Grow your institution with content that earns parents' trust.
Classroom tour Reels, alumni success stories, teacher introduction videos and campaign announcements. Professional video shooting and editing.
Education + Instagram + TikTok: common problems
- Our social media never gets past teacher profile posts and does not persuade parents
- Alumni successes are never shared (one of the most persuasive proofs for parents)
- We are absent from TikTok while competing schools become visible there
Education + Instagram + TikTok: why it works differently
At an educational institution, the decision is often made by two people together: the parent who will handle enrolment and the student who will sit in that classroom. They are not looking at the same thing. The parent looks at how serious the institution is, at its staff and at where its graduates go; the student wants to know what daily life there is like. Because institutions' social media accounts are usually run like a brochure, they never answer the second question. Yet the real value of Instagram and TikTok here is that they show the building, the classrooms, the laboratories and the people before anyone walks through the door. What speeds up an enrolment decision is not a slogan but having got to know, in advance, the place a person will attend and the environment they will meet. That is why the content plan makes room for footage of everyday life as well as for the texts in which the institution describes itself.
The sector's second particular issue is the calendar. In education, demand is not spread evenly through the year; enrolment, the exam calendar, summer school and graduation are concentrated in certain months. The content plan is built to meet this rhythm ahead of time, and filming is done weeks before a campaign starts. The third issue is consent and privacy. Publishing images of students requires parental consent, and the matter is even more sensitive with students under 18. So a consent process is run before filming, shoots are planned so that students who have not given consent stay out of frame, and a record is kept of which consent each archived image relies on. That record is also needed in later years, when archive content is reused, to know which images can be published.
The channels in this package work for different audiences. Instagram is mostly where parents follow along; institutional announcements, teacher introductions and alumni stories land well there. TikTok and YouTube Shorts are the students' own space; classroom tours, student diaries and short tip videos are watched there. Alumni interviews carry particular weight in the package because they speak to both sides at once; but they need an honest account in which the person describes what they studied, what they do now and what they found hard along the way, rather than staged praise. Measurement is not done by follower numbers either, but by steps such as information forms, WhatsApp messages, phone calls and school tour bookings.
Education + Instagram + TikTok: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 15+ Instagram posts and 12+ Reels a month
- 02 3-4 TikTok videos a week (student diary, classroom tour, teacher tips)
- 03 Alumni interview videos (1-2 minutes)
- 04 Classroom tour and school environment shoots
- 05 Seasonal campaign content (enrolment, exams, graduation)
| Scope item | What it is for |
|---|---|
| 15+ Instagram posts and 12+ Reels a month | Sets up a steady flow for the account; with announcements, teacher introductions and glimpses of life inside the institution, parents who visit the profile are met by an institution that looks current and alive. |
| 3-4 TikTok videos a week (student diary, classroom tour, teacher tips) | Provides regular visibility in the students' own space; by telling the story of the institution's daily life through a prospective student's eyes, it builds familiarity before enrolment and makes the institution's account feel familiar to students. |
| Alumni interview videos (1-2 minutes) | Tells the outcome side of the institution in its own students' words; it gives parents a concrete reference and prospective students a real path they can follow. |
| Classroom tour and school environment shoots | Lets the building, classrooms, laboratories and social areas be seen before anyone walks through the door; it answers most questions about the environment before the school tour and brings expectations closer to reality ahead of the visit. |
| Seasonal campaign content (enrolment, exams, graduation) | Meets the periods when demand peaks with content prepared in advance; during enrolment, the focus is on publishing and follow-up rather than producing content, and filming and editing do not spill over into the busy period. |
The tools behind the Education + Instagram + TikTok package
| Platform | Its role in this package |
|---|---|
| Instagram Business | The main channel parents follow; announcements, teacher introductions and alumni stories are published here, and contact details are gathered on the profile. |
| TikTok Business | The space where prospective students are; it tells the story of the institution through daily life, with classroom tour and student diary formats. |
| YouTube Shorts | The channel where short videos get a second life; it also reaches viewers who arrive through search. |
| Video filming and editing | Takes care of filming classroom tours, alumni interviews and promotional videos with proper sound, lighting and editing quality. |
Education + Instagram + TikTok: frequently asked questions
Does filming take place at the school?
Yes, filming takes place at your school. In and around Gaziantep we plan it on site; elsewhere the shoot day, crew and any travel cost are agreed in writing in the first call. Usually one or two intensive filming days a month, then editing.
How are alumni interviews arranged?
We contact alumni from your list and film video interviews with those who volunteer. The number depends on how many alumni volunteer and on your scope.
Does TikTok make sense for schools?
It makes sense especially for language schools, online education and exam preparation, where it reaches young people directly. For pre-school and primary, where parents decide, Instagram usually comes first.
How is KVKK (Türkiye's personal data protection law) handled for student content?
Students aged 18 and over give explicit consent, and parents consent for those under 18; any student without consent stays out of shot. Consent forms are used with your legal adviser's approval.
How do you advertise a tutoring centre on social media?
A tutoring centre is advertised on social media by reaching parents and students through separate channels, with content prepared in advance around the enrolment period. On Instagram, parents see institutional announcements, teacher introductions and graduate stories; on TikTok and YouTube Shorts, students see class tours, student diaries and short tip videos. We measure success not by follower numbers but by information forms, WhatsApp messages, phone calls and school tour bookings.
What does school social media management cover?
School social media management covers regular Instagram posts and Reels, TikTok videos, graduate interviews, class tour shoots and seasonal content for the enrolment, exam and graduation periods. In this package we produce at least 15 Instagram posts and 12 Reels a month, and 3-4 TikTok videos a week. A parental consent process runs before filming students, and students without consent are kept out of shot.
What determines the cost?
The fee depends on the number of posts, Reels and videos a month, the number of filming days and the scope of special shoots such as alumni interviews; ad spend is planned separately.
What do you need from us?
Access to your Instagram, TikTok and YouTube accounts, your school calendar for filming days, consent and parental approvals for students who appear on camera, and contact details for alumni who volunteer.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.