Pan Innovation House Pan Innovation House
Health Tourism + Meta Ads MENA

Patients from the MENA market through Arabic lead forms.

Patient enquiries from Saudi Arabia, the UAE, Egypt and Lebanon through Instagram and Facebook lead forms: Arabic creative, WhatsApp and CRM. We build campaigns with the relevant regulations and platform policies in mind; every text and image goes to you and your legal adviser for approval before it goes live.

Sound familiar?

Health Tourism + Meta Ads MENA: common problems

  • We have no Arabic website, so the MENA market is lost to us
  • Our team cannot handle Arabic WhatsApp replies
  • We do not know how to reach patients in MENA
What is in the package?

Health Tourism + Meta Ads MENA: what the package delivers

Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.

  • 01 Arabic landing page (right-to-left layout, culturally adapted)
  • 02 Arabic Meta Lead Ads + CAPI integration
  • 03 Arabic first-response auto-reply via the WhatsApp Business API (including out of hours)
  • 04 Arabic creative production (Reels, carousel)
  • 05 CRM + Arabic lead nurturing flow
Platforms we work with

The tools behind the Health Tourism + Meta Ads MENA package

Meta Business Suite (MENA region)
WhatsApp Business API Arabic
HubSpot / Pipedrive (RTL support)
Canva Arabic templates
Frequently asked questions

Health Tourism + Meta Ads MENA: frequently asked questions

Which treatments do MENA patients ask about?

Hair transplants, dental treatment, aesthetic surgery, obesity surgery and IVF are among the treatments patients from the region often search for. We decide which treatment to start with based on your clinic's capacity and search and competition data in the target country.

Who prepares the Arabic copy?

Arabic copy is prepared by a native Arabic-speaking translator with medical terminology, plus an editor; who the translator will be is confirmed at the start. Machine translation falls short on medical terms and cultural sensitivities.

Why do Arabic WhatsApp replies matter so much?

In the region WhatsApp is one of the main channels, ahead of email and forms, and many enquiries start with a message. That is why the Arabic reply flow is set up before the ads go live.

Does the Hijri calendar matter for campaigns?

Yes. Ramadan, the Hajj season and Eid change demand and contact hours across MENA, so the campaign calendar is built around them in the annual plan.

What determines the cost?

The service fee depends on the number of target countries, the volume of Arabic content and creative, the landing pages needed and the scope of CRM and WhatsApp automation; ad spend is paid to Meta separately.

What do you need from us?

An Arabic-speaking patient coordinator, or a plan for one, treatment processes and price ranges, the clinic's documents, access to your Meta Business and WhatsApp Business accounts, and your legal adviser's approval for the copy.

Book a free 30-minute initial call

We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.

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