Direct patient enquiries from the UK through Google Ads.
Direct patient enquiries from the United Kingdom for hair transplant, dental and aesthetic treatments: Google Ads UK, English landing pages, WhatsApp and CRM automation. Alongside our Gaziantep headquarters we have an office in London.
Health Tourism + Google Ads UK: common problems
- Our UK patients come through an intermediary health tourism company that charges a high commission
- We tried advertising directly in the UK and enquiry quality was poor
- My team cannot keep up with answering UK patients on WhatsApp
Health Tourism + Google Ads UK: why it works differently
In health tourism, the UK market does not work the same way as winning patients at home. The user is deciding not just on a procedure but on a travel plan that covers flights, accommodation and recovery. That means a high trust threshold and a long decision time. Searches are in English, and because competition is intense for terms such as hair transplant and dental treatment, cost per click is noticeably higher than in campaigns within Türkiye. The same user compares clinics side by side and reads forums and review sites, and only then gets in touch. The ad's job is not to win that comparison on its own, but to get onto the shortlist where the comparison happens and to start the conversation. That means designing the ad together with the communication process that follows it, not in isolation.
The second issue is language, but not in the sense of translation. Readers in the UK quickly back away from exaggerated promises and ornate wording. What they expect is clarity: the price range, who will carry out the procedure, how many days the process takes and how follow-up works after they return home. A word-for-word translation of the Turkish site does not meet this expectation, because the two texts put the emphasis in different places. On top of this come the restrictions on promoting healthcare: both the ad platform's policies and local consumer rules disallow wording that implies a guaranteed result. That is why the landing page is not translated but rewritten for the reading habits of the target market. Its job is as much to get the person ready to make contact, with no questions left hanging, as it is to persuade.
In practice, the critical points of the operation are the time difference and follow-up discipline. There is a time difference between Türkiye and the UK; if a question that arrives after office hours waits until the next day, the user will already be talking to another clinic. That is why an automatic first reply and a follow-up flow suited to local time are set up on WhatsApp. Not every enquiry carries the same weight either: when the treatment type, budget range and planned date are asked up front, the sales team knows which conversation to return to first. The CRM records this distinction, and an email flow keeps the person engaged throughout a long decision. Without this follow-up structure, clicks bought at a high cost run out before they turn into consultations.
Health Tourism + Google Ads UK: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 English landing page (suited to UK culture)
- 02 Google Ads UK (Search + PMax) targeted to the UK
- 03 Pre-qualifying form (treatment type, budget, timing)
- 04 WhatsApp Business API auto-reply aligned to UK hours
- 05 HubSpot/Pipedrive CRM + lead nurturing email flow
| Scope item | What it is for |
|---|---|
| English landing page written for UK readers | Written in the order the target reader expects rather than translated from the Turkish page: process, team, duration and price range come first, and promise language that implies a guarantee is avoided. |
| Google Ads UK (Search + PMax) targeted at the UK | Limits delivery to users located in the United Kingdom. The Search campaign meets direct treatment intent, while Performance Max reaches demand that is still at the research stage. |
| Pre-qualification form (treatment type, budget, timing) | Classifies enquiries before a conversation even starts. The sales team knows which application to answer first, unsuitable enquiries are separated early, and the appointment calendar stays realistic. |
| Automatic replies suited to UK hours via the WhatsApp Business API | Messages that arrive out of hours do not go unanswered. Because first contact is made within minutes, the chance of the user moving to another clinic the same day falls. |
| HubSpot/Pipedrive CRM and a lead nurturing email flow | Records every enquiry with its stage; during a long decision it keeps the person informed about the process and common questions, so contact is not lost. |
The tools behind the Health Tourism + Google Ads UK package
| Platform | Its role in this package |
|---|---|
| Google Ads (UK region) | Where demand is captured; the ad panel that limits delivery to UK users through location, language and bid settings. |
| WhatsApp Business API | The channel where first contact is made; automatic replies and template messages close the delay created by the time difference. |
| HubSpot / Pipedrive CRM | Holds the lead's stage, treatment type and follow-up history; the sales team's priority order comes from here. |
| Calendly (UK time zone) | Lets the user book a consultation in their own time zone; removes back-and-forth messages and prevents double bookings. |
Health Tourism + Google Ads UK: frequently asked questions
Intermediary or direct advertising: which pays off better?
That depends on the commission you pay the intermediary, the advertising cost of the direct channel and how many enquiries you convert into patients. A direct digital channel is a long-term investment, and advertising and set-up costs come first. We work through the numbers with your own commission and conversion data; results are not guaranteed.
What budget does UK Google Ads need?
In the UK, cost per click for treatments such as hair transplants and dentistry is markedly higher than in Türkiye. We set the budget with you based on the treatment, the number of enquiries you want and an acceptable cost per patient, and share a recommended range in writing after reviewing account and market data.
Are the advertising rules different in the UK?
Yes. UK advertising is governed by the CAP Code and enforced by the Advertising Standards Authority (ASA); in health and cosmetic advertising, unsupported claims of results and misleading before-and-after images cause problems, and ads for cosmetic interventions must not be targeted at under-18s. We build campaigns with the relevant regulations and platform policies in mind; every text and image goes to you and your legal adviser for approval before it goes live.
How do we bring a UK patient to Türkiye?
WhatsApp Business plus an online consultation booking on Calendly, flight and hotel package information and a treatment schedule. Every step is tracked in the CRM.
How do you find international patients in health tourism?
International patients in health tourism are found through a landing page written for the reading habits of the target country, ad campaigns limited to that country, and a contact process that replies quickly. For the United Kingdom, in this package we set up an English landing page, Google Ads UK with Search and Performance Max, a WhatsApp auto-reply that fits UK hours, and a CRM. Because the treatment type, budget range and planned date are asked up front, the sales team knows which enquiry to answer first.
Do you have an office in London?
Yes. Alongside our Gaziantep headquarters we have an office in London (Unit 6 Cranford Way, Hornsey, London N8 9DG). For enquiries that arrive on UK time, the first-response flow is set up through the WhatsApp Business API.
What determines the cost?
The service fee depends on the number of treatments promoted, the English landing pages needed and the scope of CRM and WhatsApp automation. Ad spend is paid to Google separately; because UK click costs are high, the budget range is confirmed per treatment in a written proposal.
What do you need from us?
Details of your doctors and team, the clinic's licences and documents, treatment processes and price ranges you are happy to publish, a patient coordinator who can reply in English, and your legal adviser's approval for copy and images.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.