Pan Innovation House Pan Innovation House
Construction/Real Estate + Google Ads

Qualified buyers for your project through Google Ads.

Project name and location search, PMax and Display, Lead Form Ads and audience extension. Direct targeting of high-budget investors.

Sound familiar?

What Construction/Real Estate brands tell us when they come to us for help

  • Our leads are undecided; too many of them say "I'm just looking"
  • Our Google Ads budget is draining away and ROAS is poor
  • We cannot find the high-budget investor audience
What is in the package?

What we deliver in the Google Ads package for Construction/Real Estate

Clear scope, transparent pricing, measurable results — a fixed monthly package.

  • 01 Search + PMax + Display campaign structure
  • 02 Location-based geographic targeting
  • 03 Pre-qualification Lead Form (budget, rooms, flat type, timing)
  • 04 High purchasing power audience + lookalike (from existing buyers)
  • 05 Phone and form conversion tracking
Platforms we work with

The tool ecosystem for Construction/Real Estate Google Ads

Google Ads
Google Lead Form
Google Display Network
GA4 Enhanced Conversions
Frequently asked questions

Common questions about Construction/Real Estate Google Ads

What is the minimum Google Ads budget?

25-100K TL a month for a project launch. Because unit prices are high the ROAS calculation is different; a single sale is 1M+ TL.

How is lead quality improved?

A pre-qualification form (budget range, number of rooms, investment vs owner-occupation, purchase timing). We filter unqualified leads out with the form.

How do you find high-budget investors?

High purchasing power demographics on Meta Ads, lookalikes from your existing buyer list, and LinkedIn premium audiences.

PMax or Search?

Search for brand queries. For generic terms such as "Istanbul homes for sale", a PMax and Display combination. Optimised through testing.

A free 30-minute discovery call for your Construction/Real Estate brand

We review where your google ads stands today and give you three concrete improvement recommendations. No obligation.

Call Free strategy call