Patient enquiries for your clinic through Instagram and Facebook lead forms.
Lead form ads, informative video built around the regulations, and the Conversions API for conversion tracking. We build campaigns with the relevant regulations and platform policies in mind; every text and image goes to you and your legal adviser for approval before it goes live.
Clinic + Meta Ads: common problems
- Plenty of followers on Instagram, but no enquiries
- Our ads keep getting rejected under Meta's health policies
- CAPI is something I have heard of, but I am not sure whether it is set up
Clinic + Meta Ads: what the package delivers
Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.
- 01 Lead form campaign set-up (Instagram and Facebook)
- 02 Informative creative built around the regulations (process, team, clinic setting)
- 03 Meta Pixel and Conversions API (CAPI) integration
- 04 Interest and behaviour-based targeting (no patient list uploaded)
- 05 8+ creative variations a month (to prevent ad fatigue)
The tools behind the Clinic + Meta Ads package
Clinic + Meta Ads: frequently asked questions
Why do my Meta ads keep getting rejected?
Meta applies a restrictive policy to ads that refer to health or personal attributes; copy that addresses a person's body or health directly ("Are you overweight?") is rejected. We write the copy with these policies and healthcare advertising rules in mind from the outset; this lowers the risk of rejection but cannot remove it.
How do I know whether CAPI is set up?
It shows in Events Manager, where you can see whether each event comes from the browser or the server; we check this with you in the free initial call. With the Pixel alone, some conversions never reach Meta because of browser restrictions and ad blockers; the Conversions API reduces that loss.
Does collecting enquiries through WhatsApp make sense?
For most clinics, yes: many patients in Türkiye prefer to ask their first question by message. We set up ads with a "message us on WhatsApp" button; what matters is that messages reach the patient coordinator quickly and that reply times are tracked.
How does a lookalike audience work?
A lookalike audience finds people similar to a source audience you give Meta. Because patient lists can count as health data, we do not upload them as a source; we build lookalikes from sources such as website engagement that carry no personal health data. Meta's health-category restrictions mean this option is not available on every account.
What determines the cost?
The service fee depends on the number of campaigns, the number of creatives and videos produced each month, and how much of the WhatsApp and form flow we run; ad spend is paid to Meta separately.
What do you need from us?
Access to your Meta Business and ad accounts, technical access to your site for the Pixel and Conversions API, a suitable day to film doctors and the clinic, and your legal adviser's approval for copy and images. We do not ask for patient lists or health data.
Book a free 30-minute initial call
We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.