Pan Innovation House Pan Innovation House
E-Commerce + Google Shopping

Product-led Google Shopping and PMax for your online store.

Merchant Center, product feed optimisation, Shopping campaigns, Performance Max — Google's highest-converting channels for e-commerce.

Sound familiar?

What E-Commerce brands tell us when they come to us for help

  • Google Shopping is not set up, so our prices do not appear on Google
  • We use PMax but cannot see where the spend goes
  • Our product feed is wrong and products were disapproved
What is in the package?

What we deliver in the Google Shopping package for E-Commerce

Clear scope, transparent pricing, measurable results — a fixed monthly package.

  • 01 Google Merchant Center setup + approval process
  • 02 Product feed optimisation (title, attributes, category)
  • 03 Shopping campaigns + Smart Shopping
  • 04 Performance Max (segmented asset groups)
  • 05 Conversion tracking + ROAS optimisation
Platforms we work with

The tool ecosystem for E-Commerce Google Shopping

Google Ads (Shopping/PMax)
Google Merchant Center
Shopify/WooCommerce feed connection
GA4 + Enhanced Conversions
Frequently asked questions

Common questions about E-Commerce Google Shopping

How long does Google Shopping setup take?

Merchant Center account, feed connection and approval = one to two weeks. Shopping campaigns go live after that.

PMax or Shopping?

Shopping = product searches. PMax = the whole Google inventory (Search + Shopping + Display + YouTube + Maps). For e-commerce the two are combined.

Why do product feeds get disapproved?

Most often: missing GTIN/MPN, low image quality, descriptions that look like spam, restricted product categories (alcohol, medicines). We spot and fix most of it in advance.

What is an asset group?

The structure in PMax that lets you attach different creative and audience signals to product groups. Category-based segmentation means better ROAS.

A free 30-minute discovery call for your E-Commerce brand

We review where your google shopping stands today and give you three concrete improvement recommendations. No obligation.

Call Free strategy call