Pan Innovation House Pan Innovation House
Pan Digital Growth · E-Export and B2B

A multilingual e-export and B2B growth infrastructure for exporting companies

If your product crosses the border but your shop window still runs in one language and one currency, you are losing most potential buyers at the door. We build your multilingual, multi-currency store, your Amazon, Etsy and eBay marketplace operation, the B2B portal that opens to your dealers and wholesale buyers, and your customs and logistics flow with a single growth team. The aim: the buyer finds you in their own language, in their own currency and with their own habits, and orders without hesitation.

The real problems on the ground

Where most companies get stuck when they start exporting

A single-language, single-currency shop window

The foreign buyer lands on the site, cannot see the price in their own currency, does not understand the product copy and leaves. There is traffic but no conversion, and the ad budget drains away.

The marketplaces and your own site are separate worlds

Amazon stock, Etsy stock and site stock are tracked by hand. When one sells, the other is not updated; overselling and cancellations follow and your marketplace rating drops.

B2B buyers and B2C customers share one shop window

The wholesale dealer and the end consumer see the same price. Special pricing, volume discounts and the proforma process run over WhatsApp and Excel, and incorrect quotes go out.

Translation quality undermines trust

Product pages full of machine translation look amateurish to a professional buyer abroad. On technical products, the wrong term costs business outright.

Customs and shipping paperwork is manual

A proforma invoice, commercial invoice and packing list are prepared by hand for every order. In busy periods errors and delays increase, and the risk of being held up at customs grows.

The shipping and delivery process is a black box

Once the shipment has gone out, the buyer asks "where is my parcel". Because the tracking information is not in the system, every enquiry costs staff time and customer satisfaction falls.

Not owning your code and accounts

A previous agency or supplier kept the store, the ad account and the domain in its own name. The company does not control its own digital assets and gets locked in when it wants to move them.

Scope of work

Every part of your e-export and B2B operation in one team

The solutions on this page are designed for manufacturers, wholesalers and branded exporters in particular. If you already have an ERP, front-office accounting or stock system, we work integration-first rather than building from scratch; for deeper integration and digitalisation on the factory side we move forward together with the Pan Enterprise Solutions arm.

01

Multilingual, multi-currency e-commerce store

English, German, Arabic and further languages depending on your target market; USD, EUR, GBP and local currencies. Pricing by region, tax/VAT display and payment methods such as international cards, local wallets and bank transfer. On Shopify or WooCommerce, whichever suits your infrastructure.

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02

B2B dealer and wholesale portal

Buyer-login price lists, tiered (volume-based) pricing, minimum order rules, a quote and proforma flow and dealer-specific catalogues. The wholesale buyer sees their own price and the end consumer sees theirs.

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03

Corporate export website

A separate SEO structure for each language, hreflang setup and sales-focused localisation (not machine translation). Consistent product data management (PIM logic) connected to the marketplaces and the B2B portal, so product information is distributed from a single source.

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04

International SEO and GEO

Search visibility in your target market, a language-specific keyword structure and visibility in AI search engines (Generative Engine Optimization). Standing out in buyer-intent searches such as 'wholesale supplier Turkey'.

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05

Google Ads (overseas demand generation)

Geographic targeting in your target countries, Merchant Center and Shopping integration, and conversion tracking for overseas markets. Campaign structures by market and language that bring in qualified B2B and B2C buyers.

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06

Meta Ads (B2C + B2B)

Catalogue management on Instagram and Facebook, dynamic retargeting, lookalike audiences and CAPI integration. Product photography and language-appropriate creative production are standard.

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07

Social media and content (multi-market)

A language-specific content flow on Instagram, LinkedIn and TikTok that suits the target market. Collection launches, trade fair and reference content, and a corporate story that gives B2B buyers confidence.

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08

Brand identity and export presentation

The move from manufacturer identity to export brand: logo, brand book, product labelling system, multilingual catalogue and lookbook. The corporate presence an overseas buyer takes seriously.

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09

E-export roadmap and consulting

Which markets, which channels and in which order: marketplace or your own site, B2B or B2C. Planning the customs paperwork and logistics flow, and progress through a measurable monthly review.

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Platforms we work with

The tools and systems that run your export operation

Shopify Multilingual, multi-currency store infrastructure
WooCommerce Flexible B2B/B2C rules and ERP integration
Amazon Marketplace store setup and listings
Etsy International sales for handmade and boutique products
eBay Multi-region marketplace operation
Trendyol Domestic and cross-border sales
Google Ads & Merchant Center Overseas demand generation and Shopping
Meta Ads Conversion through catalogue, retargeting and CAPI
Multilingual A separate language and currency for every market
One panel Store + marketplace stock sync
Two-way Document data flow with ERP/front-office accounting
100% yours Ownership of code, domain and accounts
Frequently asked questions

Common questions about e-export and B2B setup

Do I have to replace my existing site and ERP from scratch?

No. If you have infrastructure that works, our priority is integration rather than rebuilding. We set up data exchange with your existing ERP, front-office accounting or stock system; if the setup genuinely cannot carry an export operation, we tell you transparently which part needs renewing.

Are the translations done automatically?

No. Machine translation looks amateurish to a professional buyer abroad, and on technical products the wrong term costs business. We do sales-focused localisation with a command of the sector terminology, together with a separate SEO structure and hreflang setup for each language.

How do you synchronise stock between the marketplaces and my own site?

We build a sync structure that manages store, Amazon, Etsy and eBay stock from a single source. A product sold on one channel is deducted automatically on the others, which reduces the risk of overselling, cancellations and lost marketplace ratings.

How do you separate my B2B dealers from end consumers?

We build a B2B portal with buyer login. Dealer-specific price lists, volume-tiered discounts, minimum order rules and an in-system proforma and quote flow are defined. The wholesale buyer sees their own price while the end consumer sees the standard price, and the process moves off WhatsApp and Excel.

Are customs and export documents part of the scope as well?

Yes. We set up automatic generation of documents such as the proforma invoice, commercial invoice and packing list from the order, along with data exchange with your existing front-office accounting or ERP system. This reduces repeat data entry and paperwork errors in busy periods.

Who owns the store, the ad accounts and the domain?

All of it is opened in your ownership from the outset. The source code is one hundred per cent yours; the advertising, analytics and domain accounts are set up in your name. Even if the engagement ends, your digital assets stay with you.

Book a call

Let us talk about your export volume and target markets

Let us review your current store, marketplace and paperwork flow and put together an e-export roadmap specific to you. One team, one point of contact; let us build an export flow that is measurable and repeatable.

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