Qualified parent and student enquiries for your institution.
Pre-qualifying forms, Google and Meta lead ads and CRM automation bring enquiries with real enrolment potential, with a campaign calendar built around the enrolment season.
Education + Lead Generation: common problems
- We advertise, but the parents who come in say "I just want to know the price" and are not serious
- Enquiries are tracked in Excel with no reminders, so warm ones get forgotten
- There is no annual plan for the season (March-September), so our advertising is scattered
Education + Lead Generation: why it works differently
In education, demand is not spread evenly across the year. Enrolment decisions are concentrated in certain months; a family that is not reached in that window becomes unreachable until the following year. This seasonality changes the budget plan too: for most of the year, awareness work runs at a low pace, while in the enrolment period the advertising load multiplies within a short time. The second difference is the decision-making unit. The form is usually filled in by a parent, the decision is made by parent and student together, and the payment is often covered by another family member; a message designed for a single person falls short in this structure. The third difference is geography: an application from outside the school bus routes will not turn into an enrolment, however interested the family is.
That is why, in education, the number of leads on its own is not a meaningful indicator. What the institution really needs is the family that will come to tour the school and sit down for an enrolment meeting. Making the form easier increases the number of applications, but at the same time raises the share of unsuitable ones; when a few fields such as year group, district and goal are asked, the list gets shorter, while the rate at which applications turn into meetings rises. Another point is follow-up discipline: families apply to several institutions in the same period, and the institution that gets back first and offers an appointment usually also gets the school tour. Here, response time can matter more than the ad copy. So campaign success is read not by the number of applications but by the number of tours and meetings.
In practice, the set-up rests on two channels. On Google, the family is already searching; the demand there is ready and intentional, more expensive but closer to conversion. On Meta, demand has not yet formed; the institution creates interest itself by appearing in the family's feed. Because the two channels differ in cost and speed of conversion, they need to be tracked through the same stages in a shared CRM; otherwise you cannot see which channel brings enrolments. For every incoming application an automated message flow starts, the tour appointment is sent as a reminder, and families who did not come are contacted again. The campaign calendar is built around the start of the enrolment period, and the budget is brought forward accordingly. When the season closes, the list that has built up is kept for the first contact of the next period.
Education + Lead Generation: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 Lead form ads set-up (Google + Meta)
- 02 Pre-qualifying form (age, year group, district, goal)
- 03 CRM set-up (HubSpot/Pipedrive) and enquiry stages
- 04 Automated WhatsApp/SMS reminder flow
- 05 Seasonal campaign calendar (March-September enrolment period)
| Scope item | What it is for |
|---|---|
| Lead form ads set-up (Google + Meta) | Lets families complete the application inside the ad. Because they do not have to go to the site and look for a form, completion rates on mobile rise, and data from both channels is gathered under one structure. |
| Pre-qualifying form (age, year group, district, goal) | Classifies the application before the first contact. Enquiries from outside the school bus routes or for a year group that does not fit are separated early, and the enrolment team spends its time on suitable families. |
| CRM set-up (HubSpot/Pipedrive) and enquiry stages | Tracks each application stage by stage, from first contact to enrolment. You can see at which step each channel gets stuck, and budget decisions rest on enrolment data rather than guesswork. |
| Automated WhatsApp/SMS reminder flow | Sends reminders for tour and meeting appointments and brings unanswered applications back onto the agenda. It stops follow-up depending on one person's memory. In a busy enrolment period, the opportunity most often lost is the follow-up that was forgotten. |
| Seasonal campaign calendar (March-September enrolment period) | Allocates the budget according to the enrolment window. In the busy period, ads go live early; in quiet months, awareness is maintained at a low pace, and spend does not drift outside the season. |
The tools behind the Education + Lead Generation package
| Platform | Its role in this package |
|---|---|
| Google Lead Form Ads | Meets the ready demand that forms in search; collects the application within the search result itself, shortening the first step of contact. |
| Meta Lead Ads + CAPI | Reaches families who are not yet searching; CAPI sends the conversion signal from the server, reducing data loss in optimisation. |
| HubSpot / Pipedrive CRM | The follow-up hub where all applications are gathered in one place and stages and owners are assigned. |
| WhatsApp Business API | The channel through which reminder and follow-up messages are sent; a communication surface families already use every day. |
Education + Lead Generation: frequently asked questions
How is enquiry quality improved?
With a pre-qualifying form: the child's age and year group, home district and goal (exam preparation or general education). We measure quality by the share of enquiries that lead to a school visit and an enrolment meeting. We agree target values with you from your current data before work starts; results are not guaranteed.
What does a season-based strategy look like?
March-May: awareness. June-July: heavy advertising plus an early enrolment discount. August-September: last chance plus a waiting list. The annual plan is included.
Target parents or students?
Private schools and tutoring centres = parents (aged 30-50). Online education and language schools = students (aged 18-35). We test both in parallel.
How long does CRM set-up take?
It depends on the size of your team and how much existing data has to be moved; set-up, stage definitions and team training are usually complete within a few weeks. The timetable is shared in writing after the first call.
How do you advertise a private school?
A private school is advertised on a calendar set around the start of the enrolment period, reaching parents who search on Google and families who have not yet searched on Meta through lead forms. The form asks pre-qualification questions such as year group, district and goal; incoming applications are tracked by stage in the CRM, and school tour appointments are reminded by automatic WhatsApp or SMS messages. We read campaign success not by the number of applications but by the number of school tours and enrolment meetings.
What determines the cost?
The fee depends on the number of campaigns and channels (Google, Meta), the scope of the CRM set-up, automated message flows and how intensively we manage the enrolment season. Ad spend is paid to the platforms separately.
What do you need from us?
Programme, fee range and capacity details, your enrolment calendar, a team to follow up enquiries, and access to your Google, Meta and CRM accounts. Because the forms collect parent and student data, your KVKK (Türkiye's personal data protection law) privacy notice needs to be ready.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.