Bring local diners to your restaurant with Google Ads.
We set up campaigns around your service hours and delivery radius so that your ads and Google Maps listing can appear when nearby customers search for "pizza Antalya" or "breakfast near me".
Restaurant + Google Ads: common problems
- You still do not show up on Google in the neighbourhood you opened in
- You ran ads but only got empty clicks, no bookings
- Calls and orders are not connected to Google Ads, so you cannot measure them
Restaurant + Google Ads: why it works differently
In restaurants, demand is squeezed into the moment of search. When someone looks for a pizza place or a breakfast spot nearby, the decision window is often just a few minutes; a business that is not visible in that window leaves the order to someone else. So the point of restaurant advertising is not to reach a wide audience but to be among the first results within a narrow area and a narrow slot of time. Because there are dozens of alternatives in the same neighbourhood, the cost per click rises at lunch and dinner time and falls at night. Spreading a campaign evenly across the whole day sends a large share of the budget outside service hours. In this sector, Google Ads only works meaningfully when location, timing and intent are planned together.
The most obvious measurement problem for restaurants is that the conversion is not completed on the website. The customer either picks up the phone and books a table, gets directions through Google Maps, or moves to an ordering platform and completes the order there. None of these three behaviours looks like a standard e-commerce conversion. Without measurement, the dashboard says there are no conversions while the owner knows the dining room is full; this contradiction usually ends with working campaigns being switched off for the wrong reason. That is why the first step of the set-up is not writing ad copy but making events such as phone calls, direction requests and platform referrals measurable. Optimisation only helps the algorithm once the right signal is flowing. The same set-up also shows, just as clearly, which keywords are producing nothing.
In practice the work runs like this: first the service radius and delivery area are defined, and campaigns are set up so that they do not reach beyond that boundary. The search campaign then serves people looking for the brand or the type of cuisine, while Performance Max meets demand on Maps and discovery surfaces. The Business Profile is kept up to date in terms of menu, photos and opening hours, because it is the first screen a user sees after clicking a Maps ad. In reporting, spend is read together with phone calls and order referrals. Factors such as the season, the weather and menu changes are reflected in bid and budget settings at the monthly review; the campaign is not left as it was set up. As the number of branches grows, this cycle is run separately for each location.
Restaurant + Google Ads: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 Search and Performance Max campaign set-up
- 02 Geographic targeting (users within 5-10 km)
- 03 Google Maps ads (location assets and local inventory)
- 04 Phone-click conversions tracked in Google Ads
- 05 Landing page optimisation that routes orders to Yemeksepeti and GetirYemek (Turkish food delivery apps)
| Scope item | What it is for |
|---|---|
| Search and Performance Max campaign set-up | The search campaign captures users with direct intent who are searching for your type of cuisine or your brand; Performance Max gathers scattered demand on Maps, YouTube and discovery surfaces under a single budget. |
| Geographic targeting (users within 5-10 km) | Cuts off clicks from beyond your delivery and walk-in distance. The budget is spent on users who can actually place an order or take a table; in multi-branch businesses, this is also how budget overlap between branches is avoided. |
| Google Maps ads (location assets and local inventory) | Puts the business forward when a user opens the map to look for somewhere nearby; because the directions and call buttons are on the same screen, it is the touchpoint closest to the moment of decision. |
| Phone-click conversions tracked in Google Ads | Records phone clicks in the ad and on the site together with their source, so you can see which keyword brought in a call. Because Google's call forwarding numbers are not offered in Türkiye, call duration does not appear in Google Ads; whether a call turned into a booking is matched against the restaurant's own records. |
| Landing page optimisation that routes orders to Yemeksepeti and GetirYemek (Turkish food delivery apps) | Simplifies the steps where users drop off on their way to the ordering platforms. The menu, offers and platform buttons are brought together on one screen, and the click before the referral is measured as an event. |
The tools behind the Restaurant + Google Ads package
| Platform | Its role in this package |
|---|---|
| Google Ads | The main advertising panel where Search and Performance Max campaigns are set up and budgets, bids and geographic limits are managed. |
| Google Business Profile | Where the Maps ad lands; the business listing in which the menu, photos, opening hours and reviews are kept up to date. |
| Phone conversion tracking | Records clicks on the call element in the ad and on the number on the site as conversions; links booking and order calls to the campaign. |
| GA4 + Enhanced Conversions | Reports on-site behaviour and platform referrals; uses first-party data to make conversion matching more accurate. |
Restaurant + Google Ads: frequently asked questions
How much ad budget do we need?
It depends on local competition, the number of branches and your delivery radius. Once we have seen your account and goals, we share a recommended monthly budget range in writing; ad spend is paid to Google directly.
Does my own ordering site make sense to avoid delivery-app commission?
If your order volume and the commission you pay are high, your own online ordering can reduce the commission burden, but the cost of building the site and advertising it has to be counted too. For most restaurants, running both channels together is the more balanced model; we work through the numbers with your own order and commission data.
How long does it take to see results?
The first click and call data usually shows within the first weeks of a campaign; settling in can take a few months depending on competition and budget. We agree target values with you from your current data before work starts; results are not guaranteed.
Do you manage multiple branches?
Yes. Each branch gets its own campaign and geographic targeting, while audience and budget decisions are reviewed centrally.
How do you advertise a restaurant?
A restaurant is advertised by appearing in Google search results and on Maps to users searching for the cuisine and the brand, within a narrow geographic area and on a schedule set around service hours. Spreading the campaign evenly over the whole day sends a large part of the budget outside service hours, so the ad schedule and service radius are set from the start. In the first step of the set-up we make phone calls, directions requests and clicks through to ordering platforms measurable; optimisation only works once that signal is flowing.
What determines the cost?
The service fee depends on the number of branches, the number of campaigns and how much phone and ordering-platform tracking is needed. Ad spend is paid to Google directly and is separate from the fee; scope and fee are confirmed in a written proposal after the first call.
What do you need from us?
Admin access to Google Ads and your Google Business Profile, your service hours and delivery radius, menu and offer details, and links to the ordering platforms you use. A simple call log kept at the restaurant also makes phone orders easier to match.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.