Pan Innovation House Pan Innovation House
Restaurant + Instagram/TikTok

A consistent, measurable content flow for your restaurant on Instagram and TikTok.

Food photography, short films from the kitchen, Reels editing and a content calendar that give your restaurant a consistent, measurable presence on Instagram and TikTok.

Sound familiar?

Restaurant + Instagram + TikTok: common problems

  • The chef posts at random from a mobile phone and the brand looks inconsistent
  • The food photography is poor, so guests do not feel like ordering
  • You are absent from TikTok while your competitors become visible there
What is in the package?

Restaurant + Instagram + TikTok: what the package delivers

Scope in writing, process step by step, results reported. The fee depends on scope, number of channels and, for ads, the ad budget; a written proposal follows the first call.

  • 01 15-20 professional food styling photographs a month
  • 02 12+ Reels a month (kitchen process, guest reactions, menu features)
  • 03 2-3 TikTok videos a week (food challenges, kitchen tips)
  • 04 Content calendar and campaign plan (breakfast, brunch, happy hour)
  • 05 Collaborations with local food creators, managed end to end
Platforms we work with

The tools behind the Restaurant + Instagram + TikTok package

Instagram Business
TikTok Business
Professional camera and lighting kit
Canva Pro + Adobe Premiere
Frequently asked questions

Restaurant + Instagram + TikTok: frequently asked questions

Do the shoots take place at the restaurant?

Yes, shoots take place at your restaurant, outside service hours. In and around Gaziantep we plan it on site; elsewhere the shoot day, crew and any travel cost are agreed in writing in the first call.

How much content do you produce each month?

15-20 photographs, 12+ Reels and 8-10 TikTok videos are standard. Volumes can be increased for peak seasons.

What is the hashtag strategy?

Local, category and seasonal hashtags are used together; local discovery tags such as "antalyabrunch" are chosen to match your location.

How are influencer collaborations paid?

Micro creators (10-50K followers) often work on barter (a meal in exchange for content), and creators are chosen with you for your brand. Larger creators need a separate sponsored budget, and every collaboration is clearly labelled as advertising.

What determines the cost?

The service fee depends on the number of photos and videos a month, the number of shoot days, the number of accounts managed and whether collaboration management is included. Creator fees and ad spend are planned separately; scope is confirmed in a written proposal after the first call.

What do you need from us?

Access to your Instagram and TikTok accounts, a slot outside service hours for shooting, your menu and offer calendar, and your brand colours and logo. Where guests or staff appear on camera, their consent is obtained.

Book a free 30-minute initial call

We look at where things stand today for this package and give you three concrete recommendations. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.

Call now

Pan Innovation House

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+90 543 930 12 72

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