High-intent Google Ads for your jewellery brand.
Visibility on high-intent searches such as "0.30 carat diamond ring" and "14 karat gold bracelet" through Google Shopping, Performance Max and Search campaigns.
Jewellery + Google Ads: common problems
- Competitors hold first place on niche keywords while I am on page 3
- Google Shopping is not set up, so prices are not visible
- We set up PMax but cannot see where the money goes
Jewellery + Google Ads: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 Search, Google Shopping and PMax campaign structure
- 02 Niche keyword strategy (carat, karat, brilliant)
- 03 Google Merchant Center integration (product feed)
- 04 Audience segmentation (purchasing power and interest signals)
- 05 Conversion tracking and Enhanced Conversions
The tools behind the Jewellery + Google Ads package
Jewellery + Google Ads: frequently asked questions
How much ad budget do we need?
Because a single jewellery sale is high in value, ROAS is assessed together with average order value and product margin. We share a target ROAS and a realistic budget range in writing after reviewing your account and margins; results are not guaranteed.
How is Google Shopping set up?
We open a Merchant Center account, connect the product feed (auto-synced from Shopify or WooCommerce) and submit the products for approval, which usually takes from a few days to a few weeks. Shopping campaigns then go live.
PMax or Search?
Search for brand queries. A PMax and Shopping combination for generic queries. PMax leads the way for new jewellery collections.
How are certificates shown in Shopping?
In the product description and as a downloadable PDF on the product page. Clicking the Google Shopping ad opens the product page.
What determines the cost?
The service fee depends on the number of campaigns and product groups, how much Merchant Center feed work is needed and the tracking scope. Ad spend is paid to Google separately.
What do you need from us?
Access to Google Ads, Merchant Center and GA4, a store platform that keeps price and stock data up to date, margin information by product group, and certificate documents.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.