Pan Innovation House Pan Innovation House
Restaurant + Instagram/TikTok

Turn your restaurant into a viral channel on Instagram and TikTok.

Professional food styling, short films from the kitchen, guest stories and a Reels strategy that gets you discovered locally and across the region.

Sound familiar?

What Restaurant brands tell us when they come to us for help

  • The chef posts at random from a mobile phone and the brand looks inconsistent
  • The food photography is poor, so guests do not feel like ordering
  • You are absent from TikTok while your competitors go viral
What is in the package?

What we deliver in the Instagram + TikTok package for Restaurant

Clear scope, transparent pricing, measurable results — a fixed monthly package.

  • 01 15-20 professional food styling photographs a month
  • 02 12+ Reels a month (kitchen process, guest reactions, menu features)
  • 03 2-3 TikTok videos a week (food challenges, kitchen tips)
  • 04 Content calendar and campaign plan (breakfast, brunch, happy hour)
  • 05 Influencer collaborations (local food blogger network)
Platforms we work with

The tool ecosystem for Restaurant Instagram + TikTok

Instagram Business
TikTok Business
Professional camera and lighting crew
Canva Pro + Adobe Premiere
Frequently asked questions

Common questions about Restaurant Instagram + TikTok

Do the shoots take place at the restaurant?

Yes, our team comes to your kitchen, handles the food styling and lighting, and directs the shoot on site.

How much content do you produce each month?

15-20 photographs, 12+ Reels and 8-10 TikTok videos are standard. Volumes can be increased for peak seasons.

What is the hashtag strategy?

A combination of local, category and trending hashtags. Local discovery hashtags such as "antalyabrunch" and "istanbulpizza" are optimised.

Are influencer collaborations paid on commission?

With our micro-influencer network (10-50K) it is usually barter (a meal in exchange for content). For larger influencers, the sponsored campaign budget is separate.

A free 30-minute discovery call for your Restaurant brand

We review where your instagram + tiktok stands today and give you three concrete improvement recommendations. No obligation.

Call Free strategy call