We make your Sahibinden and arabam.com listings more visible.
Professional vehicle photography, search-friendly descriptions, planned use of doping (paid boosts) and review management on sahibinden.com and arabam.com, two vehicle listing sites widely used in Türkiye. We track listing views and messages from day one and set targets with you from your current data.
Automotive + Sahibinden Listing Optimisation: common problems
- Our listings sit far down the results and get few clicks
- We publish listings shot on a mobile phone
- We use doping boosts but they are not optimised, so we burn budget
Automotive + Sahibinden Listing Optimisation: why it works differently
A used car buyer starts the journey not on a dealer's website but on a listings platform. They filter by make, model, year and price range and are shown dozens of very similar listings. In this list view, the only things visible are the main photo, the price, the mileage and the year; the click is won or lost exactly here. Because prices for the same model are already close to one another, the difference that brings a buyer into a listing is often the quality of the photo. A shot taken in a dark car park or a side street makes a car look less well kept than it is. Once inside the listing, an incomplete description sends the buyer not to the phone but to the back button.
The sector's second difficulty is transparency. Buyers see the prices of similar cars on the same screen, so the difference you can make by playing with price is limited; the distinction is made on trust and information. When matters such as accident records, replaced parts, service history and the independent inspection report are not stated openly, buyers assume the worst. The third difficulty is ranking: listings slide down the list over time, and the platform's paid boost options (known locally as "doping") can use up the budget quickly. If it is not planned which car is boosted on which day and with which type of boost, the money is spent on a car that would have sold on its own, or at the wrong time. Because stock keeps turning over, this is not a job done once; it needs a weekly routine.
In practice, a shooting protocol is fixed first: the same background, the same sequence of angles, an exterior walk-round, 360 degrees, the interior, the engine bay, the tyre tread and, if there is one, the defect itself. Showing a defect rather than hiding it raises the quality of the calls that come in. Next, a description template is set up; the make, model, trim level, location and other terms buyers look for appear naturally in the text, and verifiable details are listed point by point. The boost budget is planned car by car: how long each car has been in stock, on which day and at what time it will be boosted, and at what threshold the spend will stop. The dealer profile page is a shop window of its own and is completed with a logo, a description and photos of the premises. The final link in the chain is reviews.
Automotive + Sahibinden Listing Optimisation: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 Professional vehicle photography (showroom + 360° + detail)
- 02 SEO-friendly description (make + model + features + location)
- 03 Doping budget optimisation (urgent + featured + spot)
- 04 Dealer profile page management (logo, description, photos)
- 05 Customer review management (collecting reviews + responding)
| Scope item | What it is for |
|---|---|
| Professional vehicle photography (showroom + 360° + detail) | The main factor that decides clicks in the list view. Shots taken on a fixed background with a consistent sequence of angles make the car look well kept; 360° and detail shots answer the questions in the buyer's mind inside the listing. |
| SEO-friendly description (make + model + features + location) | Makes the listing easier to find in the platform's own search and brings the person who clicks closer to picking up the phone. When equipment, service and accident details are written openly, the quality of incoming calls rises. |
| Doping budget optimisation (urgent + featured + spot) | Plans which car the boost spend goes on, on which day and with which type. Stops budget flowing to cars that will sell quickly anyway and brings forward stock that has been waiting a long time. |
| Dealer profile page management (logo, description, photos) | After the listing, buyers look at who the seller is. A profile organised with a logo, an introduction and photos of the premises builds trust not in a single listing but in the whole dealership. |
| Customer review management (collecting reviews + responding) | Sets up a flow that asks for a review once a sale is complete, and replies are written to incoming reviews. In used car sales, trust is not easily won; reviews are the visible proof of it. |
The tools behind the Automotive + Sahibinden Listing Optimisation package
| Platform | Its role in this package |
|---|---|
| sahibinden.com business store | The main source of listing traffic; publishing listings, boost options and the dealer profile are all managed here. |
| arabam.com Dealer | The second listings channel; the same stock is opened to a different group of buyers, and the photo and description set is adapted for it too. |
| TasitDurak | An additional visibility channel; lists the stock across a wider listings network and puts the dealership's name in front of buyers again. |
| Vehicle photography | The side that applies the shooting standard on site; whenever a new car enters stock, its image set is produced with the same protocol. |
Automotive + Sahibinden Listing Optimisation: frequently asked questions
Where does the photo shoot take place?
Shoots take place at your dealership or showroom. In and around Gaziantep we plan it on site; elsewhere the shoot day, crew and any travel cost are agreed in writing in the first call.
Which doping option works best?
It depends on vehicle type and segment. We test the options vehicle by vehicle, measure them through listing views and messages, and move budget away from options that do not perform.
How are listing positions improved?
Listing order depends on the platform's own rules and the doping options chosen; the platform sets these rules and can change them. What we can influence is listing quality: photos, title and description, an up-to-date price and quick replies to messages. We improve these and plan the doping budget vehicle by vehicle.
Which sahibinden.com account do dealers need?
sahibinden.com offers business (store) membership options for dealers; which package suits you depends on your listing volume, and the platform sets the current terms. The membership fee is paid to the platform directly; we run the operation.
What is 'doping' on sahibinden.com?
'Doping' is the general name for the paid promotion options sahibinden.com (Türkiye's largest classifieds site) offers to make a listing more visible in the list view; the scope and price of the options are set by the platform. In this package we plan the doping budget car by car, looking at how long the car has been in stock, on which day and at what time it should be promoted, and at what threshold the spend should stop. That way, budget does not flow to a car that would sell quickly anyway, and stock that has been waiting a long time is pushed forward.
What determines the cost?
The fee depends on how many vehicles enter stock each month, how often we shoot, the number of listing platforms managed and how much doping planning is involved. Membership and doping fees are paid to the platforms directly.
What do you need from us?
User access to your business accounts on the listing platforms, your stock list and vehicle details (inspection report, specification, damage record), access to the vehicles for shoots, and a salesperson to answer messages.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.