Pan Innovation House Pan Innovation House
Jewellery + Instagram Shopping

Sell your jewellery brand on Instagram with a premium feel.

Studio macro photography, on-model application videos, an Instagram Shopping catalogue and seasonal campaigns (Valentine's Day, wedding season, Mother's Day).

Sound familiar?

Jewellery + Instagram Shopping: common problems

  • Our jewellery photographs look ordinary, with no sense of the premium
  • Shopping is not switched on in Instagram, so products carry no tags
  • We do not plan seasonal campaigns, so we miss the opportunities
What is in the package?

Jewellery + Instagram Shopping: what the package delivers

Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.

  • 01 Premium studio macro photography (15-20 products a month)
  • 02 Instagram Shopping catalogue and tagged post system
  • 03 On-model application videos (Reels)
  • 04 Seasonal campaign calendar (Valentine's Day, weddings, Mother's Day)
  • 05 Jewellery influencer collaborations (luxury segment)
Platforms we work with

The tools behind the Jewellery + Instagram Shopping package

Instagram Business + Shopping
Pinterest (wedding inspiration)
Meta Pixel + CAPI
Facebook Catalog Manager
Frequently asked questions

Jewellery + Instagram Shopping: frequently asked questions

Is jewellery photography different?

Yes. Macro lenses, controlled lighting, 360° rotation and on-model shots. It calls for expertise beyond standard product photography.

Do high-value pieces sell through Instagram?

They can, but not without trust: showing the piece on a video call, insured shipping, clearly written returns terms and certificate details. We build these into the sales flow with you; returns and shipping terms are yours to set.

Which season is strongest?

Valentine's Day, Mother's Day, the wedding season (March to September) and New Year. The seasonal campaign budget is spread across the annual plan.

How useful is Pinterest for jewellery?

It is a useful channel, especially for people looking for wedding and engagement inspiration; we measure its effect through traffic and sales from Pinterest. Board set-up is part of the package.

What determines the cost?

The fee depends on the number of products shot in macro each month, the number of videos, the size of the catalogue and the scope of influencer collaborations. Creator fees and ad spend are planned separately.

What do you need from us?

Secure access to the pieces for shoots (at your shop or a place you choose), karat, weight and stone details, certificates, your returns and shipping terms, and access to your Instagram and Facebook Business accounts.

Book a free 30-minute initial call

We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.

Call now

Pan Innovation House

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+90 543 930 12 72

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