical-indication product is sold unbranded through intermediaries.
Our approach. Geographical-indication and village-story brand + cold-chain e-commerce + content.
Outcome. Branded sales direct to the consumer, at the price the product deserves.
Situation. A registered, high-value product is sold locally.
Our approach. Brand + story + e-commerce with shipping + targeted advertising.
Outcome. Higher-value, branded sales across the country.
Situation. The Eastern Express and winter tourism flow is there, but the direct channel is weak.
Our approach. Multilingual booking site + seasonal campaigns + content.
Outcome. Direct, commission-free bookings from the guests in that flow.
Situation. Quality production is there, but chains and restaurants cannot be reached in B2B.
Our approach. Production and quality story site + B2B channel + LinkedIn.
Outcome. Regular demand from chains, restaurants and wholesale buyers.
A direct, face-to-face trading culture based on producers, dairies and family farms prevails in Kars's economy; trust and ties to the region are decisive. Cooperatives and geographical indication associations are influential; your counterpart is usually the producer or the business owner.
In cheese and food, distinctiveness, the geographical indication and the story lead; in tourism, experience and visibility. The telephone and WhatsApp are the fast channels; producers welcome branding once they see that it will be reflected in the price.
We set this order around the reality of Kars's cheese and gastronomy and its tourism. From the dairy to the gruyère maker, from the beekeeper to the hotel in Sarıkamış, we give every business a digital set-up built for its needs, turning your distinctive cheese and gastronomy assets and the growing tourism into the value they deserve through a multilingual, geographical-indication and brand-led digital presence.
An identity that turns kaşar and gruyère into a prestigious brand through the geographical indication and the village story.
02Direct-to-consumer e-commerce built for the cold chain for cheese, honey and goose.
03Visibility in 'Kars kaşar/gruyère' searches and in 'Sarıkamış/Ani' tourism searches.
04Story-led visual content for cheese making, Boğatepe, Sarıkamış and the Eastern Express.
05Multilingual booking for hotels; brand-led sites for producers.
06Domestic and export targeting in cheese; season and target-market targeting in tourism.
We turn the geographical indication and village story of kaşar and gruyère into a brand and reflect that value in the price.
We turn the Sarıkamış-Ani-Eastern Express flow into direct guests for your business through multilingual tourism content.
We run cheese branding and culture and winter tourism online with the same team.
Yes. With a brand that leads on the geographical indication, cold-chain shipping and e-commerce, we take Kars kaşar and gruyère straight to the consumer and into export.
With branding, storytelling and e-commerce we open Caucasian bee honey and the Kars goose to higher-value, branded sales.
With a multilingual site, visual content and targeted advertising we direct culture and winter tourism guests to your hotel, tour or business.
Yes. With a site built around the production and quality story and with B2B channels we bring your cheese to chains, restaurants and wholesale buyers.
Yes. With content and branding that put the village, the producer and the geography first, we reflect the distinctive value of the cheese in its price.
We position you in 'Kars kaşar', 'Sarıkamış', 'Ani' and sector searches, and we manage your Google Business Profile.
Kaşar and gruyère, honey and goose, a hotel or tourism — write down what you need and our Kars team will come back to you quickly.
Message us on WhatsApp →Tell us your business (cheese, food, hotel) and your goal and we will prepare a proposal for you.
Request a proposal →We will look at your brand and your e-commerce and booking channels and present a growth plan.
Free review →
