Local customers for your dealership or service centre through Google Ads.
Search and location-based Performance Max campaigns to appear for searches such as "city + car service" and "city + used car dealer"; clicks on the phone number in your ad and on your site are tracked as conversions.
Automotive Dealers + Google Ads: common problems
- We are invisible in local searches while competitors hold first place
- We advertise, but phone calls are not tied to Google Ads, so we cannot measure ROI
- We spend our budget outside our own district
Automotive Dealers + Google Ads: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 Search and Performance Max campaign structure
- 02 Geographic targeting (users within 5-15 km)
- 03 Phone-click conversions tracked in Google Ads
- 04 Audience extension (automotive interest)
- 05 Negative keywords and a filter for irrelevant enquiries
The tools behind the Automotive Dealers + Google Ads package
Automotive Dealers + Google Ads: frequently asked questions
How much ad budget do we need?
It depends on your city, whether you are a dealership or a service centre, and the vehicle segment. Once we have seen your account and stock, we share a recommended monthly budget range in writing; ad spend is paid to Google directly.
Is phone call tracking essential?
Not strictly, but without it the results are misleading: in automotive a large share of enquiries comes by phone. Clicks on the phone extension in your ad and on the phone number on your site are recorded in Google Ads as conversions. Because Google's call-forwarding number is not available in Türkiye, call duration does not appear in Google Ads; we match calls to sales using the call log kept at the dealership.
Which vehicle types does Google Ads work best for?
For used passenger cars and light commercial vehicles with real search volume, Google search captures demand directly. In the premium segment, where visual storytelling matters, Meta and Instagram ads can be a useful complement; the decision follows your stock mix.
Can local SEO and Google Ads run together?
Yes. Google Ads brings visibility from the day it goes live, while local SEO and Business Profile work builds over a few months. We decide with you how to split the budget between them, based on your data.
What determines the cost?
The service fee depends on the number of sites and services (dealership, service centre), the number of campaigns and the tracking scope. Ad spend is paid to Google separately.
What do you need from us?
Access to Google Ads, your Google Business Profile and GA4, an up-to-date stock or service list, the area you serve, and the call log kept at the dealership.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.